Question

谁来帮我翻译下，在线等！！谢谢了。

巴黎欧莱雅进入中国市场至今，以其与众不同的优雅品牌形象，加上全球顶尖演员、模特的热情演绎，向公众充分展示了“巴黎欧莱雅，你值得拥有”的理念。目前已在全国近百个大中城市的百货商店及超市设立了近400个形象专柜，并配有专业美容顾问为广大中国女性提供全面的护肤、彩妆、染发定型等相关服务，深受消费者青睐。回顾上述成功业绩，关键取决于欧莱雅公司独特的市场细分策略。
首先，公司从产品的使用对象进行市场细分，主要分成普通消费者用化妆品、专业使用的化妆品，其中，专业使用的化妆品主要是指美容院等专业经营场所所使用的产品。

其次，公司将化妆产品的品种进行细分，如彩妆、护肤、染发护发等，同时，对每一品种按照化妆部位、颜色等再进一步细分，如按照人体部位不同将彩妆分为口红、眼膏、睫毛膏等；再就口红而言，进一步按照颜色细分为粉红、大红、无色等，此外，还按照口红性质差异将其分为保湿型、明亮型、滋润型等。如此步步细分，光美宝莲口红就达到150多种，而且基本保持每1-2个月就向市场推出新的款式，从而将化妆品的品种细分几乎推向极限地步。

然后，按照中国地域广阔特征，鉴于南北、东西地区气候、习俗、文化等的不同，人们对化妆品的偏好具有明显的差异。如南方由于气温高，人们一般比较少做白日装或者喜欢使用清淡的装饰，因此较倾向于淡装；而北方由于气候干燥以及文化习俗的缘故，一般都比较喜欢浓装。同样东西地区由于经济、观念、气候等的缘故，人们对化妆品也有不同的要求。所以欧莱雅集团敏锐地意识到了这一点，按照地区推出不同的主打产品。

Answer 1

L'Oreal Paris to enter the Chinese market so far, with its distinctive and elegant brand image, together with the world's top actors, models interpretation of the enthusiasm, displayed to the public, "the Paris L'Oreal, you have a worthwhile". At present, the country has nearly 100 large and medium-sized cities, department stores and supermarkets to set up a special counter to the image of nearly 400, with a professional beauty consultant for the overwhelming majority of Chinese women provide a full range of skin care, color cosmetics, hair type, and other related services, deep By consumers. Recalling the success of the above-mentioned results, depends on the company L'Oreal unique market segmentation strategy.
First of all, from the use of products targeted for market segmentation, is divided into ordinary consumers to use cosmetics, use of professional cosmetics, professional cosmetics used mainly refers to the professional beauty salon, and other establishments used by the product.

Second, the company will make products for sub-species, such as color cosmetics, skin care, hair conditioner, and so on, at the same time, each of the species in accordance with the make-up position, color, and so a further breakdown, such as human body parts in accordance with different color will be Into lipstick, eye, eyelashes Gaodeng; lipstick on again, according to the further broken down into the color pink, red, colorless and so on, In addition, in accordance with the nature of the differences in lipstick divided into moisture-bright type, moisture Type and so on. So broken down step by step, light Maybelline lipstick reached more than 150 kinds, and each remained 1-2 months to market new models, which will be sub-varieties of cosmetic products reached almost to the limit.

Then, according to the vast Chinese characteristics, in view of the North and South, East and West regional climate, customs, and cultural differences, people have a clear preference for the cosmetic differences. If the South because of high temperatures, people generally do less sun like the use of equipment or decorative light and therefore more inclined to light equipment; and the North due to the dry climate, as well as cultural practices because of the generally prefer thick loaded. The same things because of the economic area, concepts, such as climate factors, the people's cosmetics are also different. So L'Oreal Group is acutely aware of this, according to the different regions of the main product.