Question

急求翻译！～

随着经济的高速发展，市场机制的不断完善，各行业市场化进程的逐步加快，竞争也日益激烈，企业在不断提高自身的产品质量和管理水平的同时，更加注重无形资产特别是自身品牌价值的打造。品牌价值作为企业无形资产的重要组成部分，在促进产品销售、提高抵御市场风险能力，增强企业综合竞争力等方便起到了很大的作用，面对品牌评估日益升温的今天，如何真实、合理的评估品牌价值是当前最主要的问题。
本文就企业品牌价值评估这个问题进行了探讨，首先从品牌的含义发展和国内外品牌价值评估研究的情况入手，分析我国品牌价值评估的现状，然后利用例证来剖析存在的问题并分析出现这些问题的深层原因，最后针对这些问题的原因提出一些有助于完善品牌价值评估建设的一些对策，以有助于提高我国的品牌价值评估的水平，不断完善我国品牌价值评估体系。
在国外，品牌评估的发展已经进入相对成熟的阶段，而在我国，品牌评估还处于发展的阶段，必然会出现各种问题制约品牌评估的发展。因而，本文的主要贡献在于：首先，收集整理了大量有关于品牌发展和评估现状的资料，了解品牌评估的背景；其次，本文对我国的品牌评估中的问题做了细致的分析，深入分析这些问题存在的根源；第三，本文重点针对问题提出了相应的对策，从不同的角度给出解决对策，希望有助于我国品牌价值评估的发展和完善。

Answer 1

With the rapid economic development, improve the market mechanism, the industry market-oriented step-by-step process to speed up, competition is increasingly fierce, businesses continually improve their product quality and management level, pay more attention to intangible assets, especially their own brand value The build. Brand value as a business an important part of intangible assets, in the promotion of product sales and enhance the ability to resist market risk, and enhance the comprehensive competitiveness of enterprises, such as convenience has played a significant role, in the face of the brand growing up assessment, how true, a reasonable assessment of brand value is the most important issue.
In this paper, the assessment of the enterprise brand value to explore this question, first of all, from the meaning of brand development and brand value at home and abroad to assess the situation of the study analyzes the value of the assessment of China's brand status, and then use evidence to analyze the existing problems and the analysis of these issues the underlying causes, and finally the reasons for these problems for some help to improve the brand value assessment of the construction of a number of measures to help improve our assessment of the level of brand value, and constantly improve the value of China's brand evaluation system.
In foreign countries, to assess the development of the brand has entered a relatively mature stage, while in China, the brand assessment is still in development stage, problems are bound to restrict the development of brand evaluation. Thus, the main contribution of this paper is: First of all, collected a large number of brand development and assessment of the status quo to better understand the context of brand evaluation; Secondly, this article on our evaluation of the issue of brand has done a detailed analysis, in-depth analysis of these the root causes of problems; Third, this article has focused on the issue of countermeasures, from different points of view given solution, might wish to contribute to brand value of our development and improvement of assessment.

Answer 2

With the rapid development of the economics, the unceasing perfection of the market mechanism, the stepwise acceleration of market-oriented course of various industries, and the ever heater competition, enterprises, at the same time of continuously promoting their product quality and management level, care more about intangible assets, especially the build-up of their brand value. Brand value, as a significant part of companies’ intangible assets, plays a very important role in promoting product sales, improving the defensing competence against market risk, and enhancing enterprises’ integrated competitive power. Facing the increasingly heaten of today’s brand evaluation, it is the most major problem as to how to evaluate brand value genuinely and reasonably. This article explores the issue of enterprise brand value evaluation. It starts with the development of the notion of brand and the status of internal and external brand value evaluation research. Then it analyzes the status quo of our nation’s brand value evaluation, illustrates the existing problems with cases, and analyzes the deep reasons of those problems. Finally, with the realization of these reasons, it provides some solutions that may help improve the development of the brand value evaluation, and upgrade our nation’s brand value evaluation system.
Externally, the development of brand evaluation has been into a relatively mature station, while in our nation, it is still in a developing stage, in which it is inevitable to have many burdens against the development of brand evaluation. Therefore, this article’s contribution is: Firstly, it collects and coordinates a mass amout of information about brand development and evaluation to give backgroud of brand evaluation; Secondly, this article provides a very close and deep analysis on problems of our nation’s brand evaluation and their roots; Thirdly, this article gives relative solutions from various perspective aiming at those problems. Hope it can give a hand to the development and perfection of our nation’s brand value evaluation.

Answer 3