Question

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随着我国人民生活水平的提高、经济条件的改善，高新技术电子产品与人们的距离越来越近，手机逐步成为大众消费品。大学生手机消费是一个充满活力和空间的市场，是手机产业面临激烈市场竞争所必须拓展的市场之一。本文结合消费者行为学的相关理论，采用问卷调查的形式，通过对大学生手机消费行为的研究，分析了目前大学生手机消费行为的主要特征及影响因素，为手机产业制定有效的市场营销策略提供可靠的依据，提出发展大学生手机消费市场的建议。

Answer 1

Along with our country living standards' enhancement, current economic condition's improvement, the high technology and new technology electronic products and people's distance is getting more and more near, the handset becomes the populace consumable gradually. The university student handset expense is one vital and the spatial market, is the handset industry one which of markets must develop faced with the intense market competition. This article unifies the consumer behavior study correlation theories, uses the questionnaire survey the form, through to the university student handset consumer behavior's research, has analyzed the present university student handset consumer behavior chief feature and the influencing factor, provides the reliable basis for the handset industry formulation effective market marketing strategy, proposed that develops the university student handset consumer market suggestion.

Answer 2

Along with our country living standards' enhancement, current economic condition's improvement, the high technology and new technology electronic products and people's distance is getting more and more near, the handset becomes the populace consumable gradually. The university student handset expense is one vital and the spatial market, is the handset industry one which of markets must develop faced with the intense market competition. This article unifies the consumer behavior study correlation theories, uses the questionnaire survey the form, through to the university student handset consumer behavior's research, has analyzed the present university student handset consumer behavior chief feature and the influencing factor, provides the reliable basis for the handset industry formulation effective market marketing strategy, proposed that develops the university student handset consumer market 。