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基于TAM模型,增加兼容性、主观规范、个人移动性和个人创新性,提出了本论文的研究模型.本次调研共回收288份问卷,研究发现(1)影响消费者移动支付使用意愿的因素包括使用态... 基于TAM模型,增加兼容性、主观规范、个人移动性和个人创新性,提出了本论文的研究模型.
本次调研共回收288份问卷,研究发现
(1)影响消费者移动支付使用意愿的因素包括使用态度、主观规范、个人创新性和个人移动性。其中使用态度对其影响最大,个人创新性对其影响很小。
(2)影响消费者移动支付使用态度的因素包括感知易用性、感知有用性、兼容性、个人移动性和个人创新性。其中兼容性对其影响最大,感知易用性对其影响很小。
(3)影响消费者移动支付感知有用性的因素包括感知易用性、主观规范和个人移动性性。其中感知易用性对其影响最大
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mpx620121
2013-05-21
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Based on the TAM model, increase the compatibility, subjective norm, personal mobility and individual innovation, and puts forward the research model of this paper.

In this research, a total of 288 questionnaires were collected, the study found

(1) factors influencing the intention to use mobile payment includes the use of consumer attitudes, subjective norms, individual creativity and personal mobility. The use of attitude has the greatest influence, personal innovativeness has little effect on it.

(2) including perceived ease of use, perceived usefulness, compatibility, personal mobility and personal innovativeness influence factors using the attitude of consumers of mobile payment. One of the biggest effect on its compatibility, perceived ease of use of the impact is very small.

(3) including perceived ease of use, subjective norm and personal mobility of factors affecting perceived usefulness to consumers of mobile payment. The perceived ease of use have the biggest influence
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