急求论文翻译!(英译汉)!零售电子商务在中国的成长`谢谢!

E-paymentsandE-tailing:GrowthOfRetailE-commerceInChinaAlthoughInternetusageinChinahas... E-payments and E-tailing: Growth Of Retail E-commerce In China
Although Internet usage in China has boomed over the past ten years, the nation's retail e-commerce is still in startup mode, particularly compared to the United States.
China currently has over 210 million Internet users, a recent survey by the China Internet Network Information Center reported. Only the U.S., with an estimated 218 million users, has more. In comparison, China's retail e-commerce, or business-to-consumer, sales for 2007 totaled only about US$626 million, according to Beijing-based IT consultancy Analysys International. In the U.S., retail e-commerce sales in 2007 topped US$125 billion, based on the latest U.S. Department of Commerce statistics.
While the actual numbers may vary–U.S. retail statistics don't include the online sales of services, and the Chinese B2C statistics don't include manufacturer direct sales–the gap still remains great.
Why such a difference? Several reasons stand out, but a key one is simply this: buying online is a dramatic change from conventional shopping practices. Consumers in China still prefer to look over the goods, determine their quality, and then, if satisfied, pay in cash–important considerations in a marketplace where the sale of most goods is final. Online commerce, in comparison, is an alien experience that only increases risk. Consumers who receive fake or broken items, or simply want to return an item, may have no recourse.
In the U.S., a whopping 1.5 billion credit cards are estimated to be in circulation. Credit cards afford U.S. consumers a degree of protection with chargeback rights and a US$50 liability limit if the card is lost or stolen. Once online payment services, such as PayPal entered the picture in the late 1990's, the growth of retail online transactions skyrocketed since merchants could handle online credit card payments for even small purchases. The situation in China contrasts sharply. Although more than 1.1 billion bank cards are in circulation, the vast majority consists of debit cards–only about 50 million credit cards have been issued. Even then, credit cards in China often require funds to be deposited before they can be spent, limiting the convenience the card is supposed to provide.
According to Dai Haiping, secretary general of China Electronic Commerce Association's (CECA's) tax branch, who spoke during CECA's recent general assembly, e-commerce Web sites in China are on a growth path, with web sites like the on-line bookstore dangdang.com and Chinese domain name service provider 3721.com proving to be successful.

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王佳佳6
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电子支付和电子商务的尾矿:增长的零售电子商贸在中国
虽然互联网的使用在中国的兴旺在过去十年,全国的零售电子商贸仍是在启动模式,尤其是相比,美国。
目前中国已有超过210万互联网用户,最近的一项调查,由中国互联网络信息中心的报告。只有美国,估计2.18亿用户,有更多。相较之下,中国零售业的电子商务,或企业对消费者,销售总额为2007年大约只有美国六二六〇 〇 〇 〇 〇 〇美元,根据总部在北京的IT咨询公司易观国际。在美国,零售,电子商务销售额在2007年超过美国1250亿美元,根据最新的美国商业部的统计数字。
而实际人数可能会有所不同,中美。零售统计并不包括网上销售的服务,和中国的B2C的统计数字,并不包括制造商直接销售的差距仍然很大。
为什么这样的差别?几个原因站出来,但关键之一是:购买在线是一个戏剧性的变化,从传统的商场的做法。消费者在中国还是喜欢看以上的货物,确定他们的素质,那么,如果满意,支付的现金-重要的考虑因素,在市场环境下,该出售的大部分商品是最终的决定。在线商务,相较之下,是一个外来的经验,只有增加风险。消费者谁收到假或损坏物品,或只是想要回一个项目,可能没有追索权。
在美国,高达15.0亿信用卡,估计可在市面流通。信用卡美国消费者的负担了某种程度的保护与扣款的权利和1 50美元的赔偿责任限额,如果卡丢失或被盗。一旦网上支付服务,例如贝宝进入图片在20世纪90年代末,增长的零售网上交易获取暴利,商家可以处理网上信用卡付款,即使小额采购。中国的情况形成鲜明对比。虽然以上的11.0亿银行卡在市面流通,绝大多数构成的借记卡,只有大约5000万信用卡已经发出。即使在当时,信用卡在中国,往往需要的资金存入,才可以用,限制了方便卡,是要提供。
据戴平,秘书长,中国电子商贸协会( ceca的)税科,谁期间发言的ceca最近的大会,电子商务网站在中国正处于一个增长的道路,与网站一样,在网上书店当当。 com和中文域名服务提供商3721.com证明是成功的。
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