Question

这些翻译成汉语是什么意思？

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails，Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first finds was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made

Answer 1

这些翻译成汉语意思是：

如果流血，就会导致坏消息出现。没有消息是好消息，好消息不是新闻。那些是晚间广播和早报的经典规则。但是现在信息以不同方式传播和监控，研究人员正在发现新的规则。通过跟踪人们的电子邮件和在线帖子，科学家发现好消息比灾难和哭泣的故事传播得更快更远。

宾夕法尼亚大学的学者约纳·伯杰（Jonah Berger）说：“如果流血的规则适用于大众媒体。 “他们需要你的眼球，不关心你的感受。但是当你和你的朋友分享一个故事的时候，你更关心他们的反应。你不想让他们把你当成黛比·唐纳。“

研究人员分析口碑传播，电子邮件，网络帖子和评论，面对面的谈话，发现它往往比消极的更积极，但这并不意味着人们更愿意积极新闻。是不是只有因为人们比坏事经历更多美好事物才更多地分享正面的消息呢？为了测试这种可能性，伯杰博士研究了人们如何传播一组特定的新闻报道：“纽约时报”网站上的数千篇文章。他和宾夕法尼亚大学的同事分析了六个月的“最电子邮件”名单。他的第一个发现是，科学部分的文章比非科学文章更有可能列出清单。他发现科学令时代读者惊叹不已。

这是一篇关于新闻传播的论述短文。阐述社会中发生的好消息与坏消息转化成新闻的价值。