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摘要伴随广告的发展,对广告设计的要求也更加严格。色彩、图形、文字是广告的三大语言,而色彩是一个重要元素。色彩的视觉冲击力最强,利用色彩从而引起消费者的注意力,一项调查表明... 摘 要

伴随广告的发展,对广告设计的要求也更加严格。色彩、图形、文字是广告的三大语言,而色彩是一个重要元素。色彩的视觉冲击力最强,利用色彩从而引起消费者的注意力,一项调查表明,在以下的商品中,色彩对商品的影响分别是:食品52%、药品12.2%、化妆品29.3%、服装38.6%、机械17.2%,这表明商品的色彩在人们的潜意识中具有一定的诱导性,可见,色彩对广告起者很重要的作用。……

关键词:广告色彩 广告色彩的应用
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淦季W1
2008-11-06 · TA获得超过860个赞
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Abstract

Accompanied by the development of advertising, advertising design requirements more Color, graphics, text ads are the three major languages, and the color is an important element. Color of the most l visual impact, color in order to rise to the attention of consumers, a survey showed that the following goods, the color of the products affected are: 52% of food, medicines 12.2 percent, cosmetics 29.3 38.6 percent, machinery 17.2 percent, indicating that the color of goods in people's subconscious with a certain degree of induced, can be seen on color ads are starting a very important role. ... ...

Key words: color ad color ad application
1楼的是机器翻译的。
panjun6275
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Abstract

Accompanied by the development of advertising, advertising design requirements more stringent. Color, graphics, text ads are the three major languages, and the color is an important element. Color of the most powerful visual impact, use of color in order to rise to the attention of consumers, a survey showed that the following goods, the color of the products affected are: 52% of food, medicines 12.2 percent, cosmetics 29.3 percent, clothing 38.6 percent, machinery 17.2 percent, indicating that the color of goods in people's subconscious with a certain degree of induced, can be seen on color ads are starting a very important role. ... ...

Key words: color ad color ad application
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abstraction
With the development of the advertisement,the judgment of the designing is more and more strict.Color,picture,and the words is the three language of ad,and the color is a important one.The visual impulse of the color is the strongest.We usually attract comsumer's attention by the color.One investigation shows that the influence of the color in the following commoditys is :food 52%, drags 12.2%, cosmetics 29.3%, Clothing 38.6%、Machinery 17.2%。It means that the color of the commodity has some inductivity in human's subconscious .
so ,color is very important to advertiser.
Key words: the color of ad, the usage of ad color
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