Question

请高手帮忙翻译课文！高分诚求！！（3）

商务英语翻译，谢谢！
A company’s pricing decisions are influenced by a variety of internal and external factors. The firm’s marketing objectives and costs provide a rough indication of what it should charge for its goods and services.
The first step in setting a price is to decide what you are trying to accomplish with a particular good or service. Some of the most common objectives are:
● To achieve a certain overall profit target.
● To increase sales.
● To get a bigger share of the market.
● To achieve high profits on a particular product.
● To discourage competition.
● To promote a particular product image.
● To accomplish social or ethical goals.
Sometimes several objectives are pursued simultaneously.
A major goal for most companies is to reach overall profit targets. To measure their success on hitting those targets, most companies calculate their return on investment(ROI), which is profit expressed as a percentage of capital investment.
In addition to its general pricing policy, a company may also have specific objectives for individual products. It may want to maximize sales or gain market share. It may want to achieve high returns on each unit sold, although this objective may conflict with the desire to build sales volume, because the price required to earn a high return may be so high that it discourages customers.
Other objectives might relate to the competitive environment. To eliminate competition or discourage new companies from becoming competitors, a company might charge an extremely low price for its product. Later, hen the company has established control of the market, it might then raise the price to improve its own profits.
Some pricing decisions are based on a desire to achieve a particular image or reputation. Rolex Watchs, for example, are prices at a premium partly to convey the message that they are superior products and partly to cover the higher costs associated with high-quality materials. An organization’s pricing objective might also be related to public relations or to social and ethical considerations. Many hospitals adjust their prices to accommodate people who are unable to pay the full rate.
不要电脑翻译的哦，谢谢~

Answer 1

一个公司的定价决策的影响，通过各种内部和外部因素。该公司的营销目标和成本提供了一个大致说明什么应该收取其货物和服务。
第一步，确定一个价格是决定什么您尝试完成的与特定商品或服务。一些最常见的目标是：
●为了实现一定的总利润目标。
●为了增加销售额。
●要获得更大的市场份额。
●为了实现高利润某一特定产品。
●为了阻止竞争。
●为了促进某一产品的形象。
●为了实现社会或道德目标。
有时几个目标是同时进行。
一个主要目标，大多数企业是要达到总体盈利目标。衡量其成功的达到这些目标，大多数企业计算其投资回报率（ ROI ） ，这是盈利的百分比表示的资本投资。
除了一般的定价政策，该公司还可能有具体的目标，个别产品。它可能想尽量的销售或赢得市场份额。这可能要实现高回报的出售每一个单位，但这一目标可能冲突的希望建立的销售量，因为需要的价格获得高回报率可能会很高，它阻碍了客户。
其他目标可能涉及到的竞争环境。为了消除或阻止竞争的新公司成为竞争对手，该公司可能会收取极低的价格为它的产品。后来，母鸡该公司已建立了控制的市场，然后它可以提高价格，以提高自身的利润。
一些定价决策，是基于希望实现一个特定的形象或声誉。劳力士Watchs例如，价格的溢价部分传达的讯息，他们卓越的产品和部分以支付较高的费用与高品质的材料。一个组织的定价目标也可能与公共关系，或对社会和伦理方面的考虑。许多医院的价格调整，以适应人民谁不能全额支付率。

Answer 2

一个公司的定价决策的影响，通过各种内部和外部因素。该公司的营销目标和成本提供了一个大致说明什么应该收取其货物和服务。
第一步，确定一个价格是决定什么您尝试完成的与特定商品或服务。一些最常见的目标是：

有时几个目标是同时进行。
一个主要目标，大多数企业是要达到总体盈利目标。衡量其成功的达到这些目标，大多数企业计算其投资回报率（ ROI ） ，这是盈利的百分比表示的资本投资。
除了一般的定价政策，该公司还可能有具体的目标，个别产品。它可能想尽量的销售或赢得市场份额。这可能要实现高回报的出售每一个单位，但这一目标可能冲突的希望建立的销售量，因为需要的价格获得高回报率可能会很高，它阻碍了客户。
其他目标可能涉及到的竞争环境。为了消除或阻止竞争的新公司成为竞争对手，该公司可能会收取极低的价格为它的产品。后来，母鸡该公司已建立了控制的市场，然后它可以提高价格，以提高自身的利润。
一些定价决策，是基于希望实现一个特定的形象或声誉。劳力士Watchs例如，价格的溢价部分传达的讯息，他们卓越的产品和部分以支付较高的费用与高品质的材料。一个组织的定价目标也可能与公共关系，或对社会和伦理方面的考虑。许多医院的价格调整，以适应人民谁不能全额支付率。