
谁能帮我翻译一段摘要,需要把中文翻译成英文!!!
日益强烈的绿色消费欲望不仅对现代企业生产,同样对现代企业营销提出了挑战,绿色消费成为全球消费趋势,在绿色消费驱动下的绿色营销策略的探讨也随之承担着企业未来的生存及发展的重...
日益强烈的绿色消费欲望不仅对现代企业生产, 同样对现代企业营销提出了挑战,绿色消费成为全球消费趋势,在绿色消费驱动下的绿色营销策略的探讨也随之承担着企业未来的生存及发展的重任。通过对绿色消费的研究以及对绿色营销的SWOT分析,我们得出结论,认为在传统4P组合及5C理论指导下企业应针对绿色内涵,从消费者需求出发,结合环境、社会、人类之间的联系做出相应的绿色营销策略。
把上面一段话翻译成英文,谢谢达人~~事后定重谢!! 展开
把上面一段话翻译成英文,谢谢达人~~事后定重谢!! 展开
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Increasingly strong desire to not only the green consumption of modern production, the same for the modern enterprise and challenges of marketing, green consumerism become a global consumer trends, consumer-driven in the green of the green marketing strategies of the companies also bear the future survival and development the task. Through the study of green consumption and green marketing, SWOT analysis, we concluded that the composition and 4P in the traditional theory 5C enterprises should be under the guidance of green content, from a consumer demand, the combination of environmental, social, human between linked to the green marketing strategy accordingly.
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With green consumption being a global trend, the increasing desire for green products of the public has become a chanllege for both manufacture and marketing of modern enterprises whose future survival and development thus depend on the discussion of the green marketing stratergy. Through the study of green consumption and analysis of the SWOT of green marketing, we concluded that, enterprises are supposed to make stratergies in the light of the traditional 4P combination and the 5C theory, focusing on the green contents and needs of customers, and under the consideration of the relationship between environment, society and humans.
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