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(4)积极开拓网络营销渠道。目前我国有许多汽车制造商和经销商虽然已经建立了网站,但多数仅在网上开设了主页和E-mail信箱,网页更新速度慢,很多信息还是通过报刊广告或企业...
(4)积极开拓网络营销渠道。
目前我国有许多汽车制造商和经销商虽然已经建立了网站,但多数仅在网上开设了主页和E-mail信箱,网页更新速度慢,很多信息还是通过报刊广告或企业产品广告图片等传统、落后的方式告知用户。企业网页不能起到应有的宣传作用,更谈不上网络营销。我国的汽车行业应充分认识到网络销售的巨大潜力,积极开拓网络销售业务,向消费者提供个性化的自助销售服务。
(5)加强“软件建设” ,拓展服务功能。
引进国外的经营模式不能只重视硬件建设,忽视“软件建设”,不能光学形式,关键是要学实质,如推销技术的培训、产品技术培训、客户资源管理、品牌经营、企业内部的信息化管理、仓库管理、资金财务管理、店堂管理、服务规范、市场调查及市场发展战略、厂商关系等,国内经销商在这方面必须下大气力,不断增强向消费者提供附加价值的能力,才能在市场竞争中立于不败之地。 展开
目前我国有许多汽车制造商和经销商虽然已经建立了网站,但多数仅在网上开设了主页和E-mail信箱,网页更新速度慢,很多信息还是通过报刊广告或企业产品广告图片等传统、落后的方式告知用户。企业网页不能起到应有的宣传作用,更谈不上网络营销。我国的汽车行业应充分认识到网络销售的巨大潜力,积极开拓网络销售业务,向消费者提供个性化的自助销售服务。
(5)加强“软件建设” ,拓展服务功能。
引进国外的经营模式不能只重视硬件建设,忽视“软件建设”,不能光学形式,关键是要学实质,如推销技术的培训、产品技术培训、客户资源管理、品牌经营、企业内部的信息化管理、仓库管理、资金财务管理、店堂管理、服务规范、市场调查及市场发展战略、厂商关系等,国内经销商在这方面必须下大气力,不断增强向消费者提供附加价值的能力,才能在市场竞争中立于不败之地。 展开
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(4) actively develop the network marketing channel.
Although at present our country has many car manufacturers and dealers have established websites, but most only opened the home page on the Internet and E-mail address, and website update is slow, a lot of information through newspaper ads or enterprise product advertising pictures and other traditional and backward way of telling the user. Enterprise web pages play a propaganda role, not to mention the network marketing. Automobile industry in our country should fully realize the great potential of online sales, actively develop the network marketing business, provide individualized self-service sales and service to consumers.
(5) strengthening the construction of "software", expand the service functions.
Introduce the foreign management mode can not only pay attention to hardware construction, ignore the "software" construction, cannot form of optics, the key is to learn the essence, such as promoting the sale of technical training, technical training, customer resource management, brand management, enterprise internal information management, warehouse management, fund of financial management, management of the shop, the service specification, vendor relations, market research and market development strategy, etc., domestic dealers in this area must be under the big strength, continuously enhance the ability of provide additional value to consumers, can be in an impregnable position in the market competition.
Although at present our country has many car manufacturers and dealers have established websites, but most only opened the home page on the Internet and E-mail address, and website update is slow, a lot of information through newspaper ads or enterprise product advertising pictures and other traditional and backward way of telling the user. Enterprise web pages play a propaganda role, not to mention the network marketing. Automobile industry in our country should fully realize the great potential of online sales, actively develop the network marketing business, provide individualized self-service sales and service to consumers.
(5) strengthening the construction of "software", expand the service functions.
Introduce the foreign management mode can not only pay attention to hardware construction, ignore the "software" construction, cannot form of optics, the key is to learn the essence, such as promoting the sale of technical training, technical training, customer resource management, brand management, enterprise internal information management, warehouse management, fund of financial management, management of the shop, the service specification, vendor relations, market research and market development strategy, etc., domestic dealers in this area must be under the big strength, continuously enhance the ability of provide additional value to consumers, can be in an impregnable position in the market competition.
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