Question

帮手，英文翻译

麻烦帮翻译成英文。谢了。

很难想像一个没有创造性思维的企业或组织怎么能够在这个充满竞争和复杂的环境中生存？

利用自己的产品品牌去引导消费者做出决策，进入到下世纪，市场竞争的终极就是品牌的较量。未来的市场营销是跨越国界的、无形的品牌资产的竞争。拥有了品牌资产，就等于拥有了竞争的资本。

建立品牌资产的根本，它需要的是时间和大量资金的投入。可口可乐的成功，奔驰汽车的卓越，绝非数年可成，也不是少数人的努力所致。从这一点来讲，企业品牌资产的建立不是一赋而就的事，它是一条没有终点的跑道。品牌资产的经营是企业最高境界的经营。商界与投资者将认清品牌才是公司最宝贵的资产。拥有市场比拥有工厂重要的多。惟一拥有市场的途径就是拥有其市场优势的品牌” 品牌是为企业创造持续、稳定、独有的有形和无形利益的竞争手段,是企业通过产品、服务与消费者建立的,需要企业主动追求和维护的一种关系。品牌在市场上的良好销售表现及与消费者建立一种较稳定的关系,便逐渐积累为品牌资产。品牌资产是企业的一种最有价值的长期投资。品牌资产的价值表现为:
•是产品高价格的基础。
•形成竞争优势;
•更能影响新消费者及留住既有消费者。
•能给予消费者购买理由和信心,缩短购买决策过程,提高使用的满意感。
•提高企业营销计划的执行效率。
•促进扩张,作为贸易的杠杆。

实施对品牌资产战略管理不只是一个过程，它更需要组织的最高管理层对品牌资产管理的承诺，只有这样才能把支持和培育品牌资产这个最终目的深深植入到企业文化当中。在《品牌领袖》(Brand Leadership)（自由出版社）一书中，作者戴维•阿克和埃里克•乔基姆塞勒以全方位研究公司(Total Research)的权益趋势(EquiTrend)资料库为基础，指出了品牌资产和股票回报率之间的因果联系。“投资回报率与股票回报率之间存在很强的相关性，这与对财务所进行的大量经验分析结果一致，”阿克和乔基姆塞勒在他们的书中谈道，“显然，品牌资产与股票回报率之间的关系几乎同样密切。”
“从品牌资产中获得最大利益的公司，他们的股票回报率平均在30%；反之，那些品牌资产损失最严重的公司，他们的股票回报率平均为-10%；同时，品牌资产对投资回报率几乎没有影响，两者的关联性很小。与之相比，广告对股票回报率没有影响，除非它受到品牌资产的影响。”
作者指出，品牌资产与股票回报率之间的密切关系或许是来源于品牌资产支持价格溢价的倾向性，而价格溢价有助于提高企业的盈利能力。“这一关系无疑是建立在一种互为因果的关系基础之上：强势品牌需要价格溢价，而价格溢价意味着高质量，”他们写道，“当企业提供或可能提供高层次的可感知质量时，提高价格不仅能提高利润率而且有助于强化品牌感知。”
显然，采用品牌资产管理的一个关键好处在于它能够提高品牌的投资回报率；另外，它不仅能最大化品牌的增长潜力，还能防止出现顾客“不忠诱因”；最后，这种管理方法为组织里的高层管理人员和其它人员提供了一条原则，即资源的优先配置和所有决策都致力于同一个目标：最大化品牌的长期价值。以上说明，对品牌资产的管理，能为企业带来高投资回报率，提升企业的未来竞争力。
不能接受GOOGLE的工具翻译，谢谢啊！

Answer 1

It's hard to imagine a creative thinking how can companies or organizations in this highly competitive and complex environment to survive?

Make use of its product brands to guide consumers to make a decision to enter into the next century, the market competition is the ultimate brand strength. The future of marketing across national boundaries, intangible assets brand competition. Have a brand equity, it means that have a competitive capital.

The establishment of the fundamental brand equity, it needs is time and huge capital investments. The success of Coca-Cola, Mercedes Benz of excellence, not a few years will have become, nor is it due to the efforts of a small number of people. From this point, the establishment of corporate brand equity is not a given in respect of a matter, it is not the end of a runway. Brand asset management is the highest realm of business operations. Business and investors will recognize the brand is the company's most valuable asset. Has a market than have a factory and more important. The only way to have a market advantage for their market brand "brand is to create sustainable, stable and unique tangible and intangible benefits of our competitive advantage is through products, services and consumers created the need for organizations to proactively pursue and to maintain a relationship. brands in the market, good sales performance and with consumers to establish a more stable relationship, they gradually accumulate assets for the brand. brand equity is the one of the most valuable long-term investment. brand assets value as follows:
.Is the basis of the high prices of products.
.The formation of a competitive advantage
.More effect on the new consumers and retain existing consumers.
.Can give reasons for consumers to buy and confidence, reduce the purchase decision-making process, improve the use of satisfaction
.Improving efficiency in the implementation of marketing plans.
.Promote the expansion of trade as a lever.

The implementation of the strategic management of brand equity is not only a process, it requires the top management of the brand asset management commitment, the only way to support and nurture this brand equity is deeply implanted in the ultimate objective of the enterprise culture. In the "Brand Leadership" (Brand Leadership) (Free Press), a book, the author David • actarit and Eric •乔基姆塞勒to all-round research companies (Total Research) the rights and interests of the trend (EquiTrend) information Library-based, pointing out that the brand equity and equity returns in the causal link between. "Rate of return on investment and equity returns between the strong correlation, which is carried out by the financial results of the analysis a great deal of experience consistent," Ake and 乔基姆塞勒 to talk about in their book Road, "Clearly, brand assets and equity returns in the relationship between the almost equally close. "

"From the brand equity of access to the best interests of the company, their rate of return on average equity 30%; the other hand, those who most serious loss of brand equity companies, and their rate of return on average equity -10%; At the same time, brand equity return on investment almost no effect, the two little relevance. By comparison, advertising on the equity returns have no impact, unless it be the impact of brand equity. "
The author points out that brand equity and equity returns in the close relationship between brand equity may be derived from the tendency to support the price premium, and the price premiums help to improve the profitability of enterprises. "This relationship is built on a cause and effect relationship based on: the need to price premiums strong brands, while the price of premium high-quality means," they wrote, "When the business or is likely to provide high levels of perceived quality, not only to raise prices to increase profit margins and help to strengthen the brand perception. "
Clearly, the use of brand asset management as a key advantage is that it can improve the return on investment brands; In addition, it can not only maximize the brand's growth potential, but also to prevent customers "disloyal incentive"; Finally, this management approach organization's senior management staff and other personnel to provide a principle that the priority allocation of resources and all the decision-making are committed to the same goal: to maximize the brand's long-term value. The above shows that the brand asset management, enterprises can bring high return on investment, enhance the future competitiveness.

希望能满意,

Answer 2

成长

Answer 3

不愧是重点班、
I
服了U

Answer 4

TWEENY
中文发音-推尼
谢谢采纳！！

Answer 5

assistant