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随着全球人口老龄化的加剧,老年人作为一个消费群体己得到越来越多的关注。老年旅游以其旺盛的市场需求、快速的增长速度和巨大的发展潜力,己发展成为出游率相对较高、旅游消费较高的... 随着全球人口老龄化的加剧,老年人作为一个消费群体己得到越来越多的关注。老年旅游以其旺盛的市场需求、快速的增长速度和巨大的发展潜力,己发展成为出游率相对较高、旅游消费较高的市场,并将成为未来的重点市场。我国的老年人口基数大,旅游市场发展空间巨大。
本文是在此基础上立足旅游企业,从营销角度来对老年旅游市场进行了系统分析,并结合了实例进行了分析和建议。本文中的数据也得到根据相关统计局的证实。本文对我国老年旅游市场的开发做了整体分析,即旅游企业必须依据老年人的心理需求,开发设计适合的旅游产品,但只依靠旅游企业的努力是远远不够的,开发老年旅游市场还需要其他方面的努力,即政府制定一系列有利于老年旅游发展的方针政策和社会努力为老年人营造一个良好的旅游大环境。老年旅游已经成为了一种时尚,老年人已经改变了把钱存银行,或者给子女消费的观念,转而变成了自主去消费的观念。老年人辛苦了一辈子,在老年时代,社会的福利给他们带来了不少积蓄,再没有了儿女的负担后,可以去选择一种轻松的旅游方式。本文主要介绍了在经济发展的大环境下,老年旅游事业的开发。介绍了老年旅游市场的特点、可行性分析结合老年人消费的特点,对于目前的老年旅游市场现状的分析和对目前存在的问题进行阐述和建议。
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donconfucian
2009-05-20
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With the global escalation of the aging process, the elderly, as a consumer group has been received increasingly attention. With its rapid growth and great potential ,the elderly's tour has contributed more in the tourism and will be the focus of the future market. Our nation,with a large elderly population,has a huge market to develop.
This article is based on the practice of tourism enterprises, using the marketing principle to analysy the elderly's tourism market, combined with the examples and suggestions. The data in this article have been confirmed in accordance with the relevant Bureau of Statistics. This article of Chinese elderly's tourism development made an overall analysis, and with a conclusion that travel companies should design the tourist products based on the needs of the elderly, but only with the efforts of tourism enterprises is not enough ,to develop these tourist products needs the efforts of other areas, that is in favor of the Government to formulate a series of old-age tourism development guidelines and policies for establishing a good environment fo the elderly's tourism. Tour has been populated in the old people, the elderly have changed the concept that they should save money in the bank or give the money to their children.They are nowdays turning into a self-concept consumption. The elderly has worked hardly before their retirment,the welfare of the society bring them a lot of savings, there is no burden of the children.so it is natrualy for them to choose a way to travel. This article mainly introduces the development of the tourism marcket in the background of developing. Introducing the features of old-age tourism market, with a feasibility analysis of the properties of the elderly's consumption, give some suggestion to the current tourism of elderly.
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2009-05-19 · TA获得超过945个赞
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第一段翻译如下
With the fact that the whole world aging of population aggravating , old people are a consumption group, self own gets more and more attention. Old age tours with whose exuberant market demand , speedy increase speed and gigantic development potential , self own develops the higher consumption marketplace becoming go on a tour rate relatively comparatively highly , touring, and will become future key market. Old age of our country large population base, tourist market space for development is enormous.
第二段翻译如下
The main body of a book be the enterprise keeping a foothold here on the basis touring, come the example having carried out systems analysis, and having been tied in wedlock to have carried out analysis and suggestion on old age tourist market selling an angle from camp. Data in the main body of a book also gets the verification counting a bureau's according to the relevance. The main body of a book the exploitation to our country old age tourist market has done overall analysis , the mentality being that the enterprise touring must judge by old people has needed, develop the product designing the tour suitable , depend on enterprise make great efforts touring to be over insufficient but only, the tourist market developing old age requires that aspect effort , general and specific policies and society that the old age tour beneficial to being that the government works out a series develops make great efforts to be that the old people builds a fine tour overall situation other. The old age tour has already become one kind of fad , the old people has already changed with Qian Cun bank, consume concept for a son or daughter or , turn to having become the concept goes and consuming autonomously. The old people has worked hard for a lifetime , has depended on the old age times, society's welfare has brought along many savings for them , can go to choose one kind of relaxed tour way after the burden having had no children anymore. The main body of a book has been introduced mainly under the overall situation of economic growth, old age tourist trade exploitation. Characteristic that the old people who has introduced that old age tourist market characteristic , feasibility analysis combine consumes, with regard to at present old age tourist market current situation analysis draws to having problem at present being in progress expounding and suggesting that.

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眉山花艳阳春L
2009-05-19 · 贡献了超过122个回答
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With the global escalation of the aging of the population, the elderly, as a consumer group has been receiving increasing attention. Old-age strong tourism market demand for its rapid growth and tremendous development potential, has developed into a relatively high rate of travel, tourism, higher consumer market, and will be the focus of the future market. China's elderly population, and a huge tourism market development.
This article is based on the basis of tourism enterprises, from the marketing point of view of the elderly carried out systematic analysis of the tourism market, combined with an analysis of the examples and suggestions. The data in this article have been confirmed in accordance with the relevant Bureau of Statistics. This article on China's tourism market development of old age so the overall analysis, that is, tourism enterprises must be based on the psychological needs of the elderly, develop the design of suitable tourism products, but only rely on the efforts of tourism enterprises is not enough to develop the tourism market needs of older efforts in other areas, that is in favor of the Government to formulate a series of old-age tourism development guidelines and policies for the elderly and the community in its efforts to create a good environment for tourism. The elderly has become a tourist fashion, the elderly have changed the records of bank money, or to give their children the concept of consumption, to turn into a self-concept of consumption. Life is tough for the elderly in the elderly age of the welfare of the community to bring them a lot of savings, there is no burden on the children can be easy to choose a way to travel. This paper mainly introduces the development in the economic environment, the development of tourism in the elderly. Introduced the characteristics of old-age tourism market, combined with the feasibility analysis of the characteristics of the elderly consumer, on the current status of the elderly tourist market analysis and on the current problems and recommendations on.
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pan15841
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With the fact that the whole world aging of population aggravating , old people are a consumption group, self own gets more and more attention. Old age tours with whose exuberant market demand , speedy increase speed and gigantic development potential , self own develops the higher consumption marketplace becoming go on a tour rate relatively comparatively highly , touring, and will become future key market. Old age of our country large population base, tourist market space for development is enormous. The main body of a book have been the enterprise keeping a foothold here on the basis touring , have sold the systems analysis coming to have been in progress to old age tourist market the angle from camp , having carried out analysis and suggestion combining with and an example. Data in the main body of a book also gets the verification counting a bureau's according to the relevance. The main body of a book the exploitation to our country old age tourist market has done overall analysis , the mentality being that the enterprise touring must judge by old people has needed, develop the product designing the tour suitable , depend on enterprise make great efforts touring to be over insufficient but only, the tourist market developing old age requires that aspect effort , general and specific policies and society that the old age tour beneficial to being that the government works out a series develops make great efforts to be that the old people builds a fine tour overall situation other. The old age tour has already become one kind of fad , the old people has already changed with Qian Cun bank, consume concept for a son or daughter or , turn to having become the concept goes and consuming autonomously. The old people has worked hard for a lifetime , has depended on the old age times, society's welfare has brought along many savings for them , can go to choose one kind of relaxed tour way after the burden having had no children anymore. The main body of a book has been introduced mainly under the overall situation of economic growth, old age tourist trade exploitation. Characteristic that the old people who has introduced that old age tourist market characteristic , feasibility analysis combine consumes, with regard to at present old age tourist market current situation analysis draws to having problem at present being in progress expounding and suggesting that
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匿名用户
2009-05-19
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你好,你要的在这里,你看看,不合适的地方你再适当修改下,应该没什么问题了...

country is big and travel market development the space is huge.
This text has a foothold to travel on this foundation business enterprise, carried on system to the old age tour market from the marketing angle analysis, and combined a solid example to carry on analysis and suggestion.The data in this text also gets according to the confirmation of related statistics bureau.This text to our country old age tour market of the development did whole analysis, then travel the business enterprise have to develop the tour product that the design suits according to the old people's mental need, but effort that depends on traveling a business enterprise is far far not enough, development old age tour the market still need other effort, namely the government draw up a series to be advantageous to old age tour development of the policy policy and society construct one for the old people hard good tour great environment.Old-age the tour have already become a kind of vogue, the old people have already changed and saved the bank to money, or turn but become independent and go to consumer idea as for idea that consume for sons and daughters.Old people pain lifetime, in the old-age ages, the social welfare after bringing them not a few burdens that savingses there is again no children can choose a kind of easy tour method.This text mainly introduced under the great environment of economic development, the development of old-age tourism.Introduced an old age tour market of the characteristics, viability assessment combine the characteristics that old people consume, for the analysis of the current old-age tour market present condition and carry on elaborating currently to the existent problem with suggestion.
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