Question

请哪位大虾帮忙翻译一段英语

毕业论文的外文翻译用的，急啊！！！拜托~~~
不要用翻译工具哈~
The central thrust of the marketing activities of a firm is often viewed in terms of development, maintenance, or enhancement of customers' loyalty toward its products or services. Although most marketing research on loyalty has focused on frequently purchased package goods (brand loyalty), the loyalty concept is also important for industrial goods(vendor loyalty), services (service loyalty), and retail establishments (store loyalty). Indeed, customer loyalty constitutes an underlying objective for strategic market planning (Kotler 1984)and represents an important basis for developing a sustainable competitive advantage --an advantage that can be realized through marketing efforts. In the present environment of increasing global competition with rapid market entry of innovative products, on the one hand, and maturity conditions in certain product markets, on the other, the task of managing loyalty has emerged as a focal managerial challenge. Although academic research on loyalty has received considerable attention, it'has largely focused on measurement issues (e.g., Kahn, Kalwani, and Morrison 1986) and correlates of loyalty with consumer characteristics in a segmentation context (e.g., Frank 1967). Implicit in this research is the notion that brand loyalty plays a special role in generating repeat purchase. Even though many marketers (e.g., Day 1969; Jacoby and Olson 1970) have emphasized the need to define brand loyalty beyond operational measures (mostly sequences of purchases), the homology of brand loyalty in behavioral theory (i.e., its relationships with other concepts in the expanding vocabulary of marketing research) requires stronger integration. It is seen as a construct undergoing a maturation process striving for theoretical legitimacy and practical usefulness. The following quote from Jacoby and Chestnut (1978) appears as relevant today as it did 15 years ago

Answer 1

核心动力，营销活动的公司往往被认为在发展方面，维修，或提高客户的忠诚度对其产品或服务。虽然大多数研究忠诚营销的重点是经常购买的一揽子商品（品牌的忠诚度） ，忠诚的概念同样重要的是，工业产品（供应商的忠诚度） ，服务（服务（服务，忠诚度） ，和零售场所（商店忠诚度） 。事实上，客户忠诚度的一个基本目标的战略市场规划（科特勒1984 ）代表的重要基础，发展可持续的竞争优势-一个优势，可以实现营销方面的努力。在目前的环境中日益增加的全球竞争，快速进入市场的创新产品，一方面，和成熟的条件，在某些产品市场，另一方面，其任务是管理的忠诚度已经成为一个协调中心管理的挑战虽然学术研究上的忠诚度得到了很大关注， it'has主要集中在计量问题（例如，卡恩， Kalwani和莫里森1986年）和相关的忠诚度与消费者特性的分割方面（例如，弗兰克1967年） 。隐在本研究的概念品牌忠诚度发挥着特殊的作用，产生重复购买。即使许多市场（例如，日1969年;雅各比和奥尔森1970年）强调必须界定品牌的忠诚度超出业务措施（主要是购买序列）的同源性品牌忠诚度行为理论也就是说，它与其他的概念在不断扩大词汇量的市场调研）需要更有力的一体化。它被看作是构建经历一个成熟过程争取理论合法性和实用性。以下引自比和板栗（ 1978 ）显示，时至今日，它在15年前