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III阅读理解Theoftencriticizedchildoftheindustrialage,advertising,hasgrownassocietieshaveb...
III阅读理解
The often criticized child of the industrial age, advertising, has grown as societies have become more industrialized and, therefore, more commercialized. No modern industry or company can survive without advertising; it is the vital link between the producer and the customer. If advertising were abolished, as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.
Most people think of television as an inexpensive source of entertainment. Television’s primary purposes, however, is not to provide an entertainment service; except for government-owned networks, it exists in order to promote production for companies. Unless the television industry received income from advertising, watching television would be at least as expensive as going to the movie.
Like television, many magazines and newspapers exist primarily to sell products. In some cases, the stories, pictures, and editorials simply attract people to buy a particular publication. Once a person begins to read, there is no escaping the advertising.
Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyer to choose one product over another. It also informs people of new products that are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires that prevent skidding on wet pavement.
Advertising does not usually increase the total number of products sold; it does help determine which company sells more of which products. Its main function is to relay news from the manufacturer to the consumer. Since this is a necessary service, advertising will remain a part of people’s everyday lives and a part of every company’s budget.
3. According to the passage, the main purpose of television industry is ____.
a. to make money from customers
b. to advertise for companies
c. to provide entertainment service
d. to persuade people to buy new types of television
4. The main function of advertising is ____.
a. promoting products for companies
b. informing public of new products
c. influence buyers
d. all of the above 展开
The often criticized child of the industrial age, advertising, has grown as societies have become more industrialized and, therefore, more commercialized. No modern industry or company can survive without advertising; it is the vital link between the producer and the customer. If advertising were abolished, as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.
Most people think of television as an inexpensive source of entertainment. Television’s primary purposes, however, is not to provide an entertainment service; except for government-owned networks, it exists in order to promote production for companies. Unless the television industry received income from advertising, watching television would be at least as expensive as going to the movie.
Like television, many magazines and newspapers exist primarily to sell products. In some cases, the stories, pictures, and editorials simply attract people to buy a particular publication. Once a person begins to read, there is no escaping the advertising.
Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyer to choose one product over another. It also informs people of new products that are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires that prevent skidding on wet pavement.
Advertising does not usually increase the total number of products sold; it does help determine which company sells more of which products. Its main function is to relay news from the manufacturer to the consumer. Since this is a necessary service, advertising will remain a part of people’s everyday lives and a part of every company’s budget.
3. According to the passage, the main purpose of television industry is ____.
a. to make money from customers
b. to advertise for companies
c. to provide entertainment service
d. to persuade people to buy new types of television
4. The main function of advertising is ____.
a. promoting products for companies
b. informing public of new products
c. influence buyers
d. all of the above 展开
1个回答
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3B 4A 答案中这几项都是，但最主要的是A Its main function is to relay news from the manufacturer to the consumer. 仅供参考
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