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B2C电子商务得到快速的发展,该模式下的消费者行为也出现了新的变化。B2C企业要想在竞争中求发展,就必须根据消费者行为的新变化推出新的营销方式。本文首先介绍了B2C电子商...
B2C电子商务得到快速的发展,该模式下的消费者行为也出现了新的变化。B2C企业要想在竞争中求发展,就必须根据消费者行为的新变化推出新的营销方式。本文首先介绍了B2C电子商务模式的概况,分析了该模式下消费者的心理与行为特点,进一步分析了影响消费者行为的一些因素,主要从技术因素、网络语言、产品因素、服务质量四个方面进行的分析;最后指出B2C企业在进行网络营销时应采取的对策。企业如果能够采用让网络消费者满意的方式提供合适的产品或服务,那么网络市场需求才能从潜在转化为现实。对消费者网络购物行为的研究是目前国内外的一个研究重点。研究消费者网络购物行为,有利于企业更好地做出营销对策,促进B2C电子商务业务的发展。
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B2C rapid development of e-commerce, consumer behavior of this mode are also the emergence of new changes. B2C enterprises to seek development in the competition, we must introduce new marketing mode according to the new changes in consumer behavior. This paper first introduces the general situation of B2C e-commerce model, analyzes the psychology and behavior of the model of consumer characteristics, further analyses some factors affecting consumer behavior analysis, mainly from the four aspects of technical factors, the network language, product factor, service quality; finally points out the countermeasures should be taken in B2C enterprise network marketing when the. If the enterprise can adopt to let the network consumer satisfaction with the way to provide the right products or services, then the network market demand from potential into reality. Research on consumer behavior of online shopping is a focus of research at home and abroad. The shopping behavior of consumers network, marketing strategy can help enterprises make better, promote the development of B2C e-commerce business.
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Business to customer of the rapid development of e-commerce, consumer behavior of this kind of mode has emerged new changes. Business to customer business to seek development in the competition, must according to the new changes in consumer behavior, the introduction of new marketing mode. This paper first introduces the general situation of the passenger business e-commerce model, analyzes the psychological and behavioral characteristics of consumer model, further analyzes some factors affecting consumer behavior, mainly from four aspects, the technical factors of network language, product factor, service quality; finally put forward the countermeasure of business enterprise network marketing when the guest. If the enterprise can take to provide the right products or services, customer satisfaction, so the potential market demand into real network. In the study of consumer behavior of online shopping is the focus of research at home and abroad. The network shopping behavior of consumers, can help enterprises make better marketing strategy, promoting e-commerce developers to the guest.
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B2C e-commerce to get fast development, the mode of consumer behavior also appear the new changes. B2C companies to seek development in the competition, must according to the new changes of consumer behavior to launch a new marketing mode. In this paper, first of all, this paper introduces the general situation of B2C e-commerce mode, analyzes the mode of consumer psychology and behavior characteristics, and further analyzes some factors influencing consumer behavior, mainly from the technical factors, the network language, product, service, quality four aspects of analysis; Finally pointed out that B2C companies in the network marketing countermeasures should be taken. If enterprises can adopt the way of network consumers satisfaction provides suitable products or services, the network can demand from potential into reality. The study of consumer online shopping behavior is a research focus at home and abroad. Consumer online shopping behavior research, is advantageous to the enterprise to make better marketing countermeasures, promote the development of B2C e-commerce businesses.
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