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摘要：在随着2008北京奥运的日益接近，体育产业在中国的发展与日俱增，几乎已经被认定成“未来几年内中国发展最为迅速的产业之一”。奥运的吸引力不断升温，企业对于成为北京奥运的合作伙伴之一趋之若鹜。那么，究竞什么是体育营销呢?体育营销究竟能给我国企业带来什么呢？企业应该如何借助体育营销来将自己品牌铸造为国际一流名牌呢？
本文首先对体育营销进行论述，并进一步探讨了体育营销的主要形式。其次根据充分收集的三星公司体育营销相关信息，尤其是其经典的体育营销案例，对三星体育营销进行分析。随后对我国企业体育营销的发展现状进行分析，并重点分析了我国企业体育营销发展存在的问题。接着通过对三星体育营销成功经验以及我国的国情分析研究，提出对我国企业发展体育营销的建议。最后论述了一些我国企业在发展体育营销时应该注意的一些事项。

关键词：体育营销；品牌；奥运；三星
题目:三星体育营销对我国企业的启示
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Answer 1

Abstract: With the 2008 Beijing Olympic Games in the increasingly close, the sports industry in China's development is growing, has almost been identified as "the next few years the most rapid development of China's one of the industries." The attractiveness of the Olympic Games has been heating up, enterprises for the Beijing Olympics as one of the partners Quzhiruowu. So, what is the study of sports marketing competing? »Sports marketing enterprises in China can actually do what» How should enterprises to use sports marketing their brand to world-class brand-name cast? »
In this paper, the sports marketing exposition, and further discussed the main forms of sports marketing. This was followed by Samsung under the full collection of sports marketing information company, particularly its classic case of sports marketing, sports marketing for Samsung for analysis. Then China's enterprises to the development of sports marketing for analysis and focus of China's enterprises development of the sports marketing issues. Followed by Samsung successful experience in sports marketing and analysis of China's national conditions, China's enterprises to the development of sports marketing proposal. Finally on a number of Chinese enterprises in the development of sports marketing should pay attention to some of the issues.

Key words: sports marketing, brand; Olympics; Samsung
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Answer 2