急急急!毕业论文帮忙翻译成英文,谢谢各位! 30

问卷调查结果分析:一市场容量现在市场很缺少此类产品,而相对知名品牌的产品也相对更屈指可数,如大众所了解的美国的特百惠,中国本土的乐百惠,等相关的知名品牌。而乐扣则是新崛起... 问卷调查结果分析:
一 市场容量
现在市场很缺少此类产品,而相对知名品牌的产品也相对更屈指可数,如大众所了解的美国的特百惠,中国本土的乐百惠,等相关的知名品牌。而乐扣则是新崛起的家庭及方便携带的日常生活用品。
现在近60%的人群看重商品的质量,20%的人看重价格,15%的人看重品牌,5%的人无所谓。
从她们的选项来看,‘认为品牌的知名度’是当前存在的一个重要误区,在后期宣传的活动上,我们应该牢牢抓住这个诉求点,告诉她们,100%的轻便不漏才会更舒适,会给她们带来更多的方便。而‘不去了解 此领域’这点对与我们来说,也有很大的商机。所以归根结底还是中段年龄段的人遍缺少家庭厨房产品方面的知识,如果我们能提供一些家庭用品方面知识了解的服务,对消费市场的建立,无疑将会有很大的帮助 。
二 品牌认知
经过这次的品牌认识度调查有95%的人知道乐扣此品牌,5%的人不清楚乐扣这品牌。
所以在品牌认知度上乐扣公司还是在此类产品上做的比较强大的,在广告的宣传力度也是做的非常广泛。
三 购买心理
在女性希望得到怎样的优惠服务上,选择‘不定期的价格打折或促销活动’占57%;‘价格适中的产品’占54%;‘赠品、优惠卡’占48%。
这句话无疑是代表了大部分人的购物心态,分析这句话,可以看到有三层意思:
第一层是“物美价廉基本是没有的” 这句话证明了当代女性的购物观消费观的成熟。
第二层是“当我发工资的时候......”说明了一部分女性手头上在家用钱不是非常宽裕,不是时时刻刻都有仅凭兴趣购买产品的机会,所以价格仍然是大部分人心口的痛。想从女性的口袋里掏钱是容易的,但是能掏多少,也是值得思考的问题。
第三层是“买名牌”。这里我还要引用一个被访问者的话:品牌知名度可以反映出产品受欢迎的程度和此产品的质量过关,这说明了消费者对名牌的追逐并不是非理性,追名牌其实也是追的是质量,尤其在日常用品上,经常用的东西还是需要一定的质量。
四 购买行为
从这次调查来看:有45%的人群在报刊杂志上看到的,有10%的人在网络上看到 ,有 20%的人是根据亲朋好友介绍 ,有 25%的人是其他。
由调查结果分析给出的营销建议:
乐扣在女性中的印象很深入,但是新品在大众的印象不深刻,因此,进入市场,我们建议分为三个阶段:第一为形象宣传阶段。第二为形象维护阶段。第三为诱导购买阶段。具体的讲就是让消费者先听说乐扣的新品牌,然后再让他们了解新品易扣乐的用途,最后才是使他们产生购买行为。
5、结语
总的来看,大陆市场的前景是乐观的,乐扣新品应该抓住过年这个销售旺季在宣传和促销活动上下功夫,现在大众对品牌相对比较注重,对于电视的日益广泛,广告也相对让大众比较注重,所以这就看我们怎么去诱导。在实际的宣传中,我们应该坚定他们的购买决策,第一步是关键,一旦消费者形成品牌忠诚度,则很难在短时间内去改变。
假设三分之一的人每年消费一件乐扣的产品,每年就有十五万元以上的利润,整个中国市场的容量是巨大的,商机是巨大的。
另外,由于这次调查活动波及范围之广(涉及到20-60岁的女性),在某种程度来看,已经完成一次良性的宣传活动。总的来说是开了一个好头,给今后的宣传活动的开展,打下了坚实的基础!
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盟主611
2009-08-06 · TA获得超过333个赞
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A market capacity
Now the market is the lack of such products, and relatively well-known brands of products are relatively more few, such as the public understanding of Tupperware U.S., China Tupperware local musicians, and other related brands. Lock is the new family and the rise of the daily life of portable products.
Now nearly 60% of the population value of the quality of goods, 20% of the price value, 15% of the value brand, 5% of the people does not matter.
Option from their point of view, 'that the brand awareness' is an important existing errors in promotional activities at a later stage, we should firmly grasp the demands of points, told them that 100% of the light will not leak more comfortable, they will bring more convenience. And 'do not understand this area of' this point with us, there are also great opportunities. So the final analysis, or the middle ages people all over the lack of family knowledge of kitchen products, if we can provide some knowledge about aspects of household goods services, the establishment of the consumer market, will undoubtedly be of great help.
Second, brand awareness
After this survey of the brand awareness of 95% of people know this brand Lock, 5% of the people do not know this brand Lok buckle.
Brand awareness in the music button on the company to make such products in the more powerful in advertising efforts is to do very extensive.
Third, the purchase of psychological
What women want in the offer, the options' time to time the price of a discount or promotional activities' accounted for 57%; 'affordable products' accounted for 54%;' gifts, discount cards' 48%.
This undoubtedly represents the mentality of most people to analyze this sentence, you can see there are three means:
The first tier is "basically is not cheap" is to prove to the contemporary concept of women's view of the mature consumer.
The second is "When I pay that when ......" on the part of female-on-hand in the domestic money is not very comfortable, not only of interest at all times have the opportunity to purchase products, so prices are still a big chest pain in some people. From women's pockets is easy money, but how much can be cut, but also food for thought.
The third tier is "to buy brand-name." Here I would like to quote a visitor to say: brand awareness products that reflect the popularity of this product and the quality of clearance, this illustrates that the pursuit of brand-name consumer is not irrational to recover the brand is also the quality of recovery is , particularly in day-to-day supplies, the things that often still need a certain quality.
Four buying behavior
Judging from the survey: 45% of people in newspapers and magazines to see that 10% of the people on the network see that 20% of people are introduced according to friends and family, 25% of the people of other .
Analysis of survey results from the marketing recommendations are given:
Deduction in the female musicians in a very deep impression, but the products are not in a profound impression on the public, therefore, to enter the market, we propose is divided into three stages: the first phase of publicity for the image. Second, the image of the maintenance phase. The third phase is induced to buy. Specifically, is to let consumers hear music before deduction of the new brand, and then allow them to understand new music easily deduction purposes, and finally buying behavior so that they produce.
5, Conclusion
Overall, the mainland market are optimistic about the prospects, Lok withholding New Year should seize this new season in terms of publicity and promotions efforts, and now the public is relatively brand-oriented, for the increasingly wide range of television, advertising is relatively so that the public pay more attention to, so to see how we go this induction. In the actual promotion, we should buy their decision-making firm, the first step is the key, once the formation of brand loyalty of consumers, it will be difficult to change in a short period of time.
The assumption that one-third of the people hold an annual consumption of a music product, every year more than 150,000 yuan of profit, the whole capacity of the Chinese market is enormous, and business opportunities are enormous.
In addition, affected as a result of the survey scope of activities (related to 20-60 year-old woman), in some degree of view, has been completed and a positive campaign. In general it is a good start to the next campaign, laid a solid foundation!
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满慧君0hM
2009-08-02 · TA获得超过2020个赞
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楼主,关于你的毕业论文,我建议你不要在网上找人翻译,质量不能保证的。
如果你在学校里,想办法找外语学院学英语的同学帮你翻,再不放心就找老师翻。虽然会画点钱,但质量一定好。
希望我的建议对你有帮助。
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linda881022
2009-08-02 · TA获得超过240个赞
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找翻译公司翻这么点东西撑死两百块,质量也好,毕业论文这么重要的东西竟然百度知道,重要的东西要肯花钱
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匿名用户
2009-08-02
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寻枪手贴... 鄙视一下。
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匿名用户
2009-08-01
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没分阿?
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