哪位好心人帮忙翻译一下,万分感谢!!!
电视购物井然有序电视购物源于西方,是频道专业化发展的附属产物。欧洲、美洲等西方发达国家以及亚洲日韩等国都有完善的购物频道,收益颇丰。2005年欧洲地区的电视购物营业额达7...
电视购物井然有序
电视购物源于西方,是频道专业化发展的附属产物。欧洲、美洲等西方发达国家以及亚洲日韩等国都有完善的购物频道,收益颇丰。2005年欧洲地区的电视购物营业额达70多亿美元。英国是欧洲地区电视购物市场的领导者,其电视购物营收比例占整体市场的一半。英国是一个只有5000万人口的岛国,但SKY TV数字频道中囊括的销售相关产品的电视购物频道多达百个。
英国的电视购物广告市场井然有序。首先,对于电视购物中各个方面的管理规定与普通电视广告的细则一致,甚至更为细致,惩罚措施更为严厉。这就杜绝了电视购物中产品虚假、效果夸张、缺乏售后服务等消极后果。例如:英国的电视购物中,任何减肥产品或减肥服务,不得含有具体的减肥承诺或者减肥预测。不得使用证言或者具体的典型减肥案例。不得面对18岁以下儿童,不得展示某人在使用宣传产品前曾经肥胖,但使用之后变瘦过程的证据或者减肥过程记录。其次,广告管理条例上明确规定:任何电视购物广告不能由医生,牙医,兽医,药剂师,护士,助产士等做演示,给人以专业人士建议或者推荐的印象。如果有类似打扮为专业人士的演员出现,应在电视广告过程中清楚表明演示者并非真正的专业人士。
无论是普通电视广告还是电视购物,都植根于百姓,失去消费者的信任就意味着失去市场。这就要求整个广告行业必须严格遵守国家有关法律法规、维护电视广告和电视购物行业共同的诚信。英国的电视广告算得上是一个相当成功的例子,因为管理规则符合民意与实际操作的可行性,因此绝大多数的电视公司与广告商都乐意恪守管理机构制定的规则,并在这个架构之下,制作出充满原创性与建设性的广告内容,使绝大多数广告能赢得观众的信赖,从而使广告得以成为赞助节目、发展社会经济并丰富全国电视文化的有效渠道。
不要用翻译软件翻译的,而且语法要正确,谢谢了!!! 展开
电视购物源于西方,是频道专业化发展的附属产物。欧洲、美洲等西方发达国家以及亚洲日韩等国都有完善的购物频道,收益颇丰。2005年欧洲地区的电视购物营业额达70多亿美元。英国是欧洲地区电视购物市场的领导者,其电视购物营收比例占整体市场的一半。英国是一个只有5000万人口的岛国,但SKY TV数字频道中囊括的销售相关产品的电视购物频道多达百个。
英国的电视购物广告市场井然有序。首先,对于电视购物中各个方面的管理规定与普通电视广告的细则一致,甚至更为细致,惩罚措施更为严厉。这就杜绝了电视购物中产品虚假、效果夸张、缺乏售后服务等消极后果。例如:英国的电视购物中,任何减肥产品或减肥服务,不得含有具体的减肥承诺或者减肥预测。不得使用证言或者具体的典型减肥案例。不得面对18岁以下儿童,不得展示某人在使用宣传产品前曾经肥胖,但使用之后变瘦过程的证据或者减肥过程记录。其次,广告管理条例上明确规定:任何电视购物广告不能由医生,牙医,兽医,药剂师,护士,助产士等做演示,给人以专业人士建议或者推荐的印象。如果有类似打扮为专业人士的演员出现,应在电视广告过程中清楚表明演示者并非真正的专业人士。
无论是普通电视广告还是电视购物,都植根于百姓,失去消费者的信任就意味着失去市场。这就要求整个广告行业必须严格遵守国家有关法律法规、维护电视广告和电视购物行业共同的诚信。英国的电视广告算得上是一个相当成功的例子,因为管理规则符合民意与实际操作的可行性,因此绝大多数的电视公司与广告商都乐意恪守管理机构制定的规则,并在这个架构之下,制作出充满原创性与建设性的广告内容,使绝大多数广告能赢得观众的信赖,从而使广告得以成为赞助节目、发展社会经济并丰富全国电视文化的有效渠道。
不要用翻译软件翻译的,而且语法要正确,谢谢了!!! 展开
展开全部
TV shopping in an orderly
TV shopping from the West, the channel is a subsidiary of professional development. Europe, America and other developed Western countries and Asian countries such as Japan and South Korea have improved the shopping channel, the size of income. 2005 European television shopping sales of more than 70 billion dollars. Britain is Europe's leading television shopping market, the proportion of its TV shopping revenue half of the total market. Britain is one of only 50 million population island, but SKY TV digital channels include sales of products related to television shopping channels as many as 100.
Britain's television advertising market in an orderly shopping. First of all, the television shopping in the various aspects of the regulations and the general consensus on the details of TV ads, and even more detailed, more stringent punitive measures. This put an end to the TV shopping products in the false, exaggerated effect, the lack of after-sales service, and other negative consequences. For example: the British television shopping, any weight loss or weight loss products, shall not contain specific commitment to lose weight or lose weight forecast. Shall not use the testimony of a typical diet or specific cases. Shall not be faced with children under 18, a person shall not be displayed in the use of promotional products ago, obesity, but the use of the process after Bianshou evidence or slimming course record. Secondly, the management of the ad clearly states: any TV ads can not be shopping for doctors, dentists, veterinarians, pharmacists, nurses, midwives, and so do presentations, gives a professional impression of the proposed or recommended. If a similar dress as a professional actor, in TV ads should be made clear in the course of demonstrations are not true professional.
Whether ordinary TV ads or television shopping, are rooted in the people, loss of consumer confidence means loss of markets. This requires that the entire ad industry must strictly abide by relevant state laws and regulations, safeguard television advertising and television industries to the common good faith. Britain's television advertising be called is a very successful example, because management rules in line with public opinion and practical feasibility, the vast majority of television companies and advertisers are willing to abide by the rules established by regulatory bodies and in this framework, production A full and constructive original ad content, the majority of ads to win the trust of the audience, so that ads can become a sponsor programme, socio-economic development and rich culture of effective national television channels.
TV shopping from the West, the channel is a subsidiary of professional development. Europe, America and other developed Western countries and Asian countries such as Japan and South Korea have improved the shopping channel, the size of income. 2005 European television shopping sales of more than 70 billion dollars. Britain is Europe's leading television shopping market, the proportion of its TV shopping revenue half of the total market. Britain is one of only 50 million population island, but SKY TV digital channels include sales of products related to television shopping channels as many as 100.
Britain's television advertising market in an orderly shopping. First of all, the television shopping in the various aspects of the regulations and the general consensus on the details of TV ads, and even more detailed, more stringent punitive measures. This put an end to the TV shopping products in the false, exaggerated effect, the lack of after-sales service, and other negative consequences. For example: the British television shopping, any weight loss or weight loss products, shall not contain specific commitment to lose weight or lose weight forecast. Shall not use the testimony of a typical diet or specific cases. Shall not be faced with children under 18, a person shall not be displayed in the use of promotional products ago, obesity, but the use of the process after Bianshou evidence or slimming course record. Secondly, the management of the ad clearly states: any TV ads can not be shopping for doctors, dentists, veterinarians, pharmacists, nurses, midwives, and so do presentations, gives a professional impression of the proposed or recommended. If a similar dress as a professional actor, in TV ads should be made clear in the course of demonstrations are not true professional.
Whether ordinary TV ads or television shopping, are rooted in the people, loss of consumer confidence means loss of markets. This requires that the entire ad industry must strictly abide by relevant state laws and regulations, safeguard television advertising and television industries to the common good faith. Britain's television advertising be called is a very successful example, because management rules in line with public opinion and practical feasibility, the vast majority of television companies and advertisers are willing to abide by the rules established by regulatory bodies and in this framework, production A full and constructive original ad content, the majority of ads to win the trust of the audience, so that ads can become a sponsor programme, socio-economic development and rich culture of effective national television channels.
推荐律师服务:
若未解决您的问题,请您详细描述您的问题,通过百度律临进行免费专业咨询