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宝资天房地产项目管理公司销售人员激励机制研究内容摘要2008年末,在全球经济危机带来的经济下滑趋势中,中国房地产行业迎来了寒冷的“冬天”。宝资天公司为了降低企业成本,减轻... 宝资天房地产项目管理公司销售人员激励机制研究

内 容 摘 要

2008年末,在全球经济危机带来的经济下滑趋势中,中国房地产行业迎来了寒冷的“冬天”。 宝资天公司为了降低企业成本,减轻负荷,维持企业的生命力,采取了裁员的方法。但随之而来的,却是大量销售精英因对公司信心不足而相继离职。作为一家房地产代理公司,销售是其最终环节,也是最重要的环节,销售人员的流失,将直接影响其生存。
本文通过深入分析研究宝资天公司销售人员的激励现状和存在的问题,基于马斯洛需求五层次、X和Y理论、双因素理论的激励理论提出了完善薪酬激励和考核激励,增加精神激励、成长激励、差异化激励的销售人员激励方案,从而为宝资天公司解决现有问题提供了依据,也对处于经济危机大环境冲击下的房地产企业起到了借鉴的作用。
关键词:激励 薪酬制度 绩效考核 精神激励 成长激励 差异化激励
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Po-funded real estate project management company days sales incentive mechanism

Abstract

The end of the year 2008, in the global economic crisis brought about by the trend of the economic downturn, the Chinese real estate industry ushered in the cold "winter." Bao-day company-funded enterprises in order to reduce costs, reduce the load to maintain the vitality of enterprises, the approach taken by the layoffs. However, the resulting, it is a large number of sales of the company's elite because of lack of confidence and have to leave. As a real estate agent, selling part of its final and most important, the loss of sales will directly affect their survival.

In this paper, through in-depth analysis of Po-day company-owned sales staff incentives, and problems in the status quo, based on the needs of five levels of Maslow, X and Y theory, two-factor theory of motivation theory proposed salary incentive and evaluation to improve incentives, increase the spirit of incentives, growth incentives, the difference of the sales incentive program incentives, so as to Po-owned company to solve the existing problem of day provide the basis of the economic crisis in the environment impact of the real estate business has played a role in drawing.

Keywords: incentive pay system inspired the spirit of performance assessment of growth differences in incentive motivation
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The valuable capital day real estate project management company sales personnels incentive mechanism studies content abstract 2008 the end of the year, brings at the global economic crisis the economy slides to the tendency, the Chinese real estate profession has welcomed coldly “the winter”. The valuable capital day company to reduce the private costs, reduces the load, the maintenance enterprise's vitality, has adopted the reducing staff method. But following, is actually the mass selling outstanding person because of insufficient leaves job one after another to the company confidence. As a real estate proxy company, the sale is its final link, is also the most important link, sales personnels' outflow, immediate influence its survival. this article through the thorough analytical study valuable capital day company sales personnels' drive present situation and the existence question, based on the Masiluo demand five levels, X and the Y theory, the double factor theory's drive theory proposed the consummation salary drive and the inspection drive, increase the spirit to drive, the growth drive, the variation drive's sales personnels drive the plan, thus solved the existing problem for the valuable capital day company to provide the basis, also to was under the economic crisis environment impact the real estate enterprise to play the role which used for reference.
key word: Drove that the salary system achievements inspection spirit drove the growth drive variation drives

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The end of the year 2008, in the global economic crisis brought about by the trend of the economic downturn, the Chinese real estate industry ushered in the cold "winter." Bao-day company-funded enterprises in order to reduce costs, reduce the load to maintain the vitality of enterprises, the approach taken by the layoffs. However, the resulting, it is a large number of sales of the company's elite because of lack of confidence and have to leave. As a real estate agent, selling part of its final and most important, the loss of sales will directly affect their survival.
In this paper, through in-depth analysis of Po-day company-owned sales staff incentives, and problems in the status quo, based on the needs of five levels of Maslow, X and Y theory, two-factor theory of motivation theory proposed salary incentive and evaluation to improve incentives, increase the spirit of incentives, growth incentives, the difference of the sales incentive program incentives, so as to Po-owned company to solve the existing problem of day provide the basis of the economic crisis in the environment impact of the real estate business has played a role in drawing.
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The incentive mechanism selling a personnel studies the precious money day real estate project administration company Content abstract In the economic downturn trend that 2008 brings about in the whole world economic crisis year end, have come real estate industry to go to meet China frigidity's "winter". The precious money day company life-force for reducing business cost , lightening load , maintaining enterprise, has adopted the method reducing the staff. But only be that up to coming, is that a great quantity sells outstanding person but leaving office consecutively because of lacking confidence to the company. Real estate acts for a company as one , the marketing is whose ultimate link , is also the most important link , the running off selling a personnel's , will have direct impact to the person exist. Personnel's excitation current situation and have problem the main body of a book is sold by the fact that thorough analysis studies the precious money day company, perfect salary payment stimulates and checks an excitation owing to that Maas Luoyang has needed five arrangement of ideas , X and Y theory , pair of factor theory excitation theory has proposed that, the excitation increasing the spirit excitation , growing up , the difference-rization excitation marketing personnel stimulate a scheme , the money day company resolves the now available problem thereby for treasure having provided a basis , enterprise also plays have arrived at draw lessons role to pounding lower real estate in economic crisis overall situation. Keywords: Stimulate salary payment system achievement to imitate the excitation checking the spirit excitation growing up the difference-rization stimulating problem complementary: Do not want to turn over with translation implement, I also will be with translation implement!
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