Question

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信息不对称下消费者购买行为的影响因素分析

信息不对称是现代经济学中十分重要的概念之一,它是指信息在市场交易双方之间的分布是不均匀的,一方对交易对象的内在属性比另一方更为了解。经济学分析了信息不对称引起的市场失效以及由此产生的逆向选择、不安全心理、知觉风险等问题。本文尝试运用信息不对称理论对消费者购买行为的影响因素进行分析,并尝试提出解决该信息不对称问题的一些建议

信息不对称 消费者行为 消费者预期 逆向选择

Answer 1

The information asymmetry makes consumers and buys behavioral influence factor analysis
Summary:
The information asymmetry is one of the very important concepts in modern economics, it means the distribution among market both parties of information is not even, one party understands the inherent attribute of the trading object more than another party. Economics analyze market lose efficiency and the consenquential reverse choice, unsafe psychology, consciousness risk,etc. issue that information asymmetry cause. This text tries to use the information asymmetry theory to buy the behavioral influence factor to analyze to consumers, some suggestions of trying to propose solving this information asymmetry problem.
Keyword: Information asymmetry, consumer behaviour, consumers expect, reverse choice

Answer 2

Under asymmetric information consumers purchase behavior of factors

Information asymmetry is very important in the modern economics of the concept, which refers to information in market transactions between the two sides of the distribution is uneven, one side of the transaction object other than the inherent attributes more understanding. Economic Analysis of the information asymmetry caused by market failures and the resulting adverse selection, psychological insecurity, perceived risk and other issues. This paper attempts to use asymmetric information theory of consumer buying behavior analysis of the impact of factors, and try to solve the problem of asymmetric information some of the recommendations

Information asymmetry consumer behavior consumer expectations adverse selection