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摘要包装设计是商品走向市场的一个重要媒介,不同的产品对包装设计有不同的要求。随着人们生活观念和生活质量的改变,人们不仅需要精美的包装外观,更需要具有审美价值、文化内涵、新...
摘要
包装设计是商品走向市场的一个重要媒介,不同的产品对包装设计有不同的要求。随着人们生活观念和生活质量的改变,人们不仅需要精美的包装外观,更需要具有审美价值、文化内涵、新颖独特的包装设计。文章从食品包装设计和人的视觉心理的关系来探讨,使食品包装设计形式更加新颖,更加顺应时代。 展开
包装设计是商品走向市场的一个重要媒介,不同的产品对包装设计有不同的要求。随着人们生活观念和生活质量的改变,人们不仅需要精美的包装外观,更需要具有审美价值、文化内涵、新颖独特的包装设计。文章从食品包装设计和人的视觉心理的关系来探讨,使食品包装设计形式更加新颖,更加顺应时代。 展开
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Abstract
Package design of merchandise plays a very important role in marketing, various products require respective package designs. With the development of people's views of life and living conditions, people concern more and more about aesthetic value,cultural information,novelty,uniqueness than fine package itself. This article analyses and illuminates the relationship between package design of food and human's visual psychology to find out the way to make food package design be of more novel and keep pace with modern society.
Package design of merchandise plays a very important role in marketing, various products require respective package designs. With the development of people's views of life and living conditions, people concern more and more about aesthetic value,cultural information,novelty,uniqueness than fine package itself. This article analyses and illuminates the relationship between package design of food and human's visual psychology to find out the way to make food package design be of more novel and keep pace with modern society.
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