Question

急求！！！！论文摘要翻译。英语高手请进啊！！！

零售企业的关系营销研究
摘要
零售业是一国经济的重要组成部分，它是反映一个国家或地区经济和社会发展水平的晴雨表。零售业是我国近年来变化最快、最具有生气的行业之一。中国零售业的发展，一方面由于受到经济全球化，电子商务和中国加入WTO等影响，面临着前所未有的挑战和机遇；另一方面，国内居民收入的提高和选择的多样化促使人们的消费观念向多样化、个性化、多层次的方向发展，这样导致我国传统的营销模式不能承受其带来的重荷。面对这些变化的环境，我国零售企业必须优化经营模式，提高自身竞争力。在这样的背景之下，一种新型的营销理论—关系营销，被越来越多的零售企业所认识并不同程度地加以运用。关系营销是识别、建立、维护和巩固企业与顾客及其他利益相关者的关系的活动。它着重于维持现有顾客，培养对企业高度忠诚的长期顾客，以便能在激烈的竞争中获得超额的收益和竞争优势。
可是因为传统经济体制的束缚及企业对关系营销的粗浅认识，关系营销在我国零售业的应用现状不容乐观。本文通过对我国零售业关系营销现状的分析，指出我国现在大部分零售企业已经开始接受关系营销理念及初步的营销策略，并找出了当前零售业关系营销存在的问题。通过比较分析的方法，提出了对我国零售业关系营销策略的一些建议。

关键词：零售业 关系营销 顾客关系 策略 创新

Answer 1

Retail enterprise relationship marketing research

abstract
The retail trade is an important component of national economy, it is a country or region's level of economic and social development of the barometer. Retail sales in recent years in China is changing fastest and most one of the industries. The development of China's retail business, on the other hand, due to the economic globalization, e-commerce, and China's accession to the WTO, etc., is facing unprecedented challenges and opportunities, On the other hand, domestic residents' income and diversified choices to people's consumption idea to diversification, individuation, mutiple level the direction of development, and this leads to the traditional marketing mode in awe of its cannot afford. Facing these changes of environment, our retail enterprises must optimize the operating mode and improve their own competitiveness. In this context, a new type of relationship marketing, marketing theory - the retail enterprises more and more understanding and applied to different degrees. Marketing is the recognition, establish, maintain and strengthen enterprise and customer relationship and other stakeholders. It focuses on the existing customer, to maintain a high level of integrity of the enterprise, to long-term customers in the fierce competition in excess of earnings and competitive advantage.
But because of the traditional economic ties and enterprise to the system of relationship marketing ideas, relationship marketing in China's retail application situation is not optimistic. Based on the status quo of China's retail industry relationship marketing analysis, pointed out that our country now most retail enterprise has begun to accept relationship marketing concept and marketing strategy, and find out the current problems existing in the retail trade relationship marketing. Through the comparative analysis of China's retail industry, and puts forward some Suggestions of relationship marketing strategy.

Keywords: retail; Relationship marketing,;Customer relationship,;Strategy;innovation（注意英文关键词之间要用分号隔开，这是论文的格式要求）

Answer 2

Retail enterprise relationship marketing research
the
The retail trade is an important component of national economy, it is a country or region's level of economic and social development of the barometer. Retail sales in recent years in China is changing fastest and most one of the industries. The development of China's retail business, on the other hand, due to the economic globalization, e-commerce, and China's accession to the WTO, etc., is facing unprecedented challenges and opportunities, On the other hand, domestic residents' income and diversified choices to people's consumption idea to diversification, individuation, mutiple level the direction of development, and this leads to the traditional marketing mode in awe of its cannot afford. Facing these changes of environment, our retail enterprises must optimize the operating mode and improve their own competitiveness. In this context, a new type of relationship marketing, marketing theory - the retail enterprises more and more understanding and applied to different degrees. Marketing is the recognition, establish, maintain and strengthen enterprise and customer relationship and other stakeholders. It focuses on the existing customer, to maintain a high level of integrity of the enterprise, to long-term customers in the fierce competition in excess of earnings and competitive advantage.
But because of the traditional economic ties and enterprise to the system of relationship marketing ideas, relationship marketing in China's retail application situation is not optimistic. Based on the status quo of China's retail industry relationship marketing analysis, pointed out that our country now most retail enterprise has begun to accept relationship marketing concept and marketing strategy, and find out the current problems existing in the retail trade relationship marketing. Through the comparative analysis of China's retail industry, and puts forward some Suggestions of relationship marketing strategy.

Answer 3

The relationship between the retail business marketing research
Abstract
Retail trade of a country's economy is an important part of it is a reflection of a country or a region's economic and social development level of the barometer. Changes in the retail industry in recent years of China's fastest and most dynamic industries. The development of China's retail industry, on the one hand, due to economic globalization, e-commerce and the impact of China's accession to the WTO, etc., is facing unprecedented challenges and opportunities; On the other hand, the income of domestic residents to increase the diversity and choice to people's consumption concept to diversification, personalization, multi-level direction, this has led to China's traditional mode of marketing can not be brought to bear its burden. Faced with these changes in the environment, China's retail enterprises must optimize the business model, to improve their own competitiveness. In such a context, a new type of marketing theory - relationship marketing, has been a growing number of retail enterprises understand and use to varying degrees. Relationship marketing is to identify, create, preserve and strengthen the business and customers and other stakeholders of the relationship. It focuses on maintaining existing customers and cultivate a high degree of loyalty to the company's long-term customers, so that in the fierce competition over access to the benefits and competitive advantage.
However, because of the shackles of the traditional economic system and business-to-superficial understanding of relationship marketing, relationship marketing applications in the status quo of China's retail industry is not optimistic. In this paper, the relationship of our retail marketing analysis of the status quo, pointing out that the majority of retail enterprises in China has now started to accept the concept of relationship marketing, and the initial marketing strategy and identify the current relationship marketing retail problems. By comparing the analysis methods for China's relationship marketing strategy for the retail industry some suggestions.