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2015-02-20
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Proof of this marketing axiom can be found by simply looking at advertisements from around the world. People featured in advertisements are almost always good-looking, healthy and physically fit. Marketers are savvy enough, and enough market research has proven that, consumers are motivated to buy by advertisements featuring attractive models. Even advertisements that are aimed at the older people of a population will feature attractive older people. Although there has been some criticism about the effect of showing only "beautiful people" on the general population, particularly on young women, advertisers know that beauty sells. But whether this practice makes people feel better about themselves depends on the individual and is certainly open to debate.
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