Question

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女性商业广告的语用特点主要体现为以下几个方面：
1. 女性消费具有较强的感性色彩。强化情感因素，注重感性诉求，讲商品的描述充分具象化，紧紧抓住女性爱美心理，语势上柔和委婉。
2. 运用第一人称叙事，展现谈话语体风格
叙事角度是指作者进行叙述描写时所采用的视角、口吻和立足点。在女性商品广告文案中，除采用一般广告最常使用的全知视角之外，一个显著的变化就是增加了消费者视角的第一人称的叙事角度，即以消费者“我”的口吻叙述使用产品前所遇到的困惑，或使用产品时及用后所体会到的产品的好处和利益。依据“我”的身份不同，可分为：影视女星第一人称叙事、无名氏第一人称叙事及普通女性代表第一人称叙事。
3. 坚持时尚为表传统为里的用语特色
首先，知名女性上商品的广告语的外在表达形式中，时尚因素触目可见。
其次，在女性商品广告语所承载的内容里面也不乏时尚要素。
但揭开时尚的轻纱，我们触摸到的依然是坚硬的传统内核
首先，在大量的高端女性商品广告中描述女性青春美貌的用语比比皆是。
其次，即便是在那些张扬了新时代女性个性的商品广告中，女性的主动自信的姿态也是经不起推敲的。

Answer 1

Female commercial pragmatic characteristics are mainly embodied in the following aspects:
1 female consumption has strong perceptual color. Strengthen emotional factors, pay attention to the perceptual appeal adequately, description of the goods, the beauty of women visualize tightly on the psychological, euphemism downy potential.
2 use first-person narrative style and conversation
Narrative Angle refers to the authors describe the narrative Angle, tone and foothold. In women, except in the advertisement goods by general advertising the most frequently used omniscient view, a significant change is increased consumer Angle of first-person narrative Angle, namely to consumers "I" tone of narrative use products previously or use products, and to use the product after the benefits and interests. According to the "I" different status, can be divided into: film actress first-person narrative, anonymous first-person narrative and ordinary women represent first-person narrative.
3 for the table on the traditional fashion for the language features
Firstly, the famous female in the external expression of advertisement, fashionable elements is offends.
Secondly, in which the women carrying goods AD content and fashion elements.
But the tunic, we opened fashionable touch is still hard traditional kernel
First, in large amounts of high-end female advertisements described in terms of female youth beauty.
Secondly, even in those who make a new era of advertisements in the female character, women's initiative self-confidence posture is untenable.

Answer 2

Female commercial advertising Pragmatic characteristics of the main reflected in the following areas:

1. Female consumer has a strong emotional color. Strengthen the emotional factors, focus on emotional appeals, speaking with the full description of goods as, and firmly grasp the psychology of female beauty, the gentle and powerful language euphemism.

2. The use of first-person narrative, style talk show style

Narrative point of view means that the author used descriptive narrative perspective, tone and standpoint. Commodity in the ad copy in women, with the exception of the use of general advertising most frequently used outside the omniscient perspective, a significant change is the increase of the consumer perspective of the first-person narrative point of view, that is, the consumer, "I" terms described before using the product encountered confusion, or use of products and after the experience with the product advantages and benefits. The basis of "I" in his capacity as the differences can be divided into: first-person narrative film and television actress, Anonymous ordinary first-person narrative and first-person narrative on behalf of women.

3. Insist on fashion for the table in terms of traditional characteristics for

First of all, the well-known women on the advertisement of goods, external expression, the factors that caught the attention of fashion can be seen.

Secondly, in the words of the women carrying goods advertising inside the content of the elements are not lacking in style.

However,轻纱open fashion, and we touch the remains of the traditional hard-core

First of all, women in a large number of high-end commodity advertising beauty described in the language of young women everywhere.

Secondly, even in the publicity that a new era of personalized products for women in advertising, women's active posture of self-confidence is the weak.