Question

哪位好心人帮翻译一下论文摘要，谢谢，感激不尽！高分悬赏！

感性诉求广告的创意新思维

中文摘要

广告诉求方式对于广告效果来说是十分重要的，什么样的诉求方式决定了什么样的广告效果。广告有多种诉求方式，但归根结底有两大类，一是感性诉求，另一是理性诉求。虽然感性诉求广告的出现比理性诉求广告晚，但是由于“感性诉求广告是指通过向目标对象作感觉和情绪诉求的认同，激发消费者的购买冲动，从而促进消费者购买行为的一种广告类型”，①因此，深受消费者的欢迎，大有后来居上的气势。可是随着社会的进步，人们文化水平的提高，感性诉求广告面临更加严峻的形势，它必须在广告制作的道路上不断开拓新的方法，寻找新的创意，才能满足人们日益提高的文化需求和审美需求。本文正是从研究感性诉求广告的形成出发，探讨感性诉求广告创意的无尽新思维，及其应遵循的创作原则，以期为感性诉求广告创作提供一定的指导意义。

关键词：广告；感性诉求；创意；新思维
帮忙把题目也翻译一下呗，谢谢啊！

Answer 1

广告诉求方式对于广告效果来说是十分重要的，什么样的诉求方式决定了什么样的广告效果。广告有多种诉求方式，但归根结底有两大类，一是感性诉求，另一是理性诉求。虽然感性诉求广告的出现比理性诉求广告晚，但是由于“感性诉求广告是指通过向目标对象作感觉和情绪诉求的认同，激发消费者的购买冲动，从而促进消费者购买行为的一种广告类型”，①因此，深受消费者的欢迎，大有后来居上的气势。可是随着社会的进步，人们文化水平的提高，感性诉求广告面临更加严峻的形势，它必须在广告制作的道路上不断开拓新的方法，寻找新的创意，才能满足人们日益提高的文化需求和审美需求。本文正是从研究感性诉求广告的形成出发，探讨感性诉求广告创意的无尽新思维，及其应遵循的创作原则，以期为感性诉求广告创作提供一定的指导意义。

The advertisement demand way regarding the advertisement effect is very important, what demand way has decided what advertisement effect. The advertisement has many kinds of demand ways, but has two broad headings in the final analysis; first, the perceptual demand, another one is the rational demand. Although perceptual demand advertisement appearance compared to rational demand advertisement evening, but because “the perceptual demand advertisement is refers to through makes the feeling and the mood demand approval to the target audience, stimulates consumer's purchase impulsion, thus promotes the consumer to purchase the behavior one kind of advertisement type”,①Therefore, the depth consumer's welcome, is had greatly the catching up imposing manner. But along with society's progress, the people cultural level's enhancement, the perceptual demand advertisement faced with a more stern situation, it must develop the new method unceasingly on the advertisement manufacture path, seeks for the new creativity, can meet the cultural need which and the esthetic demand the people enhance day by day. This article is precisely embarks from the research perception demand advertisement formation, the discussion perception demand advertisement creativity's inexhaustible new thought that and should follow the creation principle, provides certain guiding sense take the time as the perceptual demand advertisement creation.

The advertisement demand way regarding the advertisement effect is very important, what demand way has decided what advertisement effect. The advertisement has many kinds of demand ways, but has two broad headings in the final analysis; first, the perceptual demand, another one is the rational demand. Although perceptual demand advertisement appearance compared to rational demand advertisement evening, but because “the perceptual demand advertisement is refers to through makes the feeling and the mood demand approval to the target audience, stimulates consumer's purchase impulsion, from promotes the consumer to purchase the behavior one kind of advertisement type”,①Therefore, the depth consumer's welcome, is had greatly the catching up imposing manner. But along with society's progress, the people cultural level's enhancement, the perceptual demand advertisement faced with a more stern situation, it must develop the new method unceasingly on the advertisement manufacture path, seeks for the new creativity, can meet the cultural need which and the esthetic demand the people enhance day by day. This article is precisely embarks from the research perception demand advertisement formation, the discussion perception demand advertisement creativity's inexhaustible new thought that and should follow the creation principle, provides certain guiding sense take the time as the perceptual demand advertisement creation.

key word: Advertisement; Perceptual demand; Creativity; New thought

The means of appeal for an advertisement is quite important for the effect of it. What the means of appeal is decides what the effect of it is. There are various means of it. However, they can be divided into two types in the final analysis: one is perceptual and another rational. Though the perceptual appeal appeared later than the rational appeal, due to “perceptual appeal ad is a type that the perceptual appeal ad refers to exciting consumers’ purchasing impulse so as to advance consumers’ purchasing action by means of causing the target to set up its self-identification in the sense and mood” Therefore, the perceptual appeal ad is deeply welcomed by consumers and there is a vigour that the latecomers surpass the old-timers. Nevertheless, along with the society advanced and people’s cultural level improved, the perceptual appeal ad faces a flinty situation. Therefore, to make the ad, a new approach must be carve out, a new originality must be sought for, and the increasing needs of culture and beauty judgment can be satisfied with. This article is precisely embarks from researching the formation of the perceptual appeal ad to discuss inexhaustible new thought of an originality for the perceptual appeal ad, and , and what a creativity principle should be followed, in order that it can provide a certain guiding sense for the creation of the perceptual appeal ad.

Key words：ad；perceptual appeal; originality；new thought

Answer 2

广告诉求方式对于广告效果来说是十分重要的，什么样的诉求方式决定了什么样的广告效果。广告有多种诉求方式，但归根结底有两大类，一是感性诉求，另一是理性诉求。虽然感性诉求广告的出现比理性诉求广告晚，但是由于“感性诉求广告是指通过向目标对象作感觉和情绪诉求的认同，激发消费者的购买冲动，从而促进消费者购买行为的一种广告类型”，①因此，深受消费者的欢迎，大有后来居上的气势。可是随着社会的进步，人们文化水平的提高，感性诉求广告面临更加严峻的形势，它必须在广告制作的道路上不断开拓新的方法，寻找新的创意，才能满足人们日益提高的文化需求和审美需求。本文正是从研究感性诉求广告的形成出发，探讨感性诉求广告创意的无尽新思维，及其应遵循的创作原则，以期为感性诉求广告创作提供一定的指导意义。

The advertisement demand way regarding the advertisement effect is very important, what demand way has decided what advertisement effect. The advertisement has many kinds of demand ways, but has two broad headings in the final analysis; first, the perceptual demand, another one is the rational demand. Although perceptual demand advertisement appearance compared to rational demand advertisement evening, but because “the perceptual demand advertisement is refers to through makes the feeling and the mood demand approval to the target audience, stimulates consumer's purchase impulsion, thus promotes the consumer to purchase the behavior one kind of advertisement type”,①Therefore, the depth consumer's welcome, is had greatly the catching up imposing manner. But along with society's progress, the people cultural level's enhancement, the perceptual demand advertisement faced with a more stern situation, it must develop the new method unceasingly on the advertisement manufacture path, seeks for the new creativity, can meet the cultural need which and the esthetic demand the people enhance day by day. This article is precisely embarks from the research perception demand advertisement formation, the discussion perception demand advertisement creativity's inexhaustible new thought that and should follow the creation principle, provides certain guiding sense take the time as the perceptual demand advertisement creation.

Answer 3

The advertisement demand way regarding the advertisement effect is very important, what demand way has decided what advertisement effect. The advertisement has many kinds of demand ways, but has two broad headings in the final analysis; first, the perceptual demand, another one is the rational demand. Although perceptual demand advertisement appearance compared to rational demand advertisement evening, but because “the perceptual demand advertisement is refers to through makes the feeling and the mood demand approval to the target audience, stimulates consumer's purchase impulsion, from promotes the consumer to purchase the behavior one kind of advertisement type”,①Therefore, the depth consumer's welcome, is had greatly the catching up imposing manner. But along with society's progress, the people cultural level's enhancement, the perceptual demand advertisement faced with a more stern situation, it must develop the new method unceasingly on the advertisement manufacture path, seeks for the new creativity, can meet the cultural need which and the esthetic demand the people enhance day by day. This article is precisely embarks from the research perception demand advertisement formation, the discussion perception demand advertisement creativity's inexhaustible new thought that and should follow the creation principle, provides certain guiding sense take the time as the perceptual demand advertisement creation.

key word: Advertisement; Perceptual demand; Creativity; New thought

Answer 4

The means of appeal for an advertisement is quite important for the effect of it. What the means of appeal is decides what the effect of it is. There are various means of it. However, they can be divided into two types in the final analysis: one is perceptual and another rational. Though the perceptual appeal appeared later than the rational appeal, due to “perceptual appeal ad is a type that the perceptual appeal ad refers to exciting consumers’ purchasing impulse so as to advance consumers’ purchasing action by means of causing the target to set up its self-identification in the sense and mood” Therefore, the perceptual appeal ad is deeply welcomed by consumers and there is a vigour that the latecomers surpass the old-timers. Nevertheless, along with the society advanced and people’s cultural level improved, the perceptual appeal ad faces a flinty situation. Therefore, to make the ad, a new approach must be carve out, a new originality must be sought for, and the increasing needs of culture and beauty judgment can be satisfied with. This article is precisely embarks from researching the formation of the perceptual appeal ad to discuss inexhaustible new thought of an originality for the perceptual appeal ad, and , and what a creativity principle should be followed, in order that it can provide a certain guiding sense for the creation of the perceptual appeal ad.

Key words：ad；perceptual appeal; originality；new thought