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网络营销是以互联网为主要手段的一种新型营销手段,已经在企业经营策略中发挥着越来越重要的作用,网络营销的价值也为越来越多的实践应用所证实。文章以网络营销的基本概念为基础,介...
网络营销是以互联网为主要手段的一种新型营销手段,已经在企业经营策略中发挥着越来越重要的作用,网络营销的价值也为越来越多的实践应用所证实。文章以网络营销的基本概念为基础,介绍搜索引擎营销信息的传递模型与网络消费行为一般原则,构建网络营销中搜索引擎营销的内容体系,从网络营销的方法体系和各项职能的实现手段两个层面进行系统的研究,分析搜索营销策略在企业中的相关应用。随着搜索引擎越来越多的使用,搜索引擎营销也愈来愈重要;从潜在顾客使用搜索引擎的动机和目的看,顾客想通过搜索引擎查找他需要的信息。针对客户内在的需求的定向营销,就是搜索引擎营销最大的竞争优势.
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The network marketing is take the Internet as the principal means one new marketing method, already in the enterprise managed in the strategy to play more and more vital role, the network marketing's value also confirmed for more and more practice applications. The article take the network marketing's basic concept as a foundation, introduced that the search engine marketing information the transmission model and the network consumer behavior principle of equality, in the construction network marketing the search engine marketing's content system, realizes the method two stratification planes from the network marketing's method system and each function to conduct system's research, the analysis search marketing strategy in enterprise's related application. Along with search engine more and more uses, the search engine marketing is also getting more and more important; Uses search engine's motive and the goal from the potential customer looked that the customer wants to search the information which through the search engine he needs. In view of the customer intrinsic demand's directional marketing, is the search engine marketing biggest competitive advantage.
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