Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company and is often referred to simply as Coke or (in European and American countries) as Cola or Pop. Originally intended as a patent medicine when it was invented in the late 19th century by John Stith Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others exist, including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime and even with coffee.
In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive linked to DNA damage and hyperactivity in children, of Diet Coke. The company has stated that it plans to remove the controversial additive from its other products - including Sprite, and Oasis - as soon as a satisfactory alternative is discovered.
History
The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani.
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The original recipe was made without carbonated water, but was added later when Pemberton was mixing the drink for friends without the carbonated water and accidentally added it to a glass. His friends loved it more and he decided to continue making his drink with the carbonated water instead. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. For the first eight months only nine drinks were sold each day.[citation needed]
By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.
In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.
Old German Coca-Cola bottle opener.In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910, Candler had the earliest records of the company burned, further obscuring its legal origins. Regardless, Candler began marketing the product, although the efficacy of his concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.
Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
可口可乐
1886年，可口可乐在美国乔治亚州亚特兰大市诞生，自此便与社会发展相互交融，激发创新灵感。现在，它每天为全球的人们带来怡神畅快的美妙感受。
目前，全球每天有17亿人次的消费者在畅饮可口可乐公司的产品，大约每秒钟售出19,400瓶饮料，在2016年10月，可口可乐公司排2016年全球100大最有价值品牌第三名 ；可口可乐为中国消费者提供超过15个品牌50多种饮料选择，其系列产品在华的每天享用量达到1.5亿杯， 可口可乐自1979年重返中国市场至2014年底，已累计投资超过90亿美元，目前在华建有43家工厂，系统员工约45,000人，其中99%为本地员工， 可口可乐及其装瓶厂在中国长期以来不遗余力地支持教育及公益事业，推广环境保护以及帮助当地社区的发展，捐资总额超过2.7亿元人民币，另外，可口可乐亦是唯一一个全方位赞助在中国举办的特奥会、奥运会、残奥会、世博会、大运会及青奥会的企业。
来历
1885年，美国佐治亚州的<Dr.John.Stith.Pemberton>（约翰·彭伯顿），发明了深色的糖浆称为彭伯顿法国酒可乐（Pemberton's French Wine Coka）1885年政府发出禁酒令，因此彭伯顿发明无酒精的Pemberton's French Wine Coka。
1886年5月8日他想发明一种饮料，一种让很多需要补充营养的人喜欢喝的饮料。那天，他正在搅拌做好了的饮料，发现它具有提神、镇静的作用以及减轻头痛，他将这种液体加入了糖浆和水，然后加上冰块，他尝了尝，味道好极了，不过在倒第二杯时，助手一不小心加入了苏打水（二氧化碳+水）这回味道更好了，合伙人罗宾逊（Frank M.Robinson）从糖浆的两种成分，激发出命名的灵感，这两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了，第一份可口可乐售价为五美分。
语言桥
2024-02-28 广告
可口可乐公司成立于1892年，目前总部设在美国乔亚州亚特兰大，是全球最大的饮料公司，拥有全球48%市场占有率以及全球前三大饮料的二项(可口可乐排名第一，百事可乐第二，低热量可口可乐第三)，其2001年营收达20,092百万美元，普通股股东权益则为11,351百万美元。可口可乐在200个国家拥有160种饮料品牌，包括汽水、运动饮料、乳类饮品、果汁、茶和咖啡，亦是全球最大的果汁饮料经销商(包括Minute Maid品牌)，在美国排名第一的可口可乐为其取得超过40%的市场占有率，而雪碧则是成长最快的饮料，其它品牌包括伯克,水果国度以及大浪。
Coca-Cola Enterprises’ growing product portfolio includes the world’s greatest brands and beverages. We deliver them to the right place at the right moment with the industry’s most effective marketplace execution. We are the largest nonalcoholic bottler in the world, and our total volume represents 16 percent of The Coca-Cola Company’s total global volume. We also distribute Dr Pepper and other notable brands.
While sparkling soft drinks represent our heritage, our portfolio now encompasses a full range of beverage categories, including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.
our roots go back to the birth of the Coca-Cola bottling business in the 19th century. Today, we serve a population of 419 million, representing approximately 81percent of the people in North America and the entire populations of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands.
Our reach is international, yet our focus remains with the communities in which we operate. We strive to be an outstanding local and corporate citizen and work in partnership with our constituents at every level.
