Question

急求一篇英文小文章

topic是关于企业的creativity，文章要比较短小精悍，选取一个公司作为案例的那种，用于外教课的讨论

Answer 1

Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing between creativity or business. I disagree.

Creativity has always been an important business skill, but in this turbulent economy it is essential. The rules of the game change constantly now. The pundits can’t decide whether to celebrate or begin mourning our economic future. We are on new and shifting ground with no clear path and no one to show us the way. The current economic realities have placed us all beyond what is known. The only way to meet this challenge of operating in this unknown terrain is to make it up as we go. It follows then, that building a creatively agile company will not only help you survive but give you a powerful competitive advantage.

Creativity is not just the domain of a talented few. We are all creative. It is highly likely that your creativity has been diminished by social norms and life experience, but it can be fostered and revived. You may not even think you are creative, but that is not true. Creativity is our birth right, it is part of what makes us human.

Like any new skill you want to learn, becoming more creative takes time and effort. If you want to become more creative and establish a creative business culture, you will need to become familiar with the business literature about creativity, learn about the creative process, maybe hire some consultants, look at other companies and their experiences and, of course, make it up as you go. The payoff is a company that is vibrant, easier with the constancy of change, has the commitment of an energized workforce and a greater chance of being successful.

The following techniques are offered to get you started by experiencing first hand the power of consciously evoking your creativity. However, building a creative business takes more than using some techniques now and then. Creativity must become part of your culture, how you interact with and see the world and how you relate to each other.

When you’re having trouble coming up with a fresh approach or need some new ideas, the following two very simple exercises may intrigue you enough to explore creativity further.

When using techniques, let your mind free associate and don’t bring in judgment until you are finished generating ideas. Judgment is reactive to what exists and is a very different process from generating ideas. Judging too soon is one of the most common ways to shut down your creativity.

I believe the lack of creativity is slowly killing business. It’s what’s driving everything to a commodity price-driven market. Without creative thinking how will the engineering team discover the next breakthrough product? How will the marketing team break out and stand above a crowded market place. Creativity isn’t solely the realm of designers and ad agencies.

Creativity isn’t just associated with art. It does not equal wild and crazy. It doesn’t equal foolishness. When you hear “out of the box thinking”; that’s the call to creativity. It’s coming up with a new approach. It’s daring to think differently. After all, isn’t that what we’re paid to do? If everyone has the same view, the same ideas, the same approach, the same results then why are all of us still here?

To succeed in business is to be creative in your role. Growth in business demands creativity. It is what will separate you from the competition. As humans we’re trained to only notice what’s different in our environment, in other words, being different is the best way to raise awareness.

The lack of creativity across the board is hurting your brand. It’s hurting your profitability. It’s hurting your employees. Creativity isn’t a special gift - we’re all born with it. It never leaves, it’s just hiding. Look for ways you can let the two year old inside come out and play.

Answer 2

不好意思，帮不了你，但让你问题空着实在难看，希望你成功

Answer 3

分确实够高 不过要有人正好写到才行。。。。

Answer 4

JavaServer
Pages
(JSP)
is
a
Java
technology
that
allows
software
developers
to
dynamically
generate
HTML,
XML
or
other
types
of
documents
in
response
to
a
Web
client
request.
The
technology
allows
Java
code
and
certain
pre-defined
actions
to
be
embedded
into
static
content.The
JSP
syntax
adds
additional
XML-like
tags,
called
JSP
actions,
to
be
used
to
invoke
built-in
functionality.
Additionally,
the
technology
allows
for
the
creation
of
JSP
tag
libraries
that
act
as
extensions
to
the
standard
HTML
or
XML
tags.
Tag
libraries
provide
a
platform
independent
way
of
extending
the
capabilities
of
a
Web
server.JSPs
are
compiled
into
Java
Servlets
by
a
JSP
compiler.
A
JSP
compiler
may
generate
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servlet
in
Java
code
that
is
then
compiled
by
the
Java
compiler,
or
it
may
generate
byte
code
for
the
servlet
directly.
JSPs
can
also
be
interpreted
on-the-fly
reducing
the
time
taken
to
reload
changes.JSP
and
Servlets
Architecturally,
JSP
can
be
viewed
as
a
high-level
abstraction
of
servlets
that
is
implemented
as
an
extension
of
the
Servlet
2.1
API.
Both
servlets
and
JSPs
were
originally
developed
at
Sun
Microsystems.
Starting
with
version
1.2
of
the
JSP
specification,
JavaServer
Pages
have
been
developed
under
the
Java
Community
Process.
JSR
53
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both
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JSP
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Servlet
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specifications
and
JSR
152
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the
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2.0
specification.
As
of
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2006
the
JSP
2.1
specification
has
been
released
under
JSR
245
as
part
of
Java
EE