求高手翻译一段文章,将它译成英文,要求用词专业,不要翻印软件的翻译。
中国家电产业经历20多年的发展,已经逐渐成为世界最为重要的家电制造地之一。随着我国经济的不断发展,政策的扶持以及科技的进步,家电生产企业的竞争也在悄然间发生变化。由以前简...
中国家电产业经历20多年的发展,已经逐渐成为世界最为重要的家电制造地之一。随着我国经济的不断发展,政策的扶持以及科技的进步,家电生产企业的竞争也在悄然间发生变化。由以前简单的成本、价格的竞争,而是逐步上升到营销渠道各环节的博弈。传统的渠道策略早已不能适应社会发展的需要,因此寻求一种新型并且具有实用性的营销渠道策略是我国家电生产企业的任务之一。建立高效、敏捷的营销渠道已成为家电企业新的利润来源。
本文首先就我国家电行业市场营销环境分析的基础上,引出家电生产企业营销渠道的现状,提出了目前家电生产企业营销渠道存在的几点问题。然后,详细陈述了我国家电生产企业存在的渠道策略的种类以及渠道管理中的一系列问题。提出我国家电企业应根据不同的市场实行多元化、扁平化的营销渠道模式。最后,针对渠道中存在的问题提出了几点改进意见。即实施渠道的价值链整合以及关系重构策略,从根本上建立有效的营销渠道。另外,在网络时代推崇的B2C网络渠道策略也是未来家电生产企业竞争的焦点之一。 展开
本文首先就我国家电行业市场营销环境分析的基础上,引出家电生产企业营销渠道的现状,提出了目前家电生产企业营销渠道存在的几点问题。然后,详细陈述了我国家电生产企业存在的渠道策略的种类以及渠道管理中的一系列问题。提出我国家电企业应根据不同的市场实行多元化、扁平化的营销渠道模式。最后,针对渠道中存在的问题提出了几点改进意见。即实施渠道的价值链整合以及关系重构策略,从根本上建立有效的营销渠道。另外,在网络时代推崇的B2C网络渠道策略也是未来家电生产企业竞争的焦点之一。 展开
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China's home appliance industry for more than 20 years of development experience, has gradually become the world's most important one appliance manufacturer. With the continuous development of China's economy, policy support, as well as advances in technology, home appliance manufacturers are quietly among the competition to change. From the previous cost of simple, price competitiveness, but gradually rose to marketing channels in every link of the game. Has long been the traditional channel strategy can not adapt to the needs of social development and therefore the search for a new marketing channel with practical strategy is the production of China's household electrical appliance enterprises tasks. The establishment of efficient and quick marketing channels has become a household electrical appliance enterprises new source of profits.
In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.
In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.
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China's home appliance industry for more than 20 years of development experience, has gradually become the world's most important one appliance manufacturer. With the continuous development of China's economy, policy support, as well as advances in technology, home appliance manufacturers are quietly among the competition to change. From the previous cost of simple, price competitiveness, but gradually rose to marketing channels in every link of the game. Has long been the traditional channel strategy can not adapt to the needs of social development and therefore the search for a new marketing channel with practical strategy is the production of China's household electrical appliance enterprises tasks. The establishment of efficient and quick marketing channels has become a household electrical appliance enterprises new source of profits.
In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.
China's home appliance industry for more than 20 years of development experience, has gradually become the world's most important one appliance manufacturer. With the continuous development of China's economy, policy support, as well as advances in technology, home appliance manufacturers are quietly among the competition to change. From the previous cost of simple, price competitiveness, but gradually rose to marketing channels in every link of the game. Has long been the traditional channel strategy can not adapt to the needs of social development and therefore the search for a new marketing channel with practical strategy is the production of China's household electrical appliance enterprises tasks. The establishment of efficient and quick marketing channels has become a household electrical appliance enterprises new source of profits.
In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.
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Chinese home appliance industry has experienced 20 years of development, it has become one of the world's most important home appliance manufacture. As my country's economy continues to develop, support and the advancement of science and technology policy, competition appliance manufacturers are quietly changing room. From the previous simple cost, price competition, but gradually rose to the marketing channels of all aspects of the game. The traditional channel strategy already can not meet the needs of social development, and therefore sought a new marketing channel and a practical strategy is one of the tasks of my country's home appliance manufacturers. Establish efficient and agile marketing channels has become a new source of profit household electrical appliance enterprises. Firstly, on the basis of the analysis of my country's home appliance industry marketing environment, the current situation leads to appliance manufacturers marketing channels, and puts forward some problems existing home appliance manufacturer marketing channels. Then, a series of questions set forth in detail the type of channel strategy and channel management of my country's home appliance manufacturer in the presence of. my country's home appliance enterprises should be made to diversify, flat marketing channel mode, depending on the market. Finally, the problems for the channel made several improvements. Namely the implementation of the channel value chain integration and relations reconstruction strategy, build effective marketing channel fundamentally. In addition, the network channel strategy in the B2C Internet age respected and one of the focus of the future home appliance manufacturer competition.
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