Question

求好心人帮忙翻译以下文献，非常感谢，希望可以语句通顺一些，最好不要是从翻译软件上直接复制下来的。

This functional definition positions the
headline in its appropriate role as a textual negotiator between the story and
its readers. It explains why the construction of a successful headline requires
an understanding of the readers—their state-of-knowledge, their beliefs and
expectations and their cognitive styles—no less than it requires an
understanding of the story. It reduces the differences between the different
subtypes of headlines mentioned above to a matter of tactical choice: As we
shall see, all the different subtypes target the same functional goal, that of
relevance optimization, although they do it in different ways.

The literature on newspaper headlines
covers a wide range of theoretical and empirical topics, all the way from the
grammar of English headlines to the effects of headlines on news comprehension
and recall.Surprisingly, however, the literature dealing directly with the
communicative function of headlines is rather sparse. I will review it in the
next section. In Section 3, I will briefly introduce Sperber and Wilson’s
theory, and then develop the notion of relevance optimization. In Section 4, I will
apply the notion of relevance optimization to newspaper headlines. In Section
5, I will present the results of an empirical study conducted in the news-desk
of the Israeli national newspaper Ma’ariv, where I followed the process of
headline production from close range. I will show that the set of intuitive
professional imperatives, shared by news-editors and copy-editors, which
dictates the choice of headlines for specific stories, can naturally be reduced
to one meta-imperative: Make the headline such that it renders the story
optimally-relevant for the readers. In Section 6, I will apply the
relevance-based conception to the analysis of tabloid headlines. In Section 7,
I will deal with the role of the reader in this framework, and show that my relevance-based
theory explains some of the more intriguing behavioral patterns manifested by
newspaper readers—especially the fact that many skilled readers spend most of
their reading time scanning the headlines rather than reading the stories. In
the concluding section, I will sketch some of the larger-scale implications of
my theory, and suggest some directions for further research.

Answer 1

此功能定义
标题作为文本的谈判者之间的故事，
它的读者，在其适当的角色定位。建设一个成功的标题解释了为什么需要
了解的读者，他们的知识，他们的信念和
期望与他们的认知风格不低于它需要一个
对故事的理解。减少
的标题上面提到的战术选择的问题的不同亚型之间的差异：正如我们
将要看到的，所有的不同亚型的目标是相同的功能目标，
相关的优化，虽然他们这样做的文献以不同的方式。报纸的头条新闻，涵盖了广泛的理论和实证的话题，一路从语法的英语头条头条的新闻理解和recall.Surprisingly，然而，文学直接打交道的交际功能的头条新闻是相当稀疏的影响。我会检讨在下一节。在第3节中，我将简要地介绍Sperber和Wilson的理论，然后制定相关优化的概念。在第4节中，我将申请相关优化的概念，以报纸的头条新闻。在第5章中，我会介绍以色列的全国性报纸“晚报”，我跟着标题制作的过程中，从近距离的新闻台进行的实证研究的结果。我将展示一套直观的专业必要性，共享的新闻编辑和复制，编辑，这决定了选择的标题为特定的故事，自然可以减少一元势在必行：这样的标题，它呈现的故事最佳为读者有关。在第6条中，我公司将申请相关概念分析小报头条。在第7节中，我会处理读者在这个框架中的作用，并表明我的相关理论解释了一些更耐人寻味的行为模式表现为报纸的读者，尤其是一个事实，即许多熟练的读者花费大多数他们的阅读时间扫描的头条新闻，而不是读故事。在最后一节中，我将勾勒我的理论的一些较大规模的影响，并提出了一些方向，为进一步研究。