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网络营销从诞生至今短短几年时间,就取得了骄人的成绩,本文利用营销组合的4P原理对网络营销的优势作了分析,并指出了其在产品、费用、分销和促销等方面存在的不足。然后,论文从个...
网络营销从诞生至今短短几年时间,就取得了骄人的成绩,本文利用营销组合的4P原理对网络营销的优势作了分析,并指出了其在产品、费用、分销和促销等方面存在的不足。然后,论文从个性的概念出发,论述了品牌个性的含义及特征,并在此基础上揭示了网络营销个性化的特点。论文最后就网络营销中的品牌个性塑造提出了富有针对性的对策建议:呈现方式别具一格;非同质化的包装感受;命名是个性的影子;超越广告;以及清晰定位。总之,网络营销的特点为品牌个性化的塑造创造了极佳的机会,充分利用网络营销彰显品牌个性对企业来讲是极好的选择。
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The network marketing from the birth in several years, makes arrogant person's progress until now, this article has used the marketing combination the 4P principle to make the analysis to the network marketing superiority, and had pointed out it insufficiency which in aspects and so on product, expense, retailing and promotion exists. Then, the paper embarked from the individuality concept, elaborated the brand individuality meaning and the characteristic, based on this and has promulgated the network marketing personalization characteristic. The paper proposed finally on the network marketing's in brand individuality mold the rich pointed countermeasure suggested: Presents the way to have a distinctive style; Non-homogenization packing feeling; The naming is the individuality shadow; Surmounting advertisement; As well as clear localization. In brief, the network marketing's characteristic has created the extremely good opportunity for the brand personalization's mold, says using the network marketing showing brand individuality to the enterprise is the extremely good choice fully.
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The network marketing is short until now from the birth several years time, obtained arrogant person's result, this article has used the marketing combination the 4P principle to make the analysis to the network marketing superiority, and had pointed out it insufficiency which in aspects and so on product, expense, retailing and promotion existed. Then, the paper embarked from the individuality concept, elaborated the brand individuality meaning and the characteristic, and has promulgated the network marketing personalization characteristic in this foundation. The paper finally proposed on the network marketing in brand individuality mold the rich pointed countermeasure suggested: Presents the way to have a distinctive style; Non-homogenization packing feeling; The naming is the individuality shadow; Surmounting advertisement; As well as clear localization. In brief, the network marketing characteristic has created the extremely good opportunity for the brand personalization mold, clear reveals the brand individuality using the network marketing to say to the enterprise is fully the extremely good choice.
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