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主题公园是现代旅游业在旅游资源的开发过程中所孕育产生的新的旅游吸引物。目前,国内主题园建设方兴未艾、反响热烈,然而许多主题公园建成之后无法吸引到足够客源,亏损甚至荒置的不...
主题公园是现代旅游业在旅游资源的开发过程中所孕育产生的新的旅游吸引物。目前,国内主题园建设方兴未艾、反响热烈,然而许多主题公园建成之后无法吸引到足够客源,亏损甚至荒置的不在少数。这种竞争环境对整个行业的健康有序发展所起的负面影响不可低估。本文就以杭州乐园为
本文就以杭州乐园为例,从杭州乐园的现状入手,分析存在的问题,并提出其发展之策略。 展开
本文就以杭州乐园为例,从杭州乐园的现状入手,分析存在的问题,并提出其发展之策略。 展开
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Theme park is a modern tourism resources in the tourism development process fostered by the new tourist attraction. At present, the domestic theme park construction in full swing, responded enthusiastically, but after the completion of many of the theme park failed to attract enough customers, the loss of even a few deserted. Such a competitive environment for the industry as a whole from the healthy and orderly development of the negative impact should not be underestimated. This article is on the park in Hangzhou
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