Question

英语高手进！！！！！！！！！

一般而言，市场竞争越激烈，各行业的专家品牌越多，品牌延伸的成功系数越低，然而恰恰是在欧美等发达国家，市场竞争异常激烈、残酷，但品牌延伸还是十分盛行并取得了很大成功。美国市场，近十年里成功的产品有三分之二属于品牌延伸而不是新品牌导入市场。有人比喻：“品牌延伸就象当年成吉思汗横扫欧亚大陆一样，席卷了整个广告和营销界。”品牌延伸已成为西方企业发展战略的核心。西门子、飞利浦等品牌延伸涵盖到所有产品中，成功地带动了大量产品行销市场；雀巢经过品牌延伸后形成的咖啡、婴儿奶粉、炼乳、冰淇淋、柠檬茶等系列产品都十分畅销。
我国市场还处于轻量级竞争状态之中，因此品牌延伸会比欧美发达国家市场有更多的成功机会。来自国内营销实践第一线的信息也表明，品牌延伸在整个中国市场上有着顽强的生命力。海尔、乐百氏、娃哈哈、美加净、步步高等都通过品牌延伸迅猛发展，成为同业翘楚。再加上国内企业的财力较弱及品牌管理的经验不丰富也决定了在发展新产品过程中主要会采用品牌延伸策略。

请大家帮忙一下，谢谢！

Answer 1

Generally speaking, the more intense market competition, industry experts brand, the more successful brand extension of the lower coefficient, but it is precisely in Europe and the United States and other developed countries, the market is fiercely competitive, cruel, but the brand extension is very popular and has achieved A great success. The U.S. market, nearly 10 years of successful products have two-thirds of brand extension rather than new brands into the market. It was an analogy: "brand extension, as was Genghis Khan swept through Europe and Asia, sweeping through the entire advertising and marketing sector." Brand extension has become the West's core business development strategy. Siemens, Philips and other brand extension to cover all products, successfully led a lot of product marketing market after Nestle brand extension after the formation of coffee, baby milk powder, condensed milk, ice cream, lemon tea and other products are very popular.
China's market is still in the state of lightweight competition, brand extension than the markets of developed countries in Europe and America have more chance of success. Domestic marketing practice from the first line of information also shows that the brand extension in the Chinese market has a strong vitality. Haier, Robust, Wahaha, the United States and Canada net, backgammon and so on through the rapid development of brand extension has become the industry leader. Coupled with weak domestic enterprises and the financial strength of brand management experience also decided not rich in the development of new products will be used mainly in the course of brand extension strategies.