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目前中国的城市品牌化热潮已呈此起彼伏,城市品牌自然成为人们所关注并热衷于探讨的一个问题,城市品牌要体现城市的发展指向要从城市发展长远的和未来的角度来设计城市品牌。城市品牌...
目前中国的城市品牌化热潮已呈此起彼伏,城市品牌自然成为人们所关注并热衷于探讨的一个问题,城市品牌要体现城市的发展指向要从城市发展长远的和未来的角度来设计城市品牌。城市品牌的内涵是指城市特有资产在城市发展进程中所生成的特殊的识别效应,是城市竞争优势的体现。本文强调城市品牌对于城市形象建设的重要性:城市品牌应该成为中国城市形象建设的重要战略并纳入城市规划设计和城市管理的体系中。
自工业革命以来,世界城市化的进程不断加快,城市化水平已从20世纪初的12%达到20世纪末的50%以上,经济发达国家更高达70%~90%。我国的城市化水平目前仅为43.9%左右,城市人口约5.8亿。我国要在21世纪中叶赶上中等发达国家,城市化水平将达到60%,城市人口则达到约8.7亿。这就意味着:在今后50年,大约还要再有3亿左右人口进入城市,我国的城市特别是中小城市将有很大发展。城市化导致城市实现品牌化,而工业化社会衍生出的结果必然是城市的核心价值可以被用来定位和包装之后产生出新的附加值——品牌。城市不仅是一个行政区域,也是一个居大的商品。城市形象不再是停留在美化市容的表层,而已经成为吸引投资和人才、促进本地经济发展的内在动力。
鉴于城市品牌建设的重要意义,本文将通过对无锡、宜昌、南宁三个城市的中国特色、长远规划、个性鲜明、资源整合和推广宣传等五个城市品牌建设步骤和特色的分析得出一些对我国城市品牌建设的对策和建议。 展开
自工业革命以来,世界城市化的进程不断加快,城市化水平已从20世纪初的12%达到20世纪末的50%以上,经济发达国家更高达70%~90%。我国的城市化水平目前仅为43.9%左右,城市人口约5.8亿。我国要在21世纪中叶赶上中等发达国家,城市化水平将达到60%,城市人口则达到约8.7亿。这就意味着:在今后50年,大约还要再有3亿左右人口进入城市,我国的城市特别是中小城市将有很大发展。城市化导致城市实现品牌化,而工业化社会衍生出的结果必然是城市的核心价值可以被用来定位和包装之后产生出新的附加值——品牌。城市不仅是一个行政区域,也是一个居大的商品。城市形象不再是停留在美化市容的表层,而已经成为吸引投资和人才、促进本地经济发展的内在动力。
鉴于城市品牌建设的重要意义,本文将通过对无锡、宜昌、南宁三个城市的中国特色、长远规划、个性鲜明、资源整合和推广宣传等五个城市品牌建设步骤和特色的分析得出一些对我国城市品牌建设的对策和建议。 展开
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China's current brand of urban boom come and go, people naturally become urban brand of concern and keen to explore the question, to reflect urban brand development at the city's long-term urban development from the perspective of the future and to design urban brand. City Brand is the content of specific assets in the city in the process of urban development generated by the recognition of the special effects, the city is a manifestation of competitive advantage. The paper stressed that urban brand image in the construction of the importance of: City should become a brand image in the construction of China's important strategic and integrated into urban planning and urban design management system.
Since the industrial revolution, the urbanization process is accelerating, the level of urbanization from the early 20th century, 12% of the end of the 20th century to over 50 percent of economically developed countries as much as 70 percent to 90 percent. China's urbanization level at present only about 43.9 percent, the urban population of about 580 million. China in the middle of the 21st century to catch up with moderately developed countries, the level of urbanization will reach 60 percent, the urban population will reach about 870 million. This means that: in the next 50 years, some have to have about 300 million population into the cities, China's cities, especially in small and medium-sized cities will have great development. Urbanization led to cities brands, while industrialized society led to the inevitable result of the city's core values can be used to generate positioning and packaging after a new value-added - brand. City is not only an administrative region, Habitat is a big commodity. A city's image is no longer remain in the amenity of the surface, and has become to attract investment and talent, promote local economic development of the internal driving force.
Given the city the importance of brand building, the paper will be passed on in Wuxi, Yichang, the three cities of Nanning with Chinese characteristics, the long-term planning, distinctive personality, integration and promotion of resources in five cities, and other brand-building steps and draw some of the characteristics of the China's urban brand-building measures and recommendations.
Since the industrial revolution, the urbanization process is accelerating, the level of urbanization from the early 20th century, 12% of the end of the 20th century to over 50 percent of economically developed countries as much as 70 percent to 90 percent. China's urbanization level at present only about 43.9 percent, the urban population of about 580 million. China in the middle of the 21st century to catch up with moderately developed countries, the level of urbanization will reach 60 percent, the urban population will reach about 870 million. This means that: in the next 50 years, some have to have about 300 million population into the cities, China's cities, especially in small and medium-sized cities will have great development. Urbanization led to cities brands, while industrialized society led to the inevitable result of the city's core values can be used to generate positioning and packaging after a new value-added - brand. City is not only an administrative region, Habitat is a big commodity. A city's image is no longer remain in the amenity of the surface, and has become to attract investment and talent, promote local economic development of the internal driving force.
Given the city the importance of brand building, the paper will be passed on in Wuxi, Yichang, the three cities of Nanning with Chinese characteristics, the long-term planning, distinctive personality, integration and promotion of resources in five cities, and other brand-building steps and draw some of the characteristics of the China's urban brand-building measures and recommendations.
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Along with the aggravating process of economic globalization and urbanization, the city also participate the competition as the local economy engine. In order to keep the city competitive advantage, the city operator needs to make good use of all kinds of resourse and molds the city brand to promote the city's healthy development. Therefore, how to mold the city brand becomes a theoretical important topic to receive pays attention.
Since the industrial revolution, the urbanization process is accelerating,the level of global urbanization has been increeased from 12 percent in the early 20th century to over 50 percent, at the end of the 20th century, and it is even as much as 70 percent to 90 percent in the economically developed countries. The Chinese urbanization level at present is only about 43.9 percent, and the urban population is about 580 million. China is going to catch up with the moderately developed countries, the level of urbanization will achieve 60 percent, and the urban population will achieve about 870 million in the middle of the 21st century. This means that, in the next 50 years, there will be about 300 million people to go into the cities, Chinese cities, especially the small and medium-sized cities will have great development. The urbanization led to the urban brands, and because of the development of industrialized society, the city core values were used to positioning and packaging, thereby it create new value-added - brand. City is not only an administrative region, but it is a big good. A city's visualize is no longer rest on surface of beautify the city, and it has become the internal driving force to attract investment and promoting the local economic development.
Based on brand-building theories, the paper analyzes five steps of city brand-perception, planning and porsition, image-designing, resources integration, and promotion about Wuxi, Yichang, Nanning, hoping to provide helpful city brand-building strategies to other cities.
Since the industrial revolution, the urbanization process is accelerating,the level of global urbanization has been increeased from 12 percent in the early 20th century to over 50 percent, at the end of the 20th century, and it is even as much as 70 percent to 90 percent in the economically developed countries. The Chinese urbanization level at present is only about 43.9 percent, and the urban population is about 580 million. China is going to catch up with the moderately developed countries, the level of urbanization will achieve 60 percent, and the urban population will achieve about 870 million in the middle of the 21st century. This means that, in the next 50 years, there will be about 300 million people to go into the cities, Chinese cities, especially the small and medium-sized cities will have great development. The urbanization led to the urban brands, and because of the development of industrialized society, the city core values were used to positioning and packaging, thereby it create new value-added - brand. City is not only an administrative region, but it is a big good. A city's visualize is no longer rest on surface of beautify the city, and it has become the internal driving force to attract investment and promoting the local economic development.
Based on brand-building theories, the paper analyzes five steps of city brand-perception, planning and porsition, image-designing, resources integration, and promotion about Wuxi, Yichang, Nanning, hoping to provide helpful city brand-building strategies to other cities.
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真的假的啊
我也要写这段话啊!!!!
我也要写这段话啊!!!!
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