英语阅读理解

Theproducersofinstantcoffeefoundtheirproductstronglyresistedinthemarketplacesdespitet... The producers of instant coffee found their product strongly resisted in the market places despite their product's obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producer suspected that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade.
Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specifieD. The seventh item, in fifth place on both lists, read “one pound Maxwell House coffee" on the list and “Nescafe instant coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in the other group of the same size. The women were asked to study their list and then to describe, as far as they could, the kind of woman (“personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was probably not a good wife. No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
6. In the opinion of instant coffee producers, ________.
A. people should buy regular coffee
B. regular coffee is superior to instant coffee
C. instant coffee should have a good market because of its obvious advantages
D. the advertising expenditure for regular coffee is very great
7. In this instance, the purpose of motivation study was to discover ___________.
A. why there were deeper reasons
B. why instant coffee did not taste good
C. why regular coffee was successful
D. the reason why people resisted instant coffee
8. The list on which “Nescafe instant coffee" was written as an item was given to a group consisting of _______.
A. 7 people
B. 7 women
C. 14 people
D. 50 women
9. On the result of this test, the producers of instant coffee probably would advertise on TV to show a _______.
A. lazy wife drinking instant coffee
B. stupid wife using instant coffee
C. hard-working woman drinking instant coffee
D. good wife using regular coffee
10. Which of the following can be inferred from the passage?
A. It is reasonable for people to resist instant coffee.
B. People pay little attention to advertising.
C. Advertising does not always assure favorable sales results.
D. Regular coffee has better taste than instant coffee.
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推荐于2018-04-29 · TA获得超过9470个赞
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6---10 C D D C B
6.分析与解答:从第1段第1句可得出答案为C)。此句为虚拟语气结构。
  7.分析与解答:从第1段尤其是第1句和最后两句可知答案为D)。
  8.分析与解答:从第2段第4句可知答案为D)。
  9.分析与解答:因为“动机调查”显示人们不买“即冲咖啡”的原因是它暗示了女主人的懒惰lazy,所以为提高销量,生产商必定要排除这种副面暗示,故答案为C)。
  10.分析与解答:本题考察对文章的推断。结合全文,尤其是从第1段中可推出答案B)。而A)、C)、D)都过于绝对,所以不正确。
九悦本溪儿
2019-09-20 · TA获得超过1233个赞
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太简单了。
译文:
早上好,同学们。我叫李华,是你们的英语老师。这是吉姆.格林,名吉姆,姓格林。噢,你是玛丽。很高兴见到你,请坐。
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鲍盼詹素昕
2020-03-13 · TA获得超过1052个赞
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36C以下什么问题是李华没有提到的?
37A请问it指代什么,答案就在同一句句子上
38C关键句在第二封信倒数第二句;问题是如果你想和杰瑞旅行,如何联系
39D什么样的人会加入杰瑞的队伍?其实看38题,就可以找到关键词travel
40C第二封信的目的,找一个一同出游的人。
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潮鸣丰逸馨
2019-01-16 · TA获得超过1248个赞
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早上好,class.my叫李华。i'myour英语教师。这是吉姆格林。他的名字是jim.his姓是绿色。哦,你是玛丽。很高兴认识你。请坐下。
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吉鲲雷长文
2019-04-19 · TA获得超过1213个赞
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同学们好,我是李华,你们的英文老师,这位是吉姆格林,姓格林名吉姆,哦,你是玛丽,见到你真高兴,请坐。
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