Question

两道英文简答题~~

Q1
Determine where in the product life cycle (introduction phase,growth phase,maturity phase,decline phase)you would place each of the following products and then prepare a marketing strategy for each product based on the recommendations in this section.
A cellular phone B TV and refrigerator C Automobile D computer
Q2
Discuss the four elements of a firm’s marketing mix(product产品,price价格,place分销,promotion促销).give several examples of how companies today have developed a marketing mix to compete in their industry.
是用英文回答 不是翻译 拜托。。

Answer 1

Q1:I'd like to place cellular phone in the growth phase, TV and refrigerator in the maturity phase,automobile in the introduction phase,and computer in the growth phase.First of all, as the cellular phone is a growing product,in this phase, the improvement of its quality should be concerned.New functions of the cellualr phone should be contrived.Besides,the price of this product should change according to the varying demands of customers.What's more, the advertising should increase to build brand prference.Then TV and refrigerator is in the maturity phase, at this time,the market is under a competitive condition. Therefore the policy of possible price reductions should be applied in response to competition. Being honest to the consumers and providing a good service will establish the loyalty of consumers.Let's see the automobile.It is newly introduced to a market,so the price of it may maintain high.Advertising is very important in building brand awareness at this time. Trying to convincing potential resellers to carry the product.(最后一个跟第一个差不多,楼主你自己写写看吧)
Q2:Today'companies are now applying the market mix in their marketing plan very frequently. In order to keep the advantages of their products in competeing in the industry,the companies may take some measures. For the product itsself, the quality should always be guaranteed,or have some advantage over the other similar porducts.As to the distrbution of the store, the type of target consumers should be concerned in this case.Besides, the sales call is essential.There are many ways to do the promotion of the product,such as advertising, free samples,money-off-promotion and so on. With regard to the price,it should be reasonable which can be accepted by the consumers.

Answer 2

第一季度
在确定产品生命周期（引入阶段，成长阶段，成熟阶段，衰退阶段）你会发生下列每个产品，然后准备一份营销战略的每个产品的基础上提出的建议在本条中。
手机乙电视和冰箱ç汽车D计算机
第二季度
讨论的四个要素的一个公司的营销组合（产品产品，价格价格，地点分销，促销促销） 。让几个例子，说明今天的公司制定了营销组合的竞争在其业。