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帮翻译下啦~~谢谢！！！！

Manufacturers of Blu-ray Disc products may soon find it easier to acquire licenses to the technology through a one-stop-shop licensing program being coordinated by key patent holders Panasonic, Philips and Sony.
Representatives for the three consumer electronics companies said Wednesday they are now working with other Blu-ray Disc patent holders to establish the licensing program.
The companies said the resulting single license will cover essential patents for Blu-ray Disc, DVD and CD, and is expected to be available around the middle of the year.
A new independent licensing company is being set up and will be based in the United States with branch offices in Asia, Europe and Latin America, the companies said.
Gerald Rosenthal, former head of IP at IBM and more recently CEO of Open Invention Network, will be CEO of the licensing entity.
“By establishing a new licensing entity that offers a single license for Blu-ray Disc products at attractive rates, I am confident that it will foster the growth of the Blu-ray Disc market and serve the interest of all companies participating in this market, be it as licensee or licensor,” stated Rosenthal.
The three founding companies said they expect the program “will stimulate the growth of the market for Blu-ray Disc products.”
The companies are inviting any essential patent holders for Blu-ray Disc, DVD and CD patents to join the licensing pool as a licensor and shareholder.
The fees for the new product licenses are $9.50 for a Blu-ray Disc player and $14 for a Blu-ray Disc recorder. The license fees for Blu-ray Disc software will be 11 cents for a read-only disc, 12 cents for a recordable disc and 15 cents for a rewritable disc.
As a result of the efficiencies obtained with the combined license offering, the royalty rates for Blu-ray Disc products are expected to be at least 40 percent lower than the current cumulative royalty rates for individual Blu-ray Disc, DVD and CD format licenses, the companies said.
The Blu-ray Disc product licensing program aims to create a level playing field in the market for Blu-ray Disc products by introducing special measures to encourage companies selling Blu-ray Disc products to comply with their license obligations, the companies said. The program also includes measures to easily identify unlicensed products in the market and a system to address those who may not have obtained proper licenses for Blu-ray Disc products.
In this one-stop-shop product license, the new license company will be a single point of contact for licensees, greatly reducing the burden on licensed companies that would otherwise have to report to multiple patent pools.
Commenting on the proposal: Tom O'Reilly of MPEG LA, a firm that licenses patent pools required for use of the MPEG-2, MPEG-4 Visiual (Part 2), IEEE 1394, VC-1, ATSC and AVC/H.264 standards, said, "MPEG LA’s goal is to serve the marketplace, and the principle that has guided our mission is that a single license with as much essential intellectual property as possible best does that. The formation of a joint license takes place in several steps. The first is facilitation of discussions among essential patent holders to develop a single joint license, and the last is choice of licensing administrator. It is up to patent holders to determine how they wish to license their patents.
"MPEG LA has spent about three years on the first of those steps, facilitation. Based on those facilitation efforts, we concluded that at the present time the best opportunity to achieve our goal of seeing the marketplace served by a single license is to see if the three-company
拒绝翻译软件。。。

Answer 1

意译如下
制造商的蓝光光盘产品可能很快就会发现很容易获得许可的技术通过一站式授权计划正在协调的主要专利持有者松下，飞利浦和索尼。三个电子公司代表周三表示，他们正与其他蓝光光盘专利持有人建立的授权计划。两家公司表示，由此产生的单一授权将涉及基本专利的蓝光光盘， DVD和CD ，并预计可在今年年中。一个新的独立授权公司正在建立和总部将设在美国的分支机构在亚洲，欧洲和拉丁美洲，这两家公司称。杰拉尔德罗森塔尔，前负责人的IP ，并在IBM公司最近发明网络的开放，将首席执行官的许可实体。“通过建立一个新的发牌实体，提供了一个单一的许可蓝光光盘产品的吸引力率，我相信这将促进增长的蓝光光盘的市场和服务的利益，所有的公司参与这个市场，无论是作为持牌人或授权人，说： “罗森塔尔。这三个创始公司表示，他们预计该计划“将刺激市场对蓝光光盘的产品。”该公司邀请的任何必需的专利持有人的蓝光光盘， DVD和CD加入专利池许可的许可和股东。收费许可证的新产品是9.50美元的蓝光光盘播放机和14美元的蓝光光盘录像机。许可费蓝光光盘软件将成为11美分的只读光盘， 12美分的可刻录光盘和15美分的擦写光盘。由于效率得到合并许可产品，专利使用费率蓝光光盘产品预计将至少有百分之四十低于目前累积的专利使用费率个人蓝光光盘， DVD和CD格式的许可证，这两家公司称。蓝光光盘产品的授权计划的目的是创造一个公平竞争的市场中的蓝光光盘产品采取特别措施以鼓励企业销售蓝光光盘产品遵守其许可证的义务，这两家公司称。该计划还包括采取措施，很容易地确定无牌产品在市场和制度来处理这些谁可能无法获得适当的许可蓝光光盘产品。在此一站式产品许可证，新的许可证的公司将是一个单一的联络点，对持牌人，极大地减少了负担，有许可证的公司本来向多个专利池。