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MarketingChannelsToreachatargetmarket,themarketerusesthreekindsofmarketingchannels.Co...
Marketing Channels
To reach a target market, the marketer uses three kinds of marketing channels.
Communication channels deliver messages to and receive messages from target buyers.
They include newspapers, magazines, radio, television, mail, telephone, billboards,
posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are
conveyed by facial expressions and clothing, the look of retail stores, and many other
media. Marketers are increasingly adding dialogue channels (e-mail and toll-free numbers)
to counterbalance the more normal monologue channels (such as ads).
The marketer uses distribution channels to display or deliver the physical product
or service(s) to the buyer or user. There are physical distribution channels and service
distribution channels, which include warehouses, transportation vehicles, and various
trade channels such as distributors, wholesalers, and retailers. The marketer also uses
selling channels to effect transactions with potential buyers. Selling channels include
not only the distributors and retailers but also the banks and insurance companies
that facilitate transactions. Marketers clearly face a design problem in choosing the
best mix of communication, distribution, and selling channels for their offerings.
Supply Chain 展开
To reach a target market, the marketer uses three kinds of marketing channels.
Communication channels deliver messages to and receive messages from target buyers.
They include newspapers, magazines, radio, television, mail, telephone, billboards,
posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are
conveyed by facial expressions and clothing, the look of retail stores, and many other
media. Marketers are increasingly adding dialogue channels (e-mail and toll-free numbers)
to counterbalance the more normal monologue channels (such as ads).
The marketer uses distribution channels to display or deliver the physical product
or service(s) to the buyer or user. There are physical distribution channels and service
distribution channels, which include warehouses, transportation vehicles, and various
trade channels such as distributors, wholesalers, and retailers. The marketer also uses
selling channels to effect transactions with potential buyers. Selling channels include
not only the distributors and retailers but also the banks and insurance companies
that facilitate transactions. Marketers clearly face a design problem in choosing the
best mix of communication, distribution, and selling channels for their offerings.
Supply Chain 展开
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销售渠道
为了达到目标市场,卖家用三种销售渠道。
通信渠道向目标买家发送并接收信息。他们包括报纸,杂志,收音机,电视,电子邮件,电话,广告栏,海报,广告传单,CD光盘,录音磁带,以及网络。此外,通信渠道还包括妆容以及服饰,和零售店的外观,以及其它许多的媒体。卖家正逐步增加对话频道(电子邮件以及免费热线)来平衡越来越多的个人独白会话频道(比如广告)。
卖家利用分配通路渠道来对使用者或者买家展示产品。有实体销售渠道以及服务维修渠道,其中包括仓库,运输车辆,以及各种不同的交易渠道如发行人、批发商和零售商。卖家还通过销售渠道来刺激潜力买家。销售渠道不仅仅包括发行人以及零售商,还包括推动交易的银行以及保险公司。卖家直接地面对一个设计上的问题,即为他们的产品做通信,分配以及销售上的最好协调混合。(汗颜,最后一句我再想想更好的翻译。)
供应链
——————纯手动翻译。看看咯。
为了达到目标市场,卖家用三种销售渠道。
通信渠道向目标买家发送并接收信息。他们包括报纸,杂志,收音机,电视,电子邮件,电话,广告栏,海报,广告传单,CD光盘,录音磁带,以及网络。此外,通信渠道还包括妆容以及服饰,和零售店的外观,以及其它许多的媒体。卖家正逐步增加对话频道(电子邮件以及免费热线)来平衡越来越多的个人独白会话频道(比如广告)。
卖家利用分配通路渠道来对使用者或者买家展示产品。有实体销售渠道以及服务维修渠道,其中包括仓库,运输车辆,以及各种不同的交易渠道如发行人、批发商和零售商。卖家还通过销售渠道来刺激潜力买家。销售渠道不仅仅包括发行人以及零售商,还包括推动交易的银行以及保险公司。卖家直接地面对一个设计上的问题,即为他们的产品做通信,分配以及销售上的最好协调混合。(汗颜,最后一句我再想想更好的翻译。)
供应链
——————纯手动翻译。看看咯。
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