Question

帮忙翻译一下 翻译成英文（请不要用软件翻译，人工翻译后追加高分）

http://hi.baidu.com/maplexie1986/blog/item/f1b8b83ee63346ff828b1308.html
在这里面 帮帮忙 谢谢鸟
一楼是google翻译的把 我想要的是人工翻译的 不过还是谢谢了

Answer 1

This paper is customer loyalty and its formation mechanism of the study. In order to study the process to avoid the ambiguity of the concept and scope of the study too much of the operating difficulties, and for individuals and families to enjoy the products to meet consumer demand for the product as a study. Research aims to create customer loyalty in order to understand the process of forming a leading role in the course of factors and the impact of the interlinkages between.
First, the background
1, with the customer's choice of the expansion, the increasingly intensified competition in the market and customers for the cost increase, and cultivate and maintain loyal customer base of corporate survival and development. Because access to new customers to pay the costs of maintaining old customers are often higher than the (loyal customers) the cost, especially in the over-supply of market structure, the cost of access to new customers will become increasingly expensive. However, new customers for corporate profits is precisely the contribution is less than the old customers, in some industries, new customers in the short term or even unable to provide profit. Formulation and implementation of customer loyalty management strategy for customers with comprehensive, differentiated services, improve customer delivered value, to a high degree of customer commitment, and shaping the enterprise to maintain brand image and long-term customer, two-way interaction between the importance of protection. Therefore, how to establish and protect customer loyalty has become a focus of concern to the business community.
2, In recent years, with the continuous deepening of reform and opening up, China's economy has entered a stage of full recovery, the economy develops steadily, and gradually improve people's income, the Engel coefficient declining. Residents of upgrading the consumption structure is accelerating. Consumer them to meet their basic material needs of the consumer in the fall, and enjoy the meet-and-development spending proportion is rising. The enjoyment of more consumer products, or more consumer products is not only used to meet basic needs but to meet the emotional and spiritual needs of the enjoyment. This is also choose to enjoy this type of study of consumer goods as an important reason.
Second, research methods
In this paper, using standardized methodology, that is logical interpretation of theoretical research-based research methods, learn from their predecessors in the customer brand loyalty of the results of research on the basis of trying to build in the enjoyment of consumer products in this area, brand loyalty Forming mechanism of theoretical models. Based on customer loyalty and brand impact factor analysis, customer loyalty to the training proposal.
Third, research
The content of the subject probably divided into five chapters. Chapter 1, which describes the enterprise customer loyalty research and the importance of customer loyalty mechanism for the formation of the necessity and importance. This paper to clear the object and purpose. Chapter 2 is the theory of combing through the existing customer loyalty and the most fundamental aspect of the analysis, from the theoretical study of the formation of customer loyalty. Chapter 3 is the subject of selected consumer goods and enjoyment of their predecessors to create customer loyalty factors on the impact of a customer loyalty analysis of the factors, the analysis of various factors and the interlinkages between synergy effect. Chapter 4 is a case analysis to the actual business case in support of this thesis point of view. Chapter 5, the paper's conclusions were summarized and sum up, and put forward the limitations of this study and research the next step in the direction.
Fourth, this paper's main conclusion of the study
1, customer loyalty theoretical model of the formation mechanism
2, the formation of customer loyalty by many factors scenes of the regulating role of customer loyalty can not be separated from the formation of customer satisfaction, customer value, brand emotion, brand image and trust, and other drivers of the direct impact. Customer loyalty in the formation process, the role of this drive is always subject to conversion costs, industry competition and the attractiveness of competitors, demographic factors and customer characteristics of regulation factors.
3, customer loyalty is subject to many factors influence the outcome of
A lot of empirical research and business practice have shown that customer satisfaction to customer loyalty as the only drivers there are some flaws. Through theoretical study, concluded that: not the customer value or customer satisfaction as the impact of customer loyalty, customer loyalty by the impact of various factors, can be divided into drivers and adjustment factors. The drivers of customer loyalty for the five major: customer satisfaction, customer value, brand emotional factors, brand image, relations between the trust factor. In marketing practice, under which enterprises can develop and implement five factors drive customer loyalty strategies in order to set up a business and customer loyalty to the long-term relationship between.
4, the real attitude of customer loyalty, including acts of loyalty and loyalty to two dimensions
Customer loyalty can be divided into loyal attitude and behaviour of loyalty. Attitude of loyalty from customers in consumer sentiment during the course of factors regulate the perception and experience, performance brand recommended rate, the alternative to the boycott, and repeat purchase intention and the intention to pay additional costs, and so on. Acts by people loyal to the general long-term selection of a particular brand or the possibility of converting the smallest of margins needs to measure.