Question

~！跪求~！ 翻译

在市场经济发展日趋深化的今天，品牌对于企业生存和发展的重要性已众所周知，品牌创建和品牌战略已经成为众多企业在市场竞争中立于不败之地的法宝。许多企业领导者一说起品牌，往往把品牌仅仅看成是商品的一种标识，认为创建品牌就是多注册几个商标，多开发几个产品，而没有看到品牌深层次意义上的含义。本文就以新疆麦趣尔为例，通过分析新疆麦趣尔的品牌创建战略，比较新疆麦趣尔与国内其他知名同行业之间的差距，找到新疆麦趣尔的不足之处，并且对如何创建品牌提出自己的一些看法。

Answer 1

Nowadays, with the deepening of the market economy development, the importance of the brand towards enterprises’ survival and development is well-known. The brand building and the brand strategy have become a magic weapon to succeed in the marketing competition for many enterprises. Referring to the brand, lots of leaders of enterprises tend to regard it as a mark of the commodity. They think that building brands just means to register more trademarks, and develop more products instead of finding out the further meaning of the brand. Taking Xinjiang Maiquer as an example, this paper will analyze its brand establishment strategy, compare with the domestic famous opponents and find out its lacks, and then will give my own opinions towards how to build a brand.

Answer 2