一小段英语短文的翻译----------------高手帮忙333

(1)Sparrowisafast-foodchainwith200restaurants.Someyearsago,thegrouptowhichSparrowbelo... (1)Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

(2)Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
(3)Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
请标准翻译第(3)段,不要机器翻译,谢谢
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爽朗的htg123
2013-09-28 · TA获得超过1473个赞
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皮尔森面对嘉宾快餐连锁店的未来会有一场硬仗要打。连锁店的业主同意把嘉宾快餐连锁店更名为马茜餐馆。皮尔森不同意这种做法,提出做一个广告宣传设计以说服顾客们相信重返嘉宾快餐是个不错的选择。这种试图在餐饮公司与消费者之间建立积极关系的尝试在当时是新颖的。皮尔森坚信快餐店数量的多寡是决定企业成功的关键,顾客的消费能力则是其次的。最终,业主欣然接受了皮尔森的主意。
mjbackstreet
2013-09-28 · TA获得超过490个赞
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皮尔森面临争夺未来的麻雀品牌。该连锁店的老板现在喜欢麻雀的餐馆重塑作为玛西。皮尔森反对,主张一个广告宣传活动旨在说服客户,参拜麻雀餐馆也有趣。这样的尝试建立一个正面的关系公司和公众是不寻常的时间。皮尔森坚信数字是成功的关键,而不是客户的加速功率。最后,业主接受了他的想法。
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