Question

大神 求翻译~~~急求~~！！

4. A purpose of marketing strategy is to modify/influence/shape the affect, cognition and behaviors of customers and consumers in ways that are conducive to their acquisition, possession and consumption of specific product offerings of an organization (see Carpenter et al. 1997).
5. A purpose of marketing strategy is to identify and leverage new points of differentiation (see MacMillan and McGrath 1997).
6. A purpose of marketing strategy is to enhance the salience of non-price criteria vis-à-vis price or viceversa in buyers’ choice decisions
7. A business can enhance the importance of non-price criteria relative to price in
the brand choice decision process of buyers by segmenting the market into homogenous subgroups, developing differentiated product offerings responsive to the needs of individual market segments, and distinctively positioning its offerings
relative to competitors’ product offerings
8.Differentiation implies heterogeneity in supply.
9. Heterogeneity in demand is not a necessary condition in order for a strategy of
differentiation to be effective in the marketplace. Heterogeneity in demand can
either be a pre-existing state of the marketplace, or a consequence of heterogeneity
in supply and the marketing efforts of competing businesses designed to stimulate
heterogeneity in demand (see Dickson 1992).
10. The range of options available to a business for pursuing a strategy of
differentiation encompasses all non-price criteria that buyers either currently
factor into the brand choice decision process or can be influenced to factor
into the brand choice decision process.

背景市场营销~~谢谢帮忙啊~~急求了~

Answer 1

4. A purpose of marketing strategy is to modify/influence/shape the affect, cognition and behaviors of customers and consumers in ways that are conducive to their acquisition, possession and consumption of specific product offerings of an organization (see Carpenter et al. 1997).
营销策划的目的是改变、影响、塑造顾客的反应、认知和行为，并借以控制他们对于组织所提供的具体产品的了解、拥有进而消费。（参见卡潘特来特，1997）

5. A purpose of marketing strategy is to identify and leverage new points of differentiation (see MacMillan and McGrath 1997).
营销策划的目的是界定并支撑差异化中新的诉求点。

6. A purpose of marketing strategy is to enhance the salience of non-price criteria vis-à-vis price or viceversa in buyers’ choice decisions
营销策划的目的是彰显非价格因素与价格因素在影响消费者购买行为时的特点。

7. A business can enhance the importance of non-price criteria relative to price in
the brand choice decision process of buyers by segmenting the market into homogenous subgroups, developing differentiated product offerings responsive to the needs of individual market segments, and distinctively positioning its offerings
relative to competitors’ product offerings
商业能够通过市场细分，产品定位，以及与竞品差异化的产品供应，来增强与价格相关的非价格因素对于消费者品牌选定重要意义。

8.Differentiation implies heterogeneity in supply.
差异化暗示了供给上的不均衡。

9. Heterogeneity in demand is not a necessary condition in order for a strategy of
differentiation to be effective in the marketplace. Heterogeneity in demand can
either be a pre-existing state of the marketplace, or a consequence of heterogeneity
in supply and the marketing efforts of competing businesses designed to stimulate
heterogeneity in demand (see Dickson 1992).
需求的不均衡并非是使差异化策略在市场中奏效的必备条件。需求的不均衡不是市场中预先存在的状态，也不是供给不均衡的结果，亦不是设计好的、刺激需求不均衡的、商业竞争中营销策略的效果。（参见 迪克森 1992）

10. The range of options available to a business for pursuing a strategy of
differentiation encompasses all non-price criteria that buyers either currently
factor into the brand choice decision process or can be influenced to factor
into the brand choice decision process.
寻求差异化策略的企业可供选择的范围，涵盖了对于消费者品牌选定过程中，现存的影响因素或者对现存因素造成影响的所有非价格性标准。

我刚好是营销专业的，希望对你有帮助。

Answer 2

4.一个营销策略的目的是修改/影响/形状的影响,认知和行为方式的客户和消费者,有利于他们的收购、持有和消费产品的特定组织的(见木匠et al . 1997)。
5.营销策略的目的是识别和利用新分的区别(见麦克米伦和McGrath 1997)。
6.一个营销策略的目的是提高总体的非价格标准相对于价格或反之亦然在买家的选择决策
7.　　一个企业可以提高非价格标准的重要性相对于价格
　　品牌的选择决策过程的买家市场分割成单一的子组,开发差异化的产品适应个人需要的细分市场,和独特的产品定位
　　相对于竞争对手的产品
8.分化意味着异质性在供应。
9.　　异质性在需求不是一个必要条件,为了使战略
　　分化是有效的在市场上。异质性需求可以
　　要么是一个预先存在的状态的市场,或由于非均质性
　　在供应和营销努力旨在刺激竞争的企业
　　在需求的异质性(见迪克逊1992)。
10.　　可用选项的范围,一个业务策略的追求
　　微分包含所有买家要么目前非价格标准
　　考虑品牌的选择决策过程或可影响因素
　　进入品牌的选择决策过程。

Answer 3

你下次用有道在线词典就可以翻译。

追问

= =！要是能机译 我也就不在这里问了~看上去会很生硬的 而且不通

追答

你动一下脑子不就可以了么，你想一下。。

追问

不行 想不出来~不然你想想

追答

4.一个营销策略的过程是修改/影响/形状的影响,认知和行为方式的客户和消费者,有利于他们的收购、持有和消费产品的特定组织的(见木匠et al . 1997)。
这个问题明显就是把营销过程给分解成一部分一部分来解释了么。难道你看不懂