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SWOTAnalysisWal-Mart.Strengths.Wal-Martisapowerfulretailbrand.Ithasareputationforvalu... SWOT Analysis Wal-Mart.
Strengths.
Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.
Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).
The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.
A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.
Weaknesses.
Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.
Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.
The company is global, but has has a presence in relatively few countries Worldwide.
Opportunities.
To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.
The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites.
Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.
Threats.
Being number one means that you are the target of competition, locally and globally.
Being a global retailer means that you are exposed to political problems in the countries that you operate in.
The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.
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pingkingni
2008-10-01
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读书的人分析沃尔玛。

长处。

沃尔玛是一个功能强大的零售品牌。它的声誉物有所值,方便性和广泛的产品在同一个商店。

沃尔玛大幅度增加,近些年来,并经历了全球扩张(例如,它收购了英国的零售商阿斯达) 。

该公司的核心竞争力涉及其使用信息技术,以支持其国际物流体系。例如,它可以看到个别产品的效能全国范围内,商店的店,一目了然。它还支持沃尔玛的高效率的采购。

集中战略是在人力资源管理和发展。人关键是沃尔玛的业务和IT投资的时间和金钱在人才培养,并留住他们一个发展中国家。

弱点。

沃尔玛是世界上最大的食品零售商和控制自己的帝国,尽管其科技优势,可以让弱者在一些地区由于巨大跨度的控制。

由于沃尔玛出售的产品在许多行业(如服装,食品,或固定) ,它可能没有足够的灵活性,它的一些重点更加突出的竞争对手。

该公司是全球性的,但已在相对较少的国家和地区。

机会。

接管,合并,或组成战略联盟,与其他全球各地的零售商,侧重于具体的市场,如欧洲或大中国地区。

这些商店目前只有贸易的数量相对较少的国家。因此,有巨大的机会为未来的业务在扩大消费市场,如中国和印度。

新的地点,类型和存储提供沃尔玛的机会,利用市场的发展。他们多元化的大型超级中心,对当地和商场为基础的网站。

机遇存在着沃尔玛将继续其目前的战略大,超级中心。

威胁。

正在人数的手段之一,你的目标是竞争,本地及全球性。

作为一个全球性的零售商意味着你是博览会
眭默邛晨濡
2019-06-25 · TA获得超过3423个赞
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改过了,大约数了下好像是105个词左右。
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