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浅论我国商业银行中间业务营销与创新[摘要]经济的全球化为商业银行中间业务带来了极大的发展空间,伴随着全球范围内金融自由化程度的不断加深和银行业务创新的发展趋势,中间业务已... 浅论我国商业银行中间业务营销与创新

[摘要] 经济的全球化为商业银行中间业务带来了极大的发展空间,伴随着全球范围内金融自由化程度的不断加深和银行业务创新的发展趋势,中间业务已成为国际商业银行新的利润增长点和竞争点。与西方商业银行相比,我国商业银行近年来中间业务虽然取得了长足的发展,但还是相当落后。本文围绕着我国商业银行中间业务营销的重要性和发展现状,及存在的问题进行剖析,来分析我国传统的商业银行的营销管理的不足,在此基础上提出发展商业银行中间业务营销创新的基本思路,提出适应我国商业银行中间业务发展营销创新对策建议。

[关键词] 中间业务 营销 创新
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2009-03-09
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Shallow theory our country commercial bank in the center business marketing and innovation

[Summary] the world of economy change into commercial bank in the center the business brought tremendous development space and accompanied with the development trend that innovates with bank business of the continuously deepening of the financial liberalism degree inside the global scope, in the center the business have become a new international commercial bank profits growth to order to order with competition.Compared with the western commercial bank, our country commercial bank in recent years in the center although the business obtained a substantial development,still keep very falling behind.This text around our country commercial bank in the center the importance and development present condition of the business marketing, and the existent problem carry on an analysis, analytical our country the marketing of the traditional commercial bank manage of shortage, on this foundation put forward to develop commercial bank in the center business marketing innovation of basic way of thinking, put forward an orientation our country commercial bank in the center business development marketing innovation counterplan suggestion.

[Keyword] in the center the business marketing innovate
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