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ExecutiveSummaryABCconsidersitselftobeintheretailgiftmarket,althoughsomeconsumerspurc...
Executive Summary
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up.
Maintaining an average gross margin of 25 percent is very realistic. The projected rate of annual growth in sales is 25 percent.
The new venture
Access to manufactures and distribution channels
Controlling fixed and variable costs during the first two years
Company Summary
Company Owership
Several members of the board of directors also hold minority stock positions
Star-up Summary
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.
Products
Competitive Comparison
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.
Sourcing
The branch offices are responsible for marketing efforts.
Market Analysis Summary
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.
Floral collectors-same target as above, but with higher standards of quality.
Strategies and Implementation Summary
Marketing Strategy
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories. The purpose is to reach more customers while doing only minimal research.
Pricing Strategy
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.
Sales Strategy
Products will be distributed through retail stores and contracted wholesalers.
Management Summary
Organizational Structure
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.
Financial Analysis
Key Financial Indicators
Constant gross margins
Sales on credit
Net worth
Return on equity
Break-even Analysis
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1,200 units and close to $21,000.
Projected Profit and Loss
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods. 展开
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up.
Maintaining an average gross margin of 25 percent is very realistic. The projected rate of annual growth in sales is 25 percent.
The new venture
Access to manufactures and distribution channels
Controlling fixed and variable costs during the first two years
Company Summary
Company Owership
Several members of the board of directors also hold minority stock positions
Star-up Summary
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.
Products
Competitive Comparison
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.
Sourcing
The branch offices are responsible for marketing efforts.
Market Analysis Summary
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.
Floral collectors-same target as above, but with higher standards of quality.
Strategies and Implementation Summary
Marketing Strategy
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories. The purpose is to reach more customers while doing only minimal research.
Pricing Strategy
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.
Sales Strategy
Products will be distributed through retail stores and contracted wholesalers.
Management Summary
Organizational Structure
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.
Financial Analysis
Key Financial Indicators
Constant gross margins
Sales on credit
Net worth
Return on equity
Break-even Analysis
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1,200 units and close to $21,000.
Projected Profit and Loss
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods. 展开
19个回答
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内容提要
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up.对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
Maintaining an average gross margin of 25 percent is very realistic.保持平均毛利率为百分之二十五是非常现实的。 The projected rate of annual growth in sales is 25 percent.预计率每年销售增长是百分之二十五。
The new venture新的合资企业
Access to manufactures and distribution channels进入生产和分销渠道
Controlling fixed and variable costs during the first two years控制固定费用和可变费用在头两年
Company Summary公司概要
Company Owership公司Owership
Several members of the board of directors also hold minority stock positions几位成员的董事也有少数股票的立场
Star-up Summary星行动综述
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
Products产品
Competitive Comparison竞争比较
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
Sourcing搜寻
The branch offices are responsible for marketing efforts.该分公司负责营销方面的努力。
Market Analysis Summary市场分析总结
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
Floral collectors-same target as above, but with higher standards of quality.花卉收藏家，同时上述的目标，但具有较高的质量标准。
Strategies and Implementation Summary战略和执行摘要
Marketing Strategy营销策略
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories.美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。 The purpose is to reach more customers while doing only minimal research.这样做的目的是吸引更多客户，在做的只有很少的研究。
Pricing Strategy定价策略
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
Sales Strategy营销策略
Products will be distributed through retail stores and contracted wholesalers.产品将通过零售商店和承包批发商。
Management Summary管理综述
Organizational Structure组织结构
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.美国广播公司，公司将是一家合资企业根据监督董事会。
Financial Analysis财务分析
Key Financial Indicators主要财务指标
Constant gross margins恒毛利率
Sales on credit赊销
Net worth净资产
Return on equity股本回报率
Break-even Analysis盈亏平衡分析
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales.美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。 The break-even point is at just over 1,200 units and close to $21,000.在盈亏平衡点是刚刚超过1200辆，接近二万千美元。
Projected Profit and Loss预计盈利和亏损
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods.美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up.对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
Maintaining an average gross margin of 25 percent is very realistic.保持平均毛利率为百分之二十五是非常现实的。 The projected rate of annual growth in sales is 25 percent.预计率每年销售增长是百分之二十五。
The new venture新的合资企业
Access to manufactures and distribution channels进入生产和分销渠道
Controlling fixed and variable costs during the first two years控制固定费用和可变费用在头两年
Company Summary公司概要
Company Owership公司Owership
Several members of the board of directors also hold minority stock positions几位成员的董事也有少数股票的立场
Star-up Summary星行动综述
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
Products产品
Competitive Comparison竞争比较
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
Sourcing搜寻
The branch offices are responsible for marketing efforts.该分公司负责营销方面的努力。
Market Analysis Summary市场分析总结
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
Floral collectors-same target as above, but with higher standards of quality.花卉收藏家，同时上述的目标，但具有较高的质量标准。
Strategies and Implementation Summary战略和执行摘要
Marketing Strategy营销策略
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories.美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。 The purpose is to reach more customers while doing only minimal research.这样做的目的是吸引更多客户，在做的只有很少的研究。
Pricing Strategy定价策略
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
Sales Strategy营销策略
Products will be distributed through retail stores and contracted wholesalers.产品将通过零售商店和承包批发商。
Management Summary管理综述
Organizational Structure组织结构
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.美国广播公司，公司将是一家合资企业根据监督董事会。
Financial Analysis财务分析
Key Financial Indicators主要财务指标
Constant gross margins恒毛利率
Sales on credit赊销
Net worth净资产
Return on equity股本回报率
Break-even Analysis盈亏平衡分析
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales.美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。 The break-even point is at just over 1,200 units and close to $21,000.在盈亏平衡点是刚刚超过1200辆，接近二万千美元。
Projected Profit and Loss预计盈利和亏损
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods.美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
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好长啊！前面答复不少，有的是机译的，有的或不够专业，所以再重新翻译如下，楼主是七级高级经理，答复的优劣定有明鉴。
Executive Summary
内容提要
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
虽然有些顾客是为他们自己购买产品，但ABC公司还是把自己定位于礼品零售市场。
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.
这个贸易展是一个丝绸花和其它丝绸制品的供货商和购买者相互见面而建立业务关系和定下交易的平台。
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up. 在今后几年中，当设立了一些分公司时，该公司计划扩展到邮购目录直销领域，以及类似的目标市场。
Maintaining an average gross margin of 25 percent is very realistic. The projected rate of annual growth in sales is 25 percent.
维持25％的平均毛利率是非常现实的。在销售方面计划的年增长率为25％。
The new venture
新的冒险
Access to manufactures and distribution channels
进入制造和分销渠道
Controlling fixed and variable costs during the first two years
在头两年里控制固定的和变动的成本
Company Summary
公司概况
Company Owership
公司所有权
Several members of the board of directors also hold minority stock positions
好几位董事会成员都拥有少数股票的地位
Star-up Summary
开办的概况（这里star是否应为start？）
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.
这些主要由产品的成本以及在建立市场营销计划和在美国、日本和欧洲成立ABC公司第一批三个分销中心所相关的费用组成
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.
ABC公司还将在江苏省苏州市有一家工厂和一家零售店，它将起到批发商店和测试市场的双重作用。
Products
产品
Competitive Comparison
竞争的比较
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.
该产品的特点是其边缘有漂亮的刺绣，而如果这打算在美国生产的话，他的成本会大得多。
Sourcing
采购
The branch offices are responsible for marketing efforts.
该部门办公室负责市场营销的努力
Market Analysis Summary
市场分析概述
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.
礼品行业还在不断增长，应为由45－54岁为户主的家庭是礼品最大的购买群体。
Floral collectors-same target as above, but with higher standards of quality.
花收藏家－目标和上面的一样，但是有更高的品质标准。
Strategies and Implementation Summary
策略和实施的概述
Marketing Strategy
市场营销策略
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.
ABC公司正在给负责向礼品零售专卖店和目录邮购公司分销的销售代表订指标，
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories. The purpose is to reach more customers while doing only minimal research.
ABC公司还将向某些目录邮购商店发送样品，这些商店将负责获取丝绸花和其它丝绸附带产品的邮购订单。其目的是在只进行最少调查研究的同时获得更多的顾客
Pricing Strategy
定价的策略
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.
这些价格预计在今后三年内不会经历明显的变化，因为它们比竞争对手的价格低得多。
Sales Strategy
销售策略
Products will be distributed through retail stores and contracted wholesalers.
产品将通过零售商店和合同批发商分销。
Management Summary
管理概述
Organizational Structure
组织化的结构
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.
ABC公司将成为在董事会监督下的的一家合资公司。
Financial Analysis
财务分析
Key Financial Indicators
关键的财务指标
Constant gross margins
固定毛利率
Sales on credit
赊销
Net worth
财产净值
Return on equity
资产价值的回报
Break-even Analysis
盈亏分界（保本）分析
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1,200 units and close to $21,000.ABC公司的盈亏分界分析表明，该公司具有很强的成本－销售平衡。盈亏分界点是在刚刚超过1200单位处，接近21000美元。
Projected Profit and Loss
计划的利润和亏损（损益）
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods.除了同期内肯定的增长幅度外，ABC公司还计划2003年，以及进入2004和2005年的每个月的利润。
Executive Summary
内容提要
ABC considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
虽然有些顾客是为他们自己购买产品，但ABC公司还是把自己定位于礼品零售市场。
This trade show is where suppliers of silk flowers and other silk products and buyers meet to establish business relationships and strike a deal.
这个贸易展是一个丝绸花和其它丝绸制品的供货商和购买者相互见面而建立业务关系和定下交易的平台。
For the following year, the company plans to expand to direct mail catalogue sales, with a similar target market when the branches have been set up. 在今后几年中，当设立了一些分公司时，该公司计划扩展到邮购目录直销领域，以及类似的目标市场。
Maintaining an average gross margin of 25 percent is very realistic. The projected rate of annual growth in sales is 25 percent.
维持25％的平均毛利率是非常现实的。在销售方面计划的年增长率为25％。
The new venture
新的冒险
Access to manufactures and distribution channels
进入制造和分销渠道
Controlling fixed and variable costs during the first two years
在头两年里控制固定的和变动的成本
Company Summary
公司概况
Company Owership
公司所有权
Several members of the board of directors also hold minority stock positions
好几位董事会成员都拥有少数股票的地位
Star-up Summary
开办的概况（这里star是否应为start？）
These primarily consist of product costs and expenses associated with establishing a marketing program and ABC’s first three distribution centers in the United States, Japan, and Europe.
这些主要由产品的成本以及在建立市场营销计划和在美国、日本和欧洲成立ABC公司第一批三个分销中心所相关的费用组成
ABC company will also have a factory and a retail store in Suzhou, Jiangsu Province, which will serve as both an outlet and test market.
ABC公司还将在江苏省苏州市有一家工厂和一家零售店，它将起到批发商店和测试市场的双重作用。
Products
产品
Competitive Comparison
竞争的比较
The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.
该产品的特点是其边缘有漂亮的刺绣，而如果这打算在美国生产的话，他的成本会大得多。
Sourcing
采购
The branch offices are responsible for marketing efforts.
该部门办公室负责市场营销的努力
Market Analysis Summary
市场分析概述
The gift industry is also growing, as households headed by 45-to 54-year-olds are the biggest gift purchasers.
礼品行业还在不断增长，应为由45－54岁为户主的家庭是礼品最大的购买群体。
Floral collectors-same target as above, but with higher standards of quality.
花收藏家－目标和上面的一样，但是有更高的品质标准。
Strategies and Implementation Summary
策略和实施的概述
Marketing Strategy
市场营销策略
ABC company is targeting sales reps that distribute to exclusive gift retail stores and mail-order catalogue companies.
ABC公司正在给负责向礼品零售专卖店和目录邮购公司分销的销售代表订指标，
ABC will also send some samples to some catalogue stores, who take mail orders for silk flowers and other silk accessories. The purpose is to reach more customers while doing only minimal research.
ABC公司还将向某些目录邮购商店发送样品，这些商店将负责获取丝绸花和其它丝绸附带产品的邮购订单。其目的是在只进行最少调查研究的同时获得更多的顾客
Pricing Strategy
定价的策略
These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors.
这些价格预计在今后三年内不会经历明显的变化，因为它们比竞争对手的价格低得多。
Sales Strategy
销售策略
Products will be distributed through retail stores and contracted wholesalers.
产品将通过零售商店和合同批发商分销。
Management Summary
管理概述
Organizational Structure
组织化的结构
ABC, Inc. will be a joint venture under the supervision of the Board of Directors.
ABC公司将成为在董事会监督下的的一家合资公司。
Financial Analysis
财务分析
Key Financial Indicators
关键的财务指标
Constant gross margins
固定毛利率
Sales on credit
赊销
Net worth
财产净值
Return on equity
资产价值的回报
Break-even Analysis
盈亏分界（保本）分析
ABC’s break –even analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1,200 units and close to $21,000.ABC公司的盈亏分界分析表明，该公司具有很强的成本－销售平衡。盈亏分界点是在刚刚超过1200单位处，接近21000美元。
Projected Profit and Loss
计划的利润和亏损（损益）
ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods.除了同期内肯定的增长幅度外，ABC公司还计划2003年，以及进入2004和2005年的每个月的利润。
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虽然一些消费者购买自己产品,Executive概要美国广播公司认为它自己是在零售礼物市场中. 这业内展览是丝绸花和其它丝绸产品和购买者的供应者在那里碰头建立生意关系和产生一交易. 在下列的年中,当分枝已经被竖起的时候,公司计划扩展到有一个相似目标市场的直接邮件目录销售. 保持一百分之25的平均毛利是非常现实.在销售中年度增长率成长的预测速度是百分之25. 新事物冒险 到制造业和散发的通路在某种路线上移动 控制手段确定和在最初的两年可变成本 公司概要公司Owership几个成员董事会的也这些随着主要由产品costs和 expenses构成结合的建立一营销程序和ABC’s前三散发着力点少数民族股票阵地星-向上的移动概要集中在美国日本和欧洲. 美国广播公司公司将在将当一和试验市场出口和用的苏州,江苏省也有一家工厂和一个零售商店. Products竞争性比较如果它将是在美国States生产,产品特征是在它的将花费多得多的边缘美丽刺绣. Sourcing分支是负责销售努力的. 市场分析概要礼物工业正当45-to 54-year-olds在前列的家庭是最大礼物购买人时,也发展. 花的收集者-在上方的但是随着更高standards的品质同一目标阿斯. 对策和工具概要营销对策美国广播公司公司存在,目标是销售棱纹平布其去独占礼物零售商店和邮购分发的为公司编目. 美国广播公司将也把一些样品寄给一些为邮购次序拿为丝绸花和其它丝绸附件的目录商店.同时做仅仅极小研究,目的是要达到更多客户. 问Strat的价格egy These prices are not expected to experience significant change over the next three years, because they are much lower than those of the competitors. Sales Strategy Products will be distributed through retail stores and contracted wholesalers. Management Summary Organizational Structure ABC, Inc. will be a joint venture under the supervision of the Board of Directors. Financial Analysis Key Financial Indicators Constant gross margins Sales on credit Net worth Return on equity Break-even Analysis ABC’s break ?Ceven analysis indicates that the firm has a strong balance of costs and sales. The break-even point is at just over 1,200 units and close to $21,000. Projected Profit and Loss ABC, Inc. projects profits for every month of 2003 and into both 2004 and 2005, in addition to positive growth margins for the same time periods.
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内容提要
美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
保持平均毛利率为百分之二十五是非常现实的。预计率每年销售增长是百分之二十五。
新的合资企业
进入生产和分销渠道
控制固定费用和可变费用在头两年
公司概要
公司Owership
几位成员的董事也有少数股票的立场
星行动综述
这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
产品
竞争比较
该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
搜寻
该分公司负责营销方面的努力。
市场分析总结
礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
花卉收藏家，同时上述的目标，但具有较高的质量标准。
战略和执行摘要
营销策略
美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。这样做的目的是吸引更多客户，在做的只有很少的研究。
定价策略
这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
营销策略
产品将通过零售商店和承包批发商。
管理综述
组织结构
美国广播公司，公司将是一家合资企业的监督下董事会。
财务分析
主要财务指标
恒毛利率
赊销
净资产
股本回报率
盈亏平衡分析
美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。在盈亏平衡点是刚刚超过1200辆，接近二万千美元。
预计盈利和亏损
美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
保持平均毛利率为百分之二十五是非常现实的。预计率每年销售增长是百分之二十五。
新的合资企业
进入生产和分销渠道
控制固定费用和可变费用在头两年
公司概要
公司Owership
几位成员的董事也有少数股票的立场
星行动综述
这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
产品
竞争比较
该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
搜寻
该分公司负责营销方面的努力。
市场分析总结
礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
花卉收藏家，同时上述的目标，但具有较高的质量标准。
战略和执行摘要
营销策略
美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。这样做的目的是吸引更多客户，在做的只有很少的研究。
定价策略
这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
营销策略
产品将通过零售商店和承包批发商。
管理综述
组织结构
美国广播公司，公司将是一家合资企业的监督下董事会。
财务分析
主要财务指标
恒毛利率
赊销
净资产
股本回报率
盈亏平衡分析
美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。在盈亏平衡点是刚刚超过1200辆，接近二万千美元。
预计盈利和亏损
美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
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评论
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你对这个回答的评价是？
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内容提要
美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
保持平均毛利率为百分之二十五是非常现实的。预计率每年销售增长是百分之二十五。
新的合资企业
进入生产和分销渠道
控制固定费用和可变费用在头两年
公司概要
公司Owership
几位成员的董事也有少数股票的立场
星行动综述
这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
产品
竞争比较
该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
搜寻
该分公司负责营销方面的努力。
市场分析总结
礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
花卉收藏家，同时上述的目标，但具有较高的质量标准。
战略和执行摘要
营销策略
美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。这样做的目的是吸引更多客户，在做的只有很少的研究。
定价策略
这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
营销策略
产品将通过零售商店和承包批发商。
管理综述
组织结构
美国广播公司，公司将是一家合资企业的监督下董事会。
财务分析
主要财务指标
恒毛利率
赊销
净资产
股本回报率
盈亏平衡分析
美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。在盈亏平衡点是刚刚超过1200辆，接近二万一千美元。
预计盈利和亏损
美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
美国广播公司认为自己是在零售商品市场，但也有一些消费者购买产品的本身。
这种贸易展是供应商的丝绸花朵和其他丝绸产品，并满足买家建立业务关系，并达成协议。
对于一年后，该公司计划扩大到直接邮购目录销售，类似的目标市场时，分行已经设立。
保持平均毛利率为百分之二十五是非常现实的。预计率每年销售增长是百分之二十五。
新的合资企业
进入生产和分销渠道
控制固定费用和可变费用在头两年
公司概要
公司Owership
几位成员的董事也有少数股票的立场
星行动综述
这些主要是产品成本和费用有关建立一个营销计划和美国广播公司的前三个配送中心在美国，日本和欧洲。
美国公司也将有一个工厂和零售商店在苏州，江苏省，它将作为一个渠道和测试市场。
产品
竞争比较
该产品具有美丽的刺绣在其边缘，这将花费更多的如果要产于美国。
搜寻
该分公司负责营销方面的努力。
市场分析总结
礼品行业也不断增加，作为一家之主的家庭的45至54岁儿童是最大的礼物购买。
花卉收藏家，同时上述的目标，但具有较高的质量标准。
战略和执行摘要
营销策略
美国广播公司公司的目标是销售代表分发独家礼品零售商店和邮购目录公司。
美国广播公司也将派出一些样品的一些目录商店，谁采取邮购丝绸花和其他丝绸配件。这样做的目的是吸引更多客户，在做的只有很少的研究。
定价策略
这些价格预计不会显着变化的经验在未来三年内，因为他们是远远低于竞争对手。
营销策略
产品将通过零售商店和承包批发商。
管理综述
组织结构
美国广播公司，公司将是一家合资企业的监督下董事会。
财务分析
主要财务指标
恒毛利率
赊销
净资产
股本回报率
盈亏平衡分析
美国广播公司的盈亏平衡分析表明，该公司拥有强大的平衡成本和销售。在盈亏平衡点是刚刚超过1200辆，接近二万一千美元。
预计盈利和亏损
美国广播公司，项目公司的利润每个月2003年和到2004年和2005年，除了积极的增长幅度为同一时间。
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