Question

求助毕业论文摘要的英文翻译

内容摘要：随着现代科技进步，经济的不断发展，广告文化越来越多地受到本地区的流行文化和人们生活方式、消费心理等因素的影响。布波文化是以划分社会阶层的形式来描述的，布波文化的特点集中体现在时下新兴的波波族的生活方式和价值观念上。波波族这一新兴阶层即将成为社会主流的消费群体。作为一个具有独特生活理念的消费群体，他们的生活态度、价值观念已经慢慢的渗透到他们的消费方式和消费行为中，这种独特的消费观逐渐成为一种流行文化影响着我们的生活。布波文化以其独特的魅力对本土广告文化特别是广告诉求方式的改变和广告表现策略的创新产生了重要影响。本文以布波文化及波波族为研究对象，通过分析这一社会阶层的社会地位、生活方式、消费习惯等问题来揭示波波文化在广告传播过程中的具体应用。
关键词：布波文化；波波族；消费行为方式；广告诉求方式；广告表现策略

Answer 1

With the modern scientific and technological progress, economic development, advertising culture more and more by the region's popular culture and people's way of life, consumer psychology and other factors. Bobo culture is divided into social classes to describe the form and characteristics of Bobo culture embodied in the current new wave of lifestyle and family values. Bobos in emerging sectors of the society will soon become a mainstream consumer groups. Life as a concept has a unique consumer groups, and their attitude towards life, values have slowly infiltrated into their consumption patterns and consumer behavior, the consumption of this unique concept has gradually become a popular culture affects our lives. Bobo cultural charm of its unique culture of local advertising in particular, demands a change in the way advertising and advertising strategy of innovation performance has had a major impact. In this paper, Bobo Bobos culture and to study the object, through the analysis of the social strata of the social status, lifestyle, spending habits and so on to the ball to reveal the spread of culture in the process of advertising the specific application.
Key words: Bobo culture; Bobos; consumer behavior; the way advertising appeals; ad performance strategy