急!!!英语翻译高手请进.帮帮啊,同志们!!
Isyouradbeinglimitedinitsimpactbycompetionfromotheradsrunbyyourowncompany?Ifyouareamu...
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”。A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo。It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week 。These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages 展开
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages 展开
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楼主:他的主要意思是说,你的广告对手越多,宣传自己频率较高,那么印象越深刻。
您的广告由于与其他广告的竞争影响力变的有限了吗?如果你的是一个多产品、多品牌的公司,回答几乎毫无疑问是“是的”。丰田汽车击败了其他诸如福特,GM,尼桑,BMV或沃尔沃等汽车的广告。在同一周内丰田自己与所有广告竞争,尽管不很明显但这却是事实。这也是唤起消费者注意力和记忆的竞争。
高接触型商业广告紧盯观众,不如那些低接触型广告受制于这一效应。这是因为,高接触情况下消费者自发地用这种方法处理信息(指大脑中的印象),并且能够克服自己的健忘。也就是说,它以十分谨慎的方式使其接受并期望(消费者)将来有记忆起来的需要。高接触信息,观众期望将来能用到这些信息,不象低接触的信息。
您的广告由于与其他广告的竞争影响力变的有限了吗?如果你的是一个多产品、多品牌的公司,回答几乎毫无疑问是“是的”。丰田汽车击败了其他诸如福特,GM,尼桑,BMV或沃尔沃等汽车的广告。在同一周内丰田自己与所有广告竞争,尽管不很明显但这却是事实。这也是唤起消费者注意力和记忆的竞争。
高接触型商业广告紧盯观众,不如那些低接触型广告受制于这一效应。这是因为,高接触情况下消费者自发地用这种方法处理信息(指大脑中的印象),并且能够克服自己的健忘。也就是说,它以十分谨慎的方式使其接受并期望(消费者)将来有记忆起来的需要。高接触信息,观众期望将来能用到这些信息,不象低接触的信息。
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这是英语么。。。。。。。。。
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厉害~~~~~
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toyota怎么了?
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