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根据中国连锁经营协会的统计,截止到2004年,目前我国已有超过2100个特许经营体系,特许经营企业数量居全球之首。近8.2万个特许加盟店,从业者达200万人,覆盖50多个... 根据中国连锁经营协会的统计,截止到2004年,目前我国已有超过2100 个特许经营体系,特许经营企业数量居全球之首。近 8.2万个特许加盟店,从业者达 200 万人,覆盖50多个行业及业态,特许加盟产业正以每年50-60%的速度增长。特许经营已成为各行业发展的重要载体。餐饮业作为特许经营中最典型的业态之一,其发展速度更加快速。特许经营究其本质实际上是企业与企业之间,不同的所有者之间基于共同经营所需要的产品、服务、技术等,开展合作、实现赢利而进行的一种分工协作的现代商业行为。我国的特许经营已经处于高速发展期,如何在这样的背景下充分利用特许经营带来的机遇,是每个餐饮特许经营企业所面临的重大课题。本文将研究特许经营的发展;中国餐饮业特许经营的环境分析;中国餐饮业特许经营的现状和存在的问题;中国餐饮业特许经营的战略选择。 展开
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According to the Chinese chain-like management association's statistics, the closure stab for 004 years, at present our country had surpasses 2,100 special permission managements system, the special permission management enterprise quantity occupies head of the global. The nearly 82,000 special permission alliances shop, being employed reaches 2 million people, covers more than 0 professions and industry condition, special permission alliance industry by every year 50-60% speed growth. The special permission management has become various professions development the important carrier. The dining industry took in special permission management most typical industry condition one, its development speed is faster. The special permission management investigates its essence is in fact between the enterprise and the enterprise, between the different owner based on manages the product, the service, the technology together which needs and so on, one kind of division of labor cooperation modern business dealing which the development cooperation, the realization profit carries on. Our country special permission management already was in high speed sends the exhibition period, how under such background fully the opportunity which brought using the special permission management, was important issue which each dining special permission management enterprise faced. This article will study the special permission management the development; Chinese dining industry special permission management environment analysis; Chinese dining industry special permission management present situation and existence question; Chinese dining industry special permission management strategic choice.
北京交大
2006-05-21
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