Question

跪求高人翻译~急~~~~~~~ 高分悬赏~

2003年3月，中国移动强档推出号称与“全球通”和“神州行”并列的第三大品牌“动感地带”，并斥巨资邀请周杰伦作为其形象代言人，在全国范围内进行了立体式媒体轰炸。一时间，不管是电视、报纸还是户外广告，到处可见“我的地盘我做主”的豪情宣言。中国移动亦在多个场合宣称：“多个城市的柜台已销售一空”。动感地带，魅力何在？
所谓动感地带，事实上是对传统移动电信服务的重新定义和包装。作为中国最大的移动通信运营商，中国移动通信在不断升级系统、提供更多更好服务的同时，也注重针对不同用户群进行市场细分，针对不同目标对象推出不同的品牌。为年轻人度身定制的“动感地带”就是其中之一，动感地带针对年轻客户群的移动通信需求，整合品牌形象、价格、渠道、营销和服务，建立年轻客户群对“动感地带”)品牌的归属感，树立创新进取的公司形象。该品牌在广州率先推出后，精彩的数据业务(如图片铃声下载、移动QQ聊天和无线游戏等)以及灵活的短信套餐吸引了很多年轻用户加入其中。
动感地带的星座运势、娱乐新闻将目标直指时尚前卫的少男少女们，随时将偶像的最新动态、演艺界的头条新闻发送到他们的手机上。“动感地带”可以把下载服务加入到手机卡中，让你随意寻觅喜欢的待机图片和铃声。动感地带将强大的聊天工具也完美地移植到手机中，少男少女们走在路上也能Q！
动感地带代表一种新的流行文化，给你提供了一个展现自我的舞台，不怕好动，就怕你不动。它具有时尚要素，像Hip-Pop、街舞一样符合年轻人的口味，用不断更新变化的信息服务和更加灵活多变的沟通方式来演绎移动通信领域的“新文化运动”。它用创新的手段拓展了通信业务的外沿，将无线通信和时尚生活融为一体，引领了令人耳目一新的消费潮流。

1．市场营销学学科体系的内容包括选择确定目标市场和占领目标市场。
动感地带符合市场营销学学科体系的内容。中国移动将以业务为导向的市场策略率先转向了以细分的客户群体为导向的品牌策略，在众多的消费群体中锁住15岁—25岁年龄段，以大学生和公司白领为主的年轻用户，对移动数据业务的潜在需求大，且购买力会不断增长，有效锁住此部分消费群体，三五年以后将从低端客户慢慢变成高端客户，企业便为在未来竞争中占有优势埋下了伏笔，逐步培育市场。动感地带在确定了目标市场以后，逐步占领了目标市场。
2.市场细分是指根据消费者需求的差异性把一个市场划分为若干个市场的过程。通过市场细分可以发现新的机会，挖掘细分市场的潜在需求，提高市场营销的效率。有效市场细分的条件是可衡量性，可进入性和可盈利性。
“动感地带”的目标用户在15岁－25岁这个年龄段，这个目标人群正是预付费用户的重要组成部分，而预付费用户已经越来越成为中国移动新增用户的主流，中移动每月新增的预付卡用户都是当月新增签约用户的10倍左右。可见，抓住这部分年轻客户，就抓住了大多数的新增用户。通过细分目标客户和提供个性化服务来应对已经看似饱和的市场，客户年龄不同，需求也不同，支付能力也不同，中移动在研究这个年龄段人群的消费特点基础上，对语音和数据业务进行了选择，组合出适合他们的业务和资费，实施差异化策略，不是以产品特性而是以客户特性细分市场。短信套餐是其吸引年轻的时尚一族的主打亮点
动感地带根据目标市场的消费习惯，在套餐组合上作了进一步的细分，针对不同细分群体，量身定做了“学生套餐”“娱乐套餐”和“时尚套餐”和“情侣套餐”，其中每种套餐除了基本业务功能外，还包含有4或6种可选功能。相应的，动感在定价策略方面也充分利用了细分定价的原则，对不同的套餐，不同的群体，设计了不一样的资费标准。

跪求~感激不尽~！

Answer 1

In March 2003, China Mobile thing as introduced called the "GSM" and "Shenzhouxing" tied for the third-largest brand "M-Zone", and the image of spending huge sums to invite Jay Chou as its spokesperson, has conducted a nationwide three-dimensional media bombardment. For a time, whether it's television, newspaper, or outdoor advertising, everywhere "my site I call the shots," the pride of the Declaration. China Mobile is also on several occasions declared: "Many cities in the counter had sold out." M-Zone's the attraction?

The so-called M-Zone, in fact, the traditional mobile telecommunications services to redefine and packaging. As China's largest mobile communications operator, China Mobile is constantly upgrading systems to provide more and better services, also pay attention to different user groups to conduct market segmentation for different target audiences introduce various brands. Tailored for young people, "M-Zone" is one of them, M-Zone for the younger customer base, demand for mobile communications, integrated brand image, price, channel, marketing and services, the establishment of the young customer base on the "M-Zone") brand sense of belonging, foster innovation and progressive corporate image. The brand pioneered in Guangzhou, the exciting data services (such as images to download ring tones, mobile QQ chat, and wireless games, etc.) as well as flexible SMS package to attract a lot of young users to join them.

The m-zone pass-my horoscope, entertainment news will be targeted fashionable avant-courier, the girls at the latest trends, idols will be sent to the headlines show on their mobile phones. "The m-zone" can download service to join a mobile phone, allows you to search the standby like pictures and rings. The m-zone will be powerful chat tools are perfectly to mobile phones, these young men walk on the road can also qq!

The m-zone represents a new kind of popular culture, gives you a self-expression, not afraid, afraid you don't move. It is fashionable elements, like a Hip Pop, as with street - a young man, with constantly updated information service and the change of more flexible ways of communication to deduce the mobile communication field of "new culture movement". It means of innovation in the communications business expansion, the wireless communication and the fashion life, leading the refreshing consumption trend.

1,Marketing system includes the target market and choose occupation target market.

The m-zone with marketing system. China mobile business with the market oriented strategy to turn subdivide the customer oriented brand strategy, in numerous consumer groups locks in the 15-25 years of age, college students and young white-collar of company of mobile data service users, the potential demand is big, and purchasing power will be increasing lock this part, consumer groups, the famous Berlin production duet from low-end customers will slowly become high-end customers in the future, the enterprise is in the competition advantage buried a foreshadowing, gradually cultivate market. The m-zone in determining the target market, gradually occupied the target market.

2,Market segmentation refers to the consumer demand diversity is a market for several market process. Through the market segmentation can find new opportunities and potential demand of market segmentation mining, improve the efficiency of the marketing. Effective market segmentation is measurable, accessibility and profitability.

The m-zone" target users in the 15-25 years old age, the target population is an important part of prepaid users, prepaid users have become the mainstream of Chinese mobile new users and mobile monthly new prepaid users are new signings during the user about 10 times. Visible, seize this part of the young customers, took the most new users. Through the segment target customers and provide personalized services to cope with the market, has seemingly saturated customer demand different age is different also, pay ability is different also, in this age group in moving characteristics of consumption, based on the voice and data services for their choice, the combination of business and implement differentiation strategy, charges, but not in product characteristics in customer characteristics market segment. SMS is set to attract young fashionable gens of the main window The m-zone according to the target market consumption habits in package combination, make further subdivision, according to the different segment, tailored "students set" entertainment package "and" fashion "and" sweethearts package for each package, including combo "besides basic business functions, but also contains four or six kinds of optional function. Accordingly, the dynamic pricing strategies in utilizing the segment pricing and the principle of different packages, different groups, the design of fees standard.

Answer 2

In march, 2003, China launched with strong move files claims "global" and "ShenZhouHang tied for third big brand", and "the m-zone" jay Chou spent heavily invited as the image spokesperson, nationwide in the integrated media bombing. Time, television, newspapers or outdoor advertising, everywhere "me" lofty declaration. China mobile also on many occasions declared: "the city already sold-out counter. The m-zone, charm?

So-called the m-zone, in fact is the traditional mobile telecommunications services to redefine and packaging. As China's largest mobile operators, China mobile communications in escalated system, and provide more and better service, but also focus on different user groups fractionizing market, according to different objects of brand. For young tailor-made "the m-zone" is one of the m-zone, aimed at young customers demand of mobile communication, the integration of the brand image, the price, the channel, marketing and service for customers, build the m-zone "young" brand, innovation of ownership company image. The first brand in guangzhou, the highlight of after service (such as image data download, mobile ringtone QQ chat and wireless gaming, etc) and flexible message package attracted many young people to join them.

The m-zone pass-my horoscope, entertainment news will be targeted fashionable avant-courier, the girls at the latest trends, idols will be sent to the headlines show on their mobile phones. "The m-zone" can download service to join a mobile phone, allows you to search the standby like pictures and rings. The m-zone will be powerful chat tools are perfectly to mobile phones, these young men walk on the road can also qq!

The m-zone represents a new kind of popular culture, gives you a self-expression, not afraid, afraid you don't move. It is fashionable elements, like a Hip Pop, as with street - a young man, with constantly updated information service and the change of more flexible ways of communication to deduce the mobile communication field of "new culture movement". It means of innovation in the communications business expansion, the wireless communication and the fashion life, leading the refreshing consumption trend.

1 marketing system includes the target market and choose occupation target market.

The m-zone with marketing system. China mobile business with the market oriented strategy to turn subdivide the customer oriented brand strategy, in numerous consumer groups locks in the 15-25 years of age, college students and young white-collar of company of mobile data service users, the potential demand is big, and purchasing power will be increasing lock this part, consumer groups, the famous Berlin production duet from low-end customers will slowly become high-end customers in the future, the enterprise is in the competition advantage buried a foreshadowing, gradually cultivate market. The m-zone in determining the target market, gradually occupied the target market.

2 the market segmentation refers to the consumer demand diversity is a market for several market process. Through the market segmentation can find new opportunities and potential demand of market segmentation mining, improve the efficiency of the marketing. Effective market segmentation is measurable, accessibility and profitability.

"The m-zone" target users in the 15-25 years old age, the target population is an important part of prepaid users, prepaid users have become the mainstream of Chinese mobile new users and mobile monthly new prepaid users are new signings during the user about 10 times. Visible, seize this part of the young customers, took the most new users. Through the segment target customers and provide personalized services to cope with the market, has seemingly saturated customer demand different age is different also, pay ability is different also, in this age group in moving characteristics of consumption, based on the voice and data services for their choice, the combination of business and implement differentiation strategy, charges, but not in product characteristics in customer characteristics market segment. SMS is set to attract young fashionable gens of the main window

The m-zone according to the target market consumption habits in package combination, make further subdivision, according to the different segment, tailored "students set" entertainment package "and" fashion "and" sweethearts package for each package, including combo "besides basic business functions, but also contains four or six kinds of optional function. Accordingly, the dynamic pricing strategies in utilizing the segment pricing and the principle of different packages, different groups, the design of fees standard.

Answer 3

lz是要把这翻译成英文吗？