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情人节促销活动策划方案[设计概括]情人节虽是一个典型的西方节日,但现已成为我国青年人喜爱的节日,针对情人节的特点,吸引青年消费者到我商城购物,从而提升我商城销售额,扩大我...
情人节促销活动策划方案
[设计概括]情人节虽是一个典型的西方节日,但现已成为我国青年人喜爱的节日,针对情人节的特点,吸引青年消费者到我商城购物,从而提升我商城销售额,扩大我商城知名度。最重要的当然是,令顾客享受到一个温馨,浪漫而又充实的情人节。本设计通过市场研究工作,定位消费群体,针对群众的心理和需要,订制了九个活动方案,包括促销活动,送礼活动,和举行一系列有奖活动增加商场知名度和营业额。
[关键词]市场调查,促销活动,群体定位
第一部分:商城简介
本商城一楼的各个专柜专门提供给比较有口碑有名气的品牌,例如服装,钟表,精品,首饰,珠宝等。二楼是大型的超级市场,三楼进驻各个餐厅,餐馆,负一层容纳各个不同的小品牌。负二层设有中庭。中庭有小型舞台及设施,旁边更有小型吧台提供饮料,小食等。给市民能边观看表演边休息。负二层衔接着广州市内地铁。
第二部分:商城宣传
2月14当日,商场内布置色调主要是4种颜色:粉白,香槟金,淡粉红,淡粉紫。需要这四色丝布约50匹。这四色圆形铝箔气球共100袋。首层用丝布和气球混搭布置,二楼、三楼、负一层、负二层则只使用气球搭配布置。各层布置若需人手8名,共40名。重点布置正门和侧门。还在首层设有爱情专柜。消费满累积可到爱情专柜领取热情如火的红色玫瑰。 展开
[设计概括]情人节虽是一个典型的西方节日,但现已成为我国青年人喜爱的节日,针对情人节的特点,吸引青年消费者到我商城购物,从而提升我商城销售额,扩大我商城知名度。最重要的当然是,令顾客享受到一个温馨,浪漫而又充实的情人节。本设计通过市场研究工作,定位消费群体,针对群众的心理和需要,订制了九个活动方案,包括促销活动,送礼活动,和举行一系列有奖活动增加商场知名度和营业额。
[关键词]市场调查,促销活动,群体定位
第一部分:商城简介
本商城一楼的各个专柜专门提供给比较有口碑有名气的品牌,例如服装,钟表,精品,首饰,珠宝等。二楼是大型的超级市场,三楼进驻各个餐厅,餐馆,负一层容纳各个不同的小品牌。负二层设有中庭。中庭有小型舞台及设施,旁边更有小型吧台提供饮料,小食等。给市民能边观看表演边休息。负二层衔接着广州市内地铁。
第二部分:商城宣传
2月14当日,商场内布置色调主要是4种颜色:粉白,香槟金,淡粉红,淡粉紫。需要这四色丝布约50匹。这四色圆形铝箔气球共100袋。首层用丝布和气球混搭布置,二楼、三楼、负一层、负二层则只使用气球搭配布置。各层布置若需人手8名,共40名。重点布置正门和侧门。还在首层设有爱情专柜。消费满累积可到爱情专柜领取热情如火的红色玫瑰。 展开
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Although valentine day promotion plan plan [design summarizes] the valentine day is a typical western holiday, but already became the holiday which our country young people like, in view of the valentine day characteristic, attracts the youth consumer to my commercial city shopping, thus promotes my commercial city sales volume, expands my commercial city popularity. Most important is certainly, makes the customer to enjoy to a warmth, romantic and substantial valentine day. This design through the marketing research work, the localization expense community, in view of populace's psychology and the need, has ordered nine active plans, including promotion, gives a present the activity, with holds a series of has the prize to move increases the market popularity and the turnover. [key word] the market survey, promotion, the community locates the first part: The commercial city introduces a this commercial city building each special counter to provide specially to the comparison has the oral traditions to have the fame brand, for example clothing, clock and watch, high-quality goods, jewelry, jewelry and so on. Two buildings are the large-scale supermarkets, three buildings enter and be stationed in each dining room, the restaurant, negative holds each different small brand. Negative two are equipped with the quadrangle. The quadrangle has the small stage and the facility, side has small Taiwan to provide the drink, the snack and so on. Can on the one hand watch on the other hand the performance for the resident to rest. Negative two are linking up the Guangzhou local subway. the second part: The commercial city propagandizes in February 14 the same day, in the market arranges the tone is mainly 4 kind of colors: Powdery white, champagne gold, pale flesh color, pale powder purple. Needs these four color cloth and silk approximately 50. These four color circular aluminum foil balloon altogether 100 bags. First mixes with the cloth and silk and the balloon builds the arrangement, two buildings, three buildings, negative, negative two only use the balloon to match the arrangement. If each arrangement needs manpower 8, altogether 40. Key arranges the main entrance and the side gate. Is also equipped with love special counter in first. Expends the full accumulation to be possible to arrive at love special counter to receive the warm like fire the red rose.
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